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Brands-To-Retail 22-07-2022

Fabindia expands new rugs range

22 July 2022, Mumbai:

Ethnic wear and lifestyle brand FabIndia has expanded the new rugs range ’Shunya’ to the value of Rs 55,000 to donate to Delhi-based NGO Chintan. Made from recycled PET yarn, the collection aims to convert waste into a usable product.

The brand is also designing its new clothing collection using the ‘Gudri’ technique and offers a Selection of shirts, and kurtas for him Handcrafted clothing for men & for women Cotton kurtas, tops, dresses, and masks, Saree, dupattas, jewellery to match.

ALSO READ FabIndia expands retail footprint with new store in Chennai

The technique enables the brand to stitch together fabric scraps from tailors and textile factories. It enables them to use up rejected, leftover, and unused fabric scraps and reduce textile waste. The brand sources these textiles mainly from Rajasthan and Gujarat, it said.

Through its sustainable initiatives, FabIndia also aims to boost employment opportunities in the country. The business has expanded to total a network of 50,000 artisans, 12,000 farmers, and 900 vendors located across the country.

(Fashion Network report)

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Brands-To-Retail 22-07-2022

Anushree Reddy: Exclusive launch event in Hyderabad

20 July 2022, Mumbai:

About Anushree Reddy:

Hyderabad-based designer Anushree Reddy began her design career in 2010 & the brand will hold a saree showcase event @ its Bougainvillea’14 store in Hyderabad’s Banjara Hills from July 22.

Reddy retails from her exclusive brand outlet in Hyderabad and numerous multi-brand outlets including Aza, Ogaan, and Pernia’s Pop-Up Shop. She launched her eponymous brand in 2010.

RELATED NEWS . Anushree Reddy Launches Store @ ROAD#12

ALSO READ Anushree Reddy’s new bridal collection launched at Aza store in Bandra, Mumbai

A self-taught designer and management graduate Anushree made her debut at Lakme Fashion Week Summer/Resort 2013.

Pretty pastels, whimsy, romance, and exquisite craftsmanship come to mind when you think about Hyderabad-based designer Anushree Reddy’s bespoke creations.

The brand has become a celebrated fashion label.

CREDITS: Fashion Network

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Brands-To-Retail 20-07-2022

Victoria's Secret: Plans to launch store in Mumbai

19 July 2022, Mumbai:

Beauty and luxury intimate wear brand Victoria's Secret is planning to open its first offline store at Palladium mall, Mumbai in August this year with its local franchise retailer Major Brands, said Tushar Ved, President, Major Brands (India).

RELATED NEWS . Victoria’s Secret: Pink Brand Head as CEO

ALSO READ Victoria's Secret: To invest in 'Frankies Bikinis'

Victoria's Secret, founded in 1977, is American lingerie, apparel, and cosmetics company recognised for its high-profile marketing and branding.

Victoria’s Secret had earlier launched an e-commerce store in India in partnership with Major Brands. The website features Victoria’s Secret’s line of fragrances, handbags, accessories, and beauty products.

CREDITS: ET

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Brands-To-Retail 19-07-2022

Victoria's Secret: Plans to launch store in Mumbai

D2C player Cloudtailor goes offline

15 July 2022, Mumbai:

Direct-to-consumer fashion start-up Cloudtailor has entered the offline market with the launch of two exclusive brand outlets in south India. The start-up has opened a store in Hyderabad and Bangalore.

The stores will offer personalized fashion and tailoring services. Plans are on to start Cloud Tailor fulfilment centers at Delhi, Kolkata, Mumbai, Pune and Chennai. Customers, overseas and domestic, will be given the choice to pick a city where they want the garments to be stitched.

RELATED NEWS . Cloudtailor: Gets into brick-and-mortar

ALSO READ Cloud Tailor to expand personalized 'fashion fulfillment centres network'

A machine learning-based recommendation engine will be included in the mobile app. This is the world’s first online tailoring solutions app.
Cloudtailor recently raised funds to fuel its expansion and plans to open more offline stores across the country in the coming months. Cloudtailor operates on a phygital model and physical experience centers are an important part of its omnichannel strategy.

