25 April 2022, Mumbai:

Retail business Centro Brands plans to target Gen Z shoppers by launching the US-based footwear brand Toms in India.

The launch will begin with the unveiling of the brand’s Spring/ Summer 2022 collection. Centro Brands will launch licensed Toms footwear in the Indian market.

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It will also open around 20 Toms stores across India in the next three years. Simultaneously, it will retail on online multi-brand stores, and offline stores including Tata CLiQ, Tata CLiQ, Myntra, Ajio Gold, and Nykaa.

Madhav Bollam, Director, Centro Brands points out, that besides being trendy and comfortable, Toms shoes are also socially responsible and purpose-driven.

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Its Earthwise range offers ecological and vegan sneakers manufactured from recycled and recyclable materials that appeal to Gen Z. Toms’ signature shoe is a versatile slide-on sneaker-like shoe made with a blend of materials including recycled cotton canvas.

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 23 April 2022, Mumbai:

On April 21, ready-to-wear brand Lovebirds opened its new flagship store in Colaba.

The new store is found within the side extension of the Church, and its interior was designed by SaurabhDakshini of Studio Organon.

The store displays Lovebirds’ new Spring/ Summer 2022 collection in the form of an art installation to create a thoughtful atmosphere.

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The main island display of the store is inspired by ikebana diagrams and made with Deodar and patinated brass.

The original terracotta tiled floor of the building from the 1890s forms a perfect backdrop to this display.

The open plan layout is like a landscape.

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A system of dispersed pieces of furniture like Folies emphasizes movement through a park.”

The store launch was accompanied by the launch of an in-store exhibition named ‘For Love’.

The photo exhibit was a collaboration between photographer Ashish Shah and Kankaria and features introspective portraits exploring the theme of love.

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CREDITS: Fashion Network report.

25 April 2022, Mumbai:

Bhumika Group plans to launch a ‘Lifestyle’ store inside its commercial project, Urban Square Mall, Udaipur.

The store will span 22,000 sq ft. across the mall and will be accompanied by over 55 global brands along with the anchors' stores such as Reliance Trends, Pantaloons, Shoppers Stop, United Colors of Benetton, Levis, Puma, X-Step, Adidas, etc.

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A part of Dubai-based retail and hospitality conglomerate, Landmark Group, Lifestyle is India’s prominent shopping destination for men, women, and children like apparel, footwear, handbags, fashion accessories, and beauty.

It offers a range of leading national and international brands, giving shoppers a complete shopping experience.

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On the other hand, Bhumika Group is a trusted and bankable name in the real estate sector.

The group launched Urban Square Galleria Mall in a Joint venture with Trehan developers.

Spread across 1 lakh sq ft in Alwar, the project includes retail shops, a food court, restaurants, a multiplex, and an entertainment zone.

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CREDITS: TDPel report.

22 April 2022, Mumbai:

More and more consumers of Reliance Brands are moving towards affordable luxury, making first-time luxury purchases post-pandemic.

This trend for affordable luxury purchases concurs with Reliance Brands’ move to acquire stakes in luxury fashion houses and launch more affordable lines.

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The business has acquired stakes in Manish Malhotra and Abu Jani Sandeep Khosla. Though inflation has risen swiftly this year due to global challenges, Reliance Brands has not been affected, says Darshan Mehta, President, and CEO.

There have been stronger traction across the company’s portfolio brands in the last six weeks, adds Mehta.

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It is one of the strongest demand patterns consistent with not just long weekends but across regular weekends and normal weekdays, which indicates the strength of the demand patterns, adds Mehta.

Demand in a few categories like luxury has surpassed pre-pandemic 2019 figures. However, demand for others like footwear and formal men’s tailored clothing continues to be slow, adds Mehta.

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CREDITS: Fashion Network report. 

21 April 2022, Mumbai:

Luxury women’s traditional wear brand Mulmul has diversified its product range by launching the first-ever western wear collection.

Mulmul launched a new range of loose-fitting yet tailored separates in white shades.

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The collection features delicate details which give the garments a rich look. The collection blends floral and geometric designs and is ideal for summer. It mostly includes long-line waistcoats and cropped trousers featuring geometric cutouts.

