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Brands-To-Retail 19-03-2022

Ekaya launches latest fusion wear collection digitally

19 March 2022, Mumbai:

Luxury womenswear brand Ekaya launched its latest fusion wear collection ‘Ambush’ digitally.

A mix of handloom weaves with corseting, metalics and high-octane volume, the new collection is combination of the brand’s textiles rooted in timeless craftsmanship with a modern reinterpretation of the age-old wildlife-inspired design form’Shikargarh’ Drawing from the myriad textures of animal skins, Ambush redefines the rich vocabulary of Shikargah in the form of striking motifs.

ALSO READ Ekaya, womenswear brand launches festive 2022 collection online

This exclusive collection includes handcrafted saris and lehengas steeped in heritage but contemporary in their appeal A notable look from the collection is a handwoven indigo saree with a metallic woven zebra pattern.

The silk set featuring cutwork took 180 hours of handloom work, according to the brand.

Ekaya’s digital launch for the collection was photographed by Dakpa Dakpa with creative direction by Nikhil DX and makeup by Kriti Kagill.

The launch featured Ekaya’s new designs styled with jewellery by Eina Ahluwalia.

The collection has launched online on Ekaya’s dedicated e-commerce store and in the brand’s flagship store in New Delhi.

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Brands-To-Retail 19-03-2022

Ekaya launches latest fusion wear collection digitally

ASAHI KASEI: Introduces JAMÉ, 'FLUID-WEAR COLLECTION'

18 March 2022, Mumbai:

INTRODUCING JAMÉ, THE FIRST-EVER FLUID-WEAR COLLECTION, MADE WITH BEMBERG™ BY ASAHI KASEI.

Jamé’s concept.

Let’s start with the origin of the brand name. Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for.

It’s a comfy refined outfit to make people feel free.

ALSO READ Bemberg™ by Asahi Kasei toasts to 90 years of smart style and new “Crafted Elegance” at Première Vision

Jamè’s values.

A revolutionary line of new-generation clothing, Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.

Environmental responsibility.

Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model.

RELATED NEWS Sarah Borghi's Green Collection is back

Behind Jamé.

The original Jamé concept was created about a year ago by Patrizia Marforio and Niccolò Zucchi Frua, who - among other things - are design and material experts with an extensive background in the field of top-end home decoration.

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Brands-To-Retail 19-03-2022

ASAHI KASEI: Introduces JAMÉ, 'FLUID-WEAR COLLECTION'

Sarah Borghi's Green Collection is back

17 March 2022, Mumbai:

Sarah Borghi's Green Collection is back with an evolved product and color range of sustainable tights and stockings, mixing feminine flair with smart innovation and eco-consciousness.

Environmental responsibility and cutting-edge technology take up new forms and colors in the second edition of the Green Collection, made for women who cannot compromise on style and sustainability.

Over the years Sarah Borghi has established itself as a leader in its market, thanks to a heritage of over 40 years in the selection of the finest yarns and in the application of cutting-edge process skills.

RELEVANT ARTICLE Bemberg™ by Asahi Kasei toasts to 90 years of smart style and new “Crafted Elegance” at Première Vision

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

ALSO READ

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer.

A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze.

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CREDITS: Retail Gazette The Industry fashion & Apparel Resources.

Brands-To-Retail 18-03-2022

Kiaasa to open 250 outlets by 2023

16 March 2022, Mumbai:

An innovative ethnic wear brand, Kiaasa aims to open 250 retail outlets across India by 2023.

A truly Indian homegrown fashion brand, Kiaasa is dedicated to meeting the ethnic wear needs of Indian customers.

Starting its journey as a concept store in the year 2018, Kiaasa has acquired the entrepreneur duo Om Prakash & Amit Chauhan-led Rugs.

ALSO READ Kiaasa :Stay true to Indian roots and culture

In Style acquired the ethnic wear venture in March 2022.

Kiaasa caters to every ethnic wear need of the new-age female population including kurta sets, suit sets, lehenga sets, dresses, bottom wear, dupatta, accessories, and many more.

Kiaasa has built a huge customer base with its 100 operational stores across 20 Indian states.

The brand offers shoppers a memorable and unrivaled fashion shopping experience. Its signature style and latest designed outfits have already positioned the brand as a 360-degree solution to all urban style fashion.

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Brands-To-Retail 16-03-2022

VF Corporation Appoints Kevin Bailey as Global Brand President, Vans®

18 March 2022, Mumbai:

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, today announced that it has appointed VF’s Kevin Bailey to the position of Global Brand President, Vans®.