EBOs will play a very crucial role by allowing customers who are digitally clueless to get comfortable and experience hassle free service.
Launched in 2020, Cloudtailor started as a D2C mobile app specialising in the hyper-personalised women's wear segment. This is personalized digitized tailoring capable of seeking orders for women’s wear from across the world.

It aims at providing a memorable user experience, responsive customer care and a disciplined offline fulfillment, meaning the order is delivered on the promised date.

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Brands-To-Retail 16-07-2022

V-Mart Retail to organize EOSS event at multiple stores

19 July 2022, Mumbai:

Leading value-fashion retailer, V-Mart has announced plans to organize end-of-season sales (EOSS) at 392 of its stores across the country. The sale will offer the latest designs in western wear, ethnic wear, and formal and seasonal fashion.

Stores in the southern region will offer 65 percent discounts during the sale event while the remaining stores will offer 70 percent discounts on over 20,000 styles/products of fashionable apparel and lifestyle products for men, women, and children.

RELATED NEWS . VMART Retail Ltd Q3 FY22 results

ALSO READ V-Mart Retail expands retail presence with new stores

This year’s EOSS event will focus on women’s fashion and introduce a detailed range for female shoppers including boot-cut jeans, culottes, flared jeans, crop tops, off-shoulder tops, ruffle tops, peplum tops, tear dresses, pinafore dresses, etc.

The sale will also offer ample options for fashion-conscious men including ankle-length denim and trousers, check trousers, and damaged jeans, etc.

Vineet Jain, COO, V-Mart Retail says, through this sale, the company reiterates its commitment to offer patrons the best of the best fashion choices at pocket-friendly price points.

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Brands-To-Retail 19-07-2022

Relaxo: Opens store in Jorhat, Assam

18 July 2022, Mumbai:

India’s largest footwear manufacturer, Relaxo opened a ‘one-for-all-destination’, the new store offers footwear for the entire family and launched its Exclusive Brand Outlet (EBO) in Assam, North East.

RELATED NEWS . Relaxo Footwears expands store count

ALSO READ Relaxo Footwears Q4 FY’22 earnings reported

It houses some of the most popular brands including Relaxo, Sparx, Bahamas, Flite, MaryJane, Boston, and KidsFun.

Nitin Dua, Executive Director, Relaxo Footwears says, the new store will offer the latest designs of the season well before they are launched in the market. This will enable customers to preview the range and select the best footwear for themselves, he adds.

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Brands-To-Retail 18-07-2022

Snapdeal’s delivery volumes up

15 July 2022, Mumbai:

Snapdeal’s delivered volumes in fiscal ’22 grew 88 per cent over fiscal ’21. Men's and women's clothing grew 131 per cent and 65 per cent respectively. Footwear was a leading choice across both men's and women's categories.

In fashion, the children’s category saw the largest growth. There was a 250 per cent increase in sales volumes in girls' and boy’s apparel, while infant wear clocked a 221 per cent increase in volumes.

RELATED NEWS . Snapdeal: Anup Vikal, CFO resigns

ALSO READ Snapdeal: Sees Jump in Kids Segment

Sales of ethnic apparel for children jumped by 236 per cent on account of festivals while occasion clothing for children on account of holidays, birthdays, and other special occasions increased by 130 per cent.
Snapdeal targets value-seeking, mid-income, price-conscious buyers. The work from home trend meant users stocked up on mostly waist-up clothing, such as T-shirts, shirts, and tops, while on zoom.

As offices re-opened tentatively during the year, demand increased for smart casual clothing such as chino pants, elasticized jeans, collared T-shirts, linen tops, long dresses, A-line skirts, and other relaxed fits. Athleisure also became part of office fashion as the boundaries between office and home, work and socializing started to blur.