Known for its highly feminine kurta sets, Mulmul focuses on lace details, pastel hues, and delicate motifs.

The brand recently also launched its Ramadan collection of 100 percent cotton kurta sets in black with white prints.

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Launched in 2018, e-commerce brand Mulmul plans to expand its brick-and-mortar stores in 2022.

It plans to open seven new stores to bring its total store count to 11. The brand also plans to adopt omni-channel retail by expanding its online operations.

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22 April 2022, Mumbai:

Newly launched e-commerce store of Soch Group- ‘This or That’ will help start-ups targeting millennials and Generation Z exclusively to sell their products on the platform.

The store will stock all product segments including fashion, lifestyle, beauty, wellness, home décor, etc.

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The platform will help start-ups expand business by creating a fair playing field to construct a sustainable ecosystem.

The new store will also provide start-ups an opportunity to be funded by Soch Group. Rohit Pugalia, Founder says, it will support and facilitate the ambitions of carefully selected start-ups and provide customers a unique shopping experience by offering the latest and verified products.

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Founded by husband-wife duo Purvi and Rohit Pugalia, ‘This or That’ claims to be India's first-ever e-tailer exclusively for start-up products.

It is the world’s first-ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India.

Its unique services and offerings from the very best start-ups across the country are set to revolutionize the shopping world and make the latest and most exciting products more accessible to customers.

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23 April 2022, Mumbai:

Forever New’s latest spring-summer campaign, ‘Feel Fresh’ has been launched with brand ambassador, Diana Penty.

The campaign depicts the summer months and brings forth this sentiment through a picturesque backdrop, inspiring the feeling of vibrancy and freshness within a Forever New woman.

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Forever New is known for mixing modern or contemporary feminine trends with flattering silhouettes and styles.

The brand’s latest collection aims to add a twist to everyday looks with statement styles, ready to take one from a work meeting to dinner.

Headquartered in Melbourne, Australia, Forever New is a fashion high-end brand that manufactures western wear for women.

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Founded in 2006, the brand’s vision is to establish Forever New as a global women’s fashion brand that creates collections designed to elevate and add to her own personal style.

Forever New India is an inclusive company with women comprising 56 percent of the company employee count and 60 percent of women as leaders across verticals in the organization.

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22 April 2022, Mumbai:

Retailers and apparel brands including Lifestyle, Reliance, Raymond, and Woodland have decided to either hold product prices or opt for only marginal hikes, despite a sharp rise in inputs costs.

Devajaran Iyer, the CEO, of Lifestyle International, says, the company does not plan to hike product prices for six months at least as it could affect the current positive consumption trend.

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Retailers fear any significant hike in prices may impact demand. India's largest retailer, Reliance Retail, says, a price hike may jeopardize demand generation when the market is improving.

Anil Agarwal, Group CFO, Raymond informs, that his brand will look at cost efficiencies and reducing discounting instead of direct price hikes.

The profitability of the branded apparel segment has been under pressure for over a year due to a sharp rise in raw material costs, container shortages, and a significant increase in cotton prices.

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While most FMCGs and quick service restaurants have increased prices, clothing and lifestyle firms adopted a more cautious approach.

For instance, Harikirat Singh, Managing Director, Woodland, says, his brand does not plan to increase prices for the next few months despite raw material prices surging by almost 25 percent in the last 3-4 months.

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19 April 2022, Mumbai:

Having launched its first store in Ahmedabad, apparel and accessories major Primafashion Global (PGPL) plan to launch over 100 stores across India by 2023.

The company has earmarked Rs 75 crore ($10 million) investment for expansion. Of the total 100 new stores, 12 stores offering its premium menswear brand 'TIM Paris' will come up across India this month.

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The company aims to provide customers with apparel of international quality at affordable prices.

It plans to target customers in Tier III and IV cities, says Capt Rahul Rajyaguru, Co-founder and Director, Primafashion Global.

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PGPL has developed 430 different product categories for its retail outlets, while 160 products will be sold online initially.

It offers a complete menswear portfolio including the accessories such as belts, deo, undergarments, wallets, etc under the TIM Paris brand, adds Rajyaguru.

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