Bailey will continue reporting to VF’s Chairman, President, and CEO, Steve Rendle, and serving on the company’s Executive Leadership Team.

This appointment marks Bailey’s return to the Vans® brand after holding several enterprise leadership roles at VF.

ALSO READ VF CORPORATION: Recognised globally 'One Of The Most Ethical Co' 6th Consecutive Yr

Bailey was Vice President of Retail for Vans® when the brand was acquired by VF in 2004. He was later appointed as President of Vans®, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion.

“Kevin brings a deep level of knowledge and understanding of the Vans® brand, its consumer, and the global business to this role,” said Rendle.

RELATED NEWS PVH Corp, to close its stores in Russia

“He will work closely with the Vans® leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth.”

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Brands-To-Retail 19-03-2022

Modernik Lifestyle unveils new brand identity for Dixcy Scott

17 March 2022, Mumbai:

Modenik Lifestyle has introduced a new brand identity for men’s essential clothing brand Dixcy Scott.

The new identity was unveiled shortly after the launch of Modenik Lifestyle formed by merging Dixcy Textiles and Gokaldas Intimatewear the parent company of brand Enamor.

Complemented by innovations in both product and packaging, the new brand identity aims to capture new age consumers across economy, mainstream, and premium segments.

ALSO READ Gokaldas Intimatewear x Dixcy Textiles to 2x turnover in two years: Sunil Sethi, Modenik Lifestyle

With this, the Dixcy Scott brand now features three distinct sub-brands: Dixcy Scott Maximus, Dixcy Scott Originals & Josh by Dixcy Scott for the Premium, Mainstream Premium, and Economy segments respectively.

Catering to the modern-day consumer, the Dixcy Scott Maximus range integrates high-end fashion and heightened-consumer experience through comfi-fit, cleantech, and maxi-dry features.

The Dixcy Scott Originals range improves product performance by focusing on the fit, finish, comfort, and quality with comfi-fit, duratech, and softech features.

The enhanced product range in the Josh by Dixcy Scottline captures and upgrades the unorganized consumer segment into choosing a brand as a lifestyle choice Sunil Sethi, Executive Chairman, Modenik Lifestyle says Dixcy Scott’s new brand identity will be amplified through a communication campaign aimed at establishing its role as a catalyst in the evolution journey of Indian men by providing comfortable and fashionable essential clothing.

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Brands-To-Retail 17-03-2022

Puma: Registers historic-high growth in India

16 March 2022, Mumbai:

German sportswear maker Puma garnered more revenue than the combined sales of its rivals - Adidas, Nike, and Reebok – last fiscal year, paced by increasing awareness about fitness and surging demand for ‘athleisure’ wear in the country.

ALSO READ PUMA: Experiential Store opened in South India

With revenues of Rs 2,044 crore during FY21 ended December, Puma surpassed footwear company, Bata, for the first time in sales.

It also outsold sports retailer Decathlon and apparel brands.

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CREDITS: ET (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 16-03-2022

Puma: Registers historic-high growth in India

ABFRL: Van Heusen launches sub-brand “Flex”

18 March 2022, Mumbai:

India’s leading power dressing brand from Aditya Birla Fashion and Retail (ABFRL), Van Heusen has launched a new sub-brand “Flex”.

Van Heusen Flex i for modern-day professionals who seamlessly shift between work and play.

The brand has also launched a distinctive campaign ‘Fashion meets performance’ to announce its entry into the activewear category.

ALSO READ ABFRL partners with Accenture for digital transformation

Targeted at young professionals, the Van Heusen Flex range is designed to look sharp and engineered to provide true freedom of movement and is infused with superb style and comfort.

The international brand stands for fashion and functionality, with each item of clothing a perfect blend of comfort and performance. Van Heusen Flex offers an entire range of t-shirts, jackets, sweatshirts, shorts, and track pants for men.

The collection uses anti-microbial technology to keep odor out, Easy Dry Technology with quick-drying fabric, ergonomic design, high stretchability, and durability. It also has an innovative “reflect technology” with reflective elements that look normal during the day but glow in the dark.

The brand’s new campaign is live across its social media pages, including Facebook, Instagram, and YouTube.

The highlights of the campaign were also featured in the recent India-South Africa cricket series, which was live on Disney Hotstar.

The campaign was also visible through high-impact properties like live squeeze-ups and branded cards during the Test and ODI matches.

