Brands-To-Retail

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Brands-To-Retail 25-01-2022

Tasva opens its second Indian store in New Delhi

Manyavar owned by Vedant Fashions: IPO gets SEBI approval

24 January 2022, Mumbai:

About Manyavar

One of India's leading celebration wear brands. Providing branded ethnic wear for men and kids and also for women with mohey's collection.

Manyavar's timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets, and matching.

The issue comprises a pure offer for sale (OFS) of up to 36.36 million shares by its existing promoter and shareholders.

KEY HIGHLIGHTS

It is one of India's leading ethnic wear brand
The issue comprises a pure offer for sale (OFS)
Gets nod from SEBI to raise funds via an IPO (initial public offering)
It had filed draft papers with the SEBI in September 2021

Vedant Fashions Ltd, which owns ethnic wear brand Manyavar, has got an approval from the Securities Exchange Board of India (SEBI) to raise funds via an initial public offering.

The firm had filed draft papers with the SEBI in September 2021. The issue comprises a pure offer for sale (OFS) of up to 36.36 million shares by its existing promoter and shareholders.

Manyavar-owner Vedant Fashions IPO: Gets Sebi's nod to raise funds | Zee Business

The OFS has up to 17.46 million shares by Rhine Holdings Ltd; up to 723,000 shares by Kedaara Capital Alternative Investment Fund-Kedaara Capital AIF I; and up to 18.18 million shares by Ravi Modi Family Trust.

Vedant Fashions owner of 'Manyavar' brand files IPO papers with Sebi – IndyaTv News

Currently, Rhine Holdings has a 7.2% stake in the company, Kedaara AIF holds 0.3% stake while the Ravi Modi Family Trust has 74.67% stake.

Manyavar-Owner Vedant Fashions Gets Sebi Nod To Float IPO - India Ahead

Axis Capital, Edelweiss Financial Services, ICICI Securities, IIFL Securities and Kotak Mahindra Capital are the book running lead managers to the issue.

Vedant Fashions is in the men's Indian wedding and celebration wear market. Its Manyavar brand is a category leader in the branded Indian wedding and celebration wear market with a pan India presence. Other brands of the company include Twamev, Manthan, Mohey and Mebaz.

**The statistics mentioned in the above articles have been sourced from The Economic Times.

CREDITS: Money Control ET

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Brands-To-Retail 25-01-2022

Purple United Kids on its way to success

22 January 2022, Mumbai:

As a leading organization in Footwear, Apparels & Accessories, the company envisions to reach every youngster as their first choice, with a strong focus on Product, spreading network, and a firm belief in customer orientation.

Background

Purple United Sales Private Limited (PUSPL), is in the business of Sales & Distribution of Footwear, apparel, and Accessories through E-commerce, modern, and traditional trade channels.

The company is managed by a team of highly skilled and technically qualified professionals with expertise in Designing, Sourcing, Merchandising, Sales, and Business Development.

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Brands-To-Retail 21-01-2022

Purple United Kids on its way to success

Garment Mantra Lifestyle reports Q3FY'22 results

20 January 2022, Mumbai:

Garment Mantra Lifestyle reported a net profit of Rs 3 crore for the third quarter ended December 2021, as against a net profit of Rs 1 crore it posted in the corresponding period of the previous fiscal year.

The company's revenue for the quarter jumped to Rs 57 crore, as against Rs 22 crore it reported in the year-ago period.

PremAggarwal, Chairman and Managing Director,i said, performance in the quarter was supported by differentiated offerings, efficient operations and business strategies. The company continues to execute strongly on all its key strategies, driving growth across our three primary verticals. It has set up two integrated facilities in Surat and Raipur. It has een substantial growth in its Poorti model and expects this model to grow at a CAGR of 30 percent over the next few years, he added.

Garment Mantra is a value fashion retailer with a strong presence in tier 2 ,3 markets of the country.

Brands-To-Retail 20-01-2022

Garment Mantra Lifestyle reports Q3FY'22 results

Shaye launches 'upcycled collection' for women

22 January 2022, Mumbai:

Ready-to-wear brand Shaye has launched an upcycled clothing line for women designed to provide eco-friendly western wear options for the modern Indian woman.

As per a Fashion Network report, Shaye’s ‘Upcycled Collection’ emphasizes the brand’s commitment to zero-waste fashion The new line features shirts, blouses, t-shirts, and accessories including headbands and scrunchies which are all made from fabric scraps which would have otherwise gone to waste.

It includes the Frida tee, a cropped t-shirt with an unexpected back created entirely from a variety of otherwise-to-be-discarded fabrics; the easy, breezy Adelita Kimono Top, made entirely of scrap fabrics to create a stunning silhouette; or the Viva La Vida Kimono, ideal for layering over just about everything, to add a pop to any outfit.