The impact of long hours spent at home is also reflected in strong growth for the kitchen category, with tea and coffee serveware, kitchen storage, and house and kitchen linen being popular choices.

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Brands-To-Retail 16-07-2022

Mango’s sales reported for H1FY’22

19 July 2022, Mumbai:

Fashion brand Mango’s sales grew 24.8 percent to €1.214 billion in the first six months of 2022. The brand’s sales surged past the figures achieved for the first half of 2019.

The brand’s gross operating profit also grew in the first six months compared to a year ago as its key markets performed well.

The company’s investments are expected to rise above €124 million for the year as a whole.

It will mainly focus on upgrading technologies, logistics, facilities, and stores, as per Tony Ruiz, CEO.

The brand’s growth was driven by a return to stores from April and the return of social events to drive turnover upwards, he adds. Its presence in more than 110 markets around the world also helped the firm in boosting business in main regions.

RELATED NEWS . Mango’s sales surge 24.8% in H1FY’22

ALSO READ Mango opens multiple stores in France by 2025-end

Mango focused on investing in countries such as Spain, France, the US, UK, Italy, and India.

It recently renovated its Haussmann flagship store in Paris and plans to open 300 points of sale by 2025 in Spain and France. In the UK, it plans to open in the new Battersea Power Station shopping centre in London, and in Italy, it plans to expand in the south region.

In the US, it plans a network of 40 stores by 2024. In India, meanwhile, it is partnering with Myntra to open 50 points of sale, with an estimated 15 to 20 more openings due in the second half.

By the end of the first half, Mango had 2,508 points of sale worldwide with 61 net openings since December. It expects to have more than 2,600 stores by the end of this calendar year.

CREDITS: Fashion Network

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Brands-To-Retail 19-07-2022

SCRAM: Joined Harbour 9-fold

18 July 2022, Mumbai:

Karmatex, along with its sister company, East-West Agencies (a Govt Recognized Export House) is a large garment firm exporting Knitted & Woven garments for Men, Ladies, and Kids, the success of Harbour 9 inspired the laying down of this foundation for a fashionable family revolution.

About Scram

It is one of the platforms in India to house international kids' clothing & accessories. The Indian clothing brand that focuses on high-quality, comfortable Kids' everyday wear.

RELATED NEWS . Harbour 9 launches women’s wear line

ALSO READ Karmatex Apparels launches Men's Weekend Brand 'Harbour 9' to expand its business

Effortlessly elegant, affable, and approachable, the new line of apparel is an ideal fit for all the ladies who love to present their tastefully styled, gracefully groomed, naturally charming, and confident personalities every day.

Ensuring a perfect balance between fun and classics, high-quality, attractive, and comfortable.

CREDITS: Indian Retailer

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Brands-To-Retail 18-07-2022

Japan’s Onitsuka Tiger to relaunch Mumbai store

Japanese sportswear and footwear brand Onitsuka Tiger will relaunch its store in Mumbai to coincide with the launch of its new, genderless collection.

The collection centers around the color black since it better identifies the Onitsuka Tiger brand and it is redolent of the aesthetics of the ninjas, who always wore black.

The waistcoats, midi pleated skirts, velour dresses, wide-leg bottoms, and nylon jackets have a futuristic feel while also harking back to the utilitarian styles of the early 2000s.

ALSO READ Japan: Garment sales income fell in Feb'22
Onitsuka Tiger first entered the Indian market in 2017 with brick-and-mortar stores in Delhi and Mumbai and then launching a dedicated e-commerce store for the country.

The brand is known for its fashion-focused sportswear which mixes Japanese aesthetics with performance wear. Onitsuka Tiger is run by Asics, the Japanese performance sportswear firm. Asics entered the Indian market in 2015 and launched its sports lifestyle brand.