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Brands-To-Retail 19-03-2022

Benetton India launches new e-commerce website in India

17 March 2022, Mumbai:

One of the most popular fashion brands in the world, Benetton India has launched an e-commerce website in India.

This new e-store will enable consumers to access Benetton products in a new and virtual environment.

It will provide a seamless and convenient shopping experience complementing the brand’s existing sales channels. Ramprasad Sridharan, Managing Director, and CEO Benetton India says the transition to an e-commerce platform will boost the company’s current business strategies, sales channels and make it an integrated brand enabling a hassle-free shopping experience, online and offline.

ALSO READ Benetton forays into 'Metaverse' opening 1st store

Through the new initiative, Benetton aims to deliver to 29,000 pin codes across the country and hope to shape a more sustainable future for fashion, translating into a very contemporary online shopping experience, open to any personality, style, and identity.”

The e-commerce website boasts of colorful and interactive sections that engage users in activities that showcase the collection, turning the purchase process into a truly enjoyable experience and encouraging shoppers to come back again and again to discover new initiatives and activities.

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Brands-To-Retail 17-03-2022

Benetton India launches new e-commerce website in India

VF CORPORATION: Recognised globally 'One Of The Most Ethical Co' 6th Consecutive Yr

16 March 2022, Mumbai:

Recognition honors companies demonstrating exceptional leadership and a commitment to business integrity through best-in-class ethics, compliance, and governance practices.

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2022 World’s Most Ethical Companies.

“We are honored to be recognized for the sixth consecutive year as one of the world’s most ethical companies,” said Laura Meagher, VF’s Executive Vice President, General Counsel, and Secretary.

ALSO READ: PVH Corp, to close its stores in Russia

“Our associates around the world have demonstrated incredible courage during the humbling events of the past year. We are proud of our shared commitment to live out our purpose every day and to always lead with integrity.

Receiving this honor from Ethisphere reinforces our belief that our united efforts to operate with the highest ethical standards will continue to lead us to achieve great things together.”

VF has been recognized for the past six years and is one of only two honorees in the apparel industry to be named this year.

In 2022, 135 honorees were recognized spanning 22 countries and 45 industries.

“Today, business leaders face their greatest mandate yet to be ethical, accountable, and trusted to drive positive change,” said Ethisphere CEO, Timothy Erblich.

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CREDITS: VF Corp (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 16-03-2022

Biba: Taproot Dentsu, bags the creative duties

17 March 2022, Mumbai:

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand. The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022.

This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

ALSO READ Biba plans contest offering education opportunities to women

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand.

The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022. This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

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CREDITS: Brand Equity Campaign India Financial Express (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 18-03-2022

Biba: Taproot Dentsu, bags the creative duties

'Almost Gods' plans new store in London

17 March 2022, Mumbai:

New Delhi-based independent streetwear brand Almost Gods plans to open its first UK store in London.

The brand opened its debut flagship store in Delhi spread across 400 sq ft stone-carved space inspired by the Nabatean architecture of Petra, Jordan.

The store features a giant griffin in mid-flight bursting out of the rocky walls.

ALSO READ CRISIL Ratings: 'Offline Apparel Retailers' expected to witness growth trajectory this year

It adorns Nabatean architectural design elements like wall carvings and stacked rock structures throughout.

The columns flanking the griffin are inspired by the Broken Column at Ephesus in Turkey.

The store was set up within a period of five months.

It has a-sized mock-up created out of polystyrene, inclusive of moulds for each separate element from the body of the griffin, wings, columns, and broken niches.

The store also has a patio space for events, installations, live performances and showcases.

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Brands-To-Retail 17-03-2022

Benetton India: Launches Digital Store

16 March 2022, Mumbai:

Benetton Group

Respect for the environment and people: social responsibility is intrinsic to Benetton Group and has always been expressed through a way of “doing business” that is based on principles of respect for the environment and people – at all levels – and on communication campaigns defending human rights.

This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.

ALSO READ: Benetton forays into 'Metaverse' opening 1st store

Benetton, one of the most popular fashion brands in the world, unveiled its India e-commerce website. This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.

The technology being applied will bring the convenience of hassle-free shopping - anytime, anywhere: online, in-store, and on social media.

Ramprasad Sridharan, MD and CEO Benetton India Pvt. Ltd, said, “We are pleased to launch the official Benetton India e-commerce platform as a progression to strengthen our omnichannel presence. Benetton has a very strong foothold in the country along with a rich legacy of more than 30 years.

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CREDITS: Indian Retailer.

Brands-To-Retail 16-03-2022