10 June 2022, Mumbai:

A legacy brand and one of the most prominent players in the textile business, BSL plans to grow sales to over Rs. 900 crore by 2023 -24 up from the current Rs. 440 crore.

BSL delivered robust performance in the FY ended March 31, ’22 with a PAT of Rs 11.48 crore and operating profits of Rs. 4143 crore.

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The company has a global presence in over 50 countries along with a pan-India presence and expects its sales to grow by 30-40 per cent Y-o-Y with a quantum jump in the bottom-line.

For the past decade, IKEA has been a major business and growth driver for the company, and this business is likely to continue to grow. BSL is IKEA’s sole provider of furniture fabrics from South Asia and its products are sold in all 450 IKEA stores around the world.

Nivedan Churiwal, Managing Director says, the company’s business grew across all segments in the domestic and export market.

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It was able to pass on the prices to customers and deliver good results. It expects all its segments to grow and turnover to reach Rs 600 crore with a healthy bottomline. BSL plans to establish cotton spinning units with an investment of Rs 200 crore.

The facility will have 30,000 spindles and generate 700 tons of cotton yarn every month. This project is scheduled to begin in December 2022. The remaining funds will be used to expand the company’s PV spinning, weaving, and processing capabilities.

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08 June 2022, Mumbai:

Jain Amar Group, the parent company of Madame, plans to increase its offline presence with an investment of Rs 28 crore.

Last year, the company expanded its offline reach through exclusive stores, shop-in-shop, and large format stores covering diverse regions and catering to all loyal customers.

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In FY 2022, it managed a turnover of Rs 265 crore on a provisional basis even with the slow market conditions due to the pandemic. However, in FY 2022- 23, MADAME is expecting a 50 percent growth in its turnover.

Now the brand has also moved into the space of accessories like handbags and sunglasses. This segment has shown a promising trend in the recent past and MADAME plans to focus on its growth.

At the same time, the company has also set a goal to expand its digital footprint, leveraging the e-commerce space, by using digital marketing and influencer marketing.

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It also launched its exclusive online store, Glamly.com, and is working towards its expansion as well.

The brand expects a 38 percent increase in Y-o-Y demand as compared to pre-COVID levels. It has been receiving a promising response from the customers at the beginning of the summer season of 2022 and it has recently opened new exclusive stores in many cities.

The parent company continues to work on enhancing customer experience and the learning and development of its human resource. The company, which debuted in 1993 and opened its first store in 2002, now boasts over 150+ unique locations across the country.

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06 June 2022, Mumbai:

Zodiac Clothing Company has 14 stores in the north Indian states of Punjab and Haryana.

As per a Fashion Network report, the stores house the company’s menswear brands. Zodiac sees huge potential in these states and banking on its affordable pricing coupled with its diverse range for growth.

With this expansion, the brand expects to make deeper inroads in the Indian menswear market and plans to invest to further widen its presence across the country.

Salman Noorani, Managing Director, Zodiac Clothing, says, with retail spaces opening post-pandemic we want to secure even more locations across the two states so that our consumers in the state can experience Zodiac Store and our brands in their own city.”

An omni-channel retailer, Zodiac Clothing Company has 100 company-managed stores and 1200 multi-brand retailers in India, with a strong presence in the UK, Germany, and the US

09 June 2022, Mumbai:

India’s number one sports brand Puma has roped in cricketer Virat Kohli to promote its new mobile shopping app in India.

The app will offer the brand’s latest collections, with features like quick login, efficient check-out, and secure digital payments for a faster, seamless, and more convenient shopping experience.

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Customers can virtually try-on products through sophisticated 3D animations.

It will also include a product drop calendar for users to set reminders ahead of key product launches.

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The app will enable users to connect with Puma designers to customize and style products. For many interactive elements of the app, Puma uses augmented reality technology from Snap Inc.

The app is available on both Android and iOS platforms for Indian users and comes with convenient mobile OTP login and secure digital payments, including UPI.

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08 June 2022, Mumbai:

Business-to-customer fashion and lifestyle fair The Haat will promote heritage fashion brands with three editions in Kolkata this summer.

The first edition will feature over 75 stalls at Ice Skating Rink from June 16-20.

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The event will showcase a wide range of bridge-to-luxury brands with a focus on occasion wear for the summer wedding season.

The June edition will feature products categories including sarees, kurtas, fusion wear, silver jewellery, soft home furnishings, gift items, handbags, footwear, accessories, children’s wear and skincare.

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The event will hold a second summer edition from July 15 to 18 with a similar brand selection to its June event. The Haat will then hold a late summer edition from August 5 to 9 with traditional wear to transition into the autumn wedding and festive season.

The fair offers brands around the Kolkata area a platform from which to reach new customers and raise brand awareness amongst an audience of shoppers ranging from Gen Z and millennials to older generations.

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04 June 2022, Mumbai:

India’s kidswear exports grew by 23.20 per cent in FY 2021-2022, as per data by the Ministry of Commerce and Industry. The South Asian country earned $16.04 billion in FY ’22.

One of the fastest-growing sections in India, the kidswear segment is seeing the rise of many prominent Indian brands in the market and the diversification of product ranges by prevailing ones by introducing sustainable categories, gender-neutral attire, and many more.

According to experts, outbreaks of COVID are declining in Europe and US. As a result, this year, exports of kidswear ‘Made in India’ are growing, diversifying, and rapidly becoming one of the key drivers of the industry.

The US has emerged was the largest export market for kidswear with $437.97 million export. The market accounted for around 35 per cent share of India’s kidswear export values. The UK was the second-highest export market with $188.42 million. Witnessing a 15.05 per cent increase. Among the European countries – kidswear exports to Germany surged to $51.6 million and France to $50.46 million.

03 June 2022, Mumbai:

After launching the brand in India in August last year, FabIndia launched its youth-oriented womenswear brand FabNu in the Malaysian market with a dedicated concession at its brick-and-mortar store in Kuala Lumpur’s City Centre.

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*As per a Fashion Network report, the brand is designed to appeal to a younger customer base and has a more fusion style aesthetic, mixing FabIndia’s signature traditional prints with casual, western style silhouettes.

The line features dresses, shorts, lounge wear, separates, and sets with a bright colour palette.

FabNu’s maiden spring/ summer collection, following its launch collection for autumn/ winter last year, mixes bohemian and street style inspirations to pair peasant blouses with full skirts and baggy trousers with crop tops.

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The brand shows FabIndia’s increased focus on younger shoppers as, having established a strong consumer base in older generations, FabIndia aims to expand its customer demographic to include millennials and Gen Z shoppers who have increasing disposable income and interest in branded fashion in both India and Malaysia.

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CREDITS: *Fashion Network

07 June 2022, Mumbai:

A renowned name in the Indian fashion industry, Oxemberg has launched a new exquisite collection of casual shirts in Ranchi. As per a Textile Value Chain report, the range has been designed with a festive look and in a wide range of styles.

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The collection was launched with a special trade show from June 3 to June 5, 2022.

EP Daniell, Senior Vice President, Siyaram Silk Mills says, the collection caters to consumers who believe in style, elegance, and comfort.

Oxemberg believes clothing is an expression of an individual’s personality. For years, the brand has been known for its expression of an individual’s personality with products crafted for comfort and value.

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The launch of this new range is a reflection of this belief and the company aims to keep bringing in the latest trend from the fashion industry for its customers. All the products are crafted for comfort at genuine value. Upgrade your wardrobe with a wide range of the latest collection of men's apparel.

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