Asics was established in 1949. Presently, the bulk of its sales comes from the footwear segment and the rest from apparels. Onitsuka Tiger shoes start from Rs 5,999 and go up to Rs 30,000.
The Indian footwear retail market is one of the rapidly growing sectors today. India is the second largest footwear producer in the world.

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Brands-To-Retail 16-07-2022

Japan’s Onitsuka Tiger to relaunch Mumbai store

Puma x singer Dua Lipa: Collaborate

19 July 2022, Mumbai:

Three months after the revelation of the first part of the collaboration entitled "Future" between singer Dua Lipa and the German brand Puma, the two are returning to the forefront with the second part, "Flutur Drop 2.

ALSO READ Puma ropes in Virat Kohli to promote mobile shopping app

Other pieces complete the silhouette, including bra-and-shorts or bra-and-mini-skirt sets in black, orange and purple, crop tops and plain and striped tennis dresses.

Ever since its foundation in 1948, it has been the company’s philosophy to provide the fastest athletes with the fastest products, an attitude summarized in the brand’s motto “Forever Faster.”

CREDITS: Fashion Network (The news article has not been edited by DFU Publications staff)

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Brands-To-Retail 19-07-2022

GoKwik boosts Neeman’s business

15 July 2022, Mumbai:

The partnership with GoKwik has enabled Neeman’s to see a 30 percent surge in its conversion rates. Neeman’s is a footwear brand GoKwik is an e-commerce platform. Conversion rate is the percentage of visitors to an e-commerce website and buying products.

On average, the conversion rate for most e-commerce sites is about three percent.

ALSO READ Neeman: 'Tree Sneakers' Launched
GoKwik is aimed at creating customized, robust, and effective solutions that will act as fuel to smoothen the shopping experience for new and regular online shoppers. Neeman’s entered into a partnership with Sequoia-backed GoKwik in July last year.

GoKwik aims at democratizing the shopping experience and increase GMV realization for e-commerce businesses with its checkout and UPI solutions while also helping improve checkout conversion rates, ensuring higher GMV realization, increased profitability, and reduced customer acquisition cost and increased delivery rates.

Besides improving conversion rates and bottom line, GoKwik has also helped Neeman’s expand its business into Tier III and Tier IV cities. In addition, using the proprietary AI-ML algorithms, GoKwik has also promoted CoD as a payment method for the direct-to-consumer brand.

The fundamental idea is to enable the best conversion rates to go hand in hand with assurance and help Neeman’s broaden its range of audiences and gain loyal customers with GoKwik’s 100 percent return to origin protection.

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Brands-To-Retail 16-07-2022

Fizzy Goblet celebrates Indian artisans through its Mumbai store

15 July 2022, Mumbai:

Fizzy Goblet, the one-stop destination for footwear, has seven stores in India. Two in Mumbai and the others are at Pune, Delhi, Bangalore, Noida and Hyderabad. One of the Mumbai stores has been designed by Checkered Squares, a Bangalore-based design firm.

The space reflects and celebrates Fizzy Goblet’s eminent love for the Indian artisan community. The versatility of the materials, forms, hues and textures used across the décor are reflective and true to the design style of the brand and its products.

ALSO READ Future Market Insights Research Report On Women’s Luxury Footwear Market
Along with a beautiful facade of signature Fizzy Goblet artwork, the brand creates a striking ambience for its consumers. The design color palette that comprises a splash of lilac with a touch of rose gold gives a sheer feel of warmth and luxe.

The décor is crisp yet calming, playing with a few soft and pastel tones crafting the right mood.

Taking advantage of the space in the store, each product is categorised and showcased with its own individually themed decor.
The colors and the mood around the holiday section are tropical, while the bridal section gives a sense of royalty yet seamlessly integrates into the overall ambience of the store.

The store also has a modest corner dedicated to its noteworthy collaborations with some of India’s renowned designers including Payal Singhal, Rahul Mishra and Tribe by Amrapali.

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Brands-To-Retail 16-07-2022