The Indian-made line has launched on Shaye’s dedicated e-commerce store and prices for garments range from Rs 1,600 ($21.46) to Rs 2,400 and accessories prices range from Rs 350 to Rs 550. The line has a bohemian aesthetic with mixed prints used to highlight the use of fabric scraps and turn it into a design feature.

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Brands-To-Retail 22-01-2022

Shaye launches 'upcycled collection' for women

Aditya Birla Fashion and Retail (ABFRL) to deploy Algonomy’s personalization services

21 January 2022, Mumbai:

Aditya Birla Fashion and Retail (ABFRL) has partnered with algorithmic decisioning platform for retail, Algonomy to deploy its hyper-personalization solutions across its brands.

As per Press News Wire report, ABFRL will leverage the personalization suite to craft truly seamless and 1:1 shopping experiences across all consumer channels - website, app, email and in-store, and across the commerce journey touchpoints for search, browse, product recommendations and content.

The first brand to deploy the personalization suite is Pantaloons. It will be followed by other brands. ABFRL will use Algonomy's flagship products Recommend™, Engage™, Find™ and Discover™ to leverage not just real-time shopper behavior, but also store data to holistically personalize end to end omni channel experience for each shopper.

ABFRL has also launched a Style Finder that lets shoppers specify their categories and occasion and allows them to see either personalized products or try something new.

Algonomy Xen AI, the patented Composite AI decisioning engine, selects the most optimal experience for every interaction in real time, considering the shopper's profile, stage in the buying journey and Pantaloon's goals, around engagement, conversion or revenue.

In addition to popularity, individual behavioral data is also used to influence a shopper's search and browse results, making online shopping cohesive and frictionless.

Brands-To-Retail 21-01-2022

Aditya Birla Fashion and Retail (ABFRL) to deploy Algonomy’s personalization services

Madame records growth in FY21

19 January 2022, Mumbai:

India’s leading western-wear fashion apparel brand, Madame has witnessed 25 per cent growth in FY 21 till December thanks to its strategic focus towards fresh expansions, merchandise mix and on time deliveries. Financial year 2021-22 started on a tough note for the brand owing to the second pandemic wave. However, the brand soon experienced double-digit growth as markets reopened in June this year. Till December’21, the brand showed exceptional growth, breaking all LFR retail records for all months. Having significant retail partners such as Shoppers Stop, Central, Lifestyle, Reliance Trends, Project eve,

Madame has over 300 retail touch points across the country. These collaborations have aided the company in maintaining and expanding sales, allowing it to continue to develop despite the pandemic, says Ashish Ranjan, Business Manager- LFR. In the current fiscal year, Madame expects to sell 250 thousand units, accounting for roughly 15 per cent of total originations retail sales. In the next three years, the brand plans to develop its retail business by 30 per cent with a top line of Rs.180 crore, adds Ranjan.

A well-known name in Western Wear, Madame has expanded its customer base across the country over the last year. The brand has stores across the country and is also present on a dedicated e-commerce platform-glamly.com.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

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Brands-To-Retail 19-01-2022

Hans Creations increases hand printing capacity

22 January 2022, Mumbai:

Jaipur-based 6-year-old Hans Creations, having its own dyeing, printing and stitching unit, has increased its hand printing capacity three folds and also added men shirts and kidswear in its product portfolio.

Currently, the organisation is offering women tunics for export as well as domestic market and its printing capacity is around 1,500 pieces per day.

The expansion is motivated by clients in domestic as well as overseas markets who insist on hand prints be it block or screen prints, says NitinKoolwal, Director.

Rather than traditional tables of brick for printing, the new tables are made of good quality of iron and smooth functioning of workers and easy material movement has been ensured in the new unit, he adds

The company hopes its business to grow in the next two to three years. Its sampling of kidswear and men shirts is also going good, concludes Koolwal.

Brands-To-Retail 22-01-2022

Hans Creations increases hand printing capacity

Ed-a-Mamma: Initiates Caused-Based Children Clothing

20 January 2022, Mumbai:

The Alia Bhatt-led playwear-for-children enterprise launched a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children, spreading the joy of giving.

Ed-a-Mamma, a clothing brand for children, kicks off 2022 by furthering its commitment towards enabling conscious clothing and giving back to the community.

Children's Clothing Regulations in the United States

The Alia Bhatt-led playwear-for-children enterprise launched a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children, spreading the joy of giving.

For this initiative, every purchase made on the website will be matched with a garment donated by Ed-a-Mamma for a child in need. Ed-a-Mamma has partnered with Goonj - a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need.

Ed-a-Mamma caters to children in the age group of 2-14 years and is currently available on all major digital marketplaces. The brand encourages superior sustainable fashion in an affordable manner.

Alia Bhatt, Founder of Ed-a-Mamma, said, “With Ed-a-Mamma, I set out to create a world that nurtures in children a love of nature. Knowing full well that they will look after what they love.

The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of sharing with people who are less fortunate.”

everythingexperential (The news article has not been edited by DFU Publications staff)

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Brands-To-Retail 20-01-2022

Ed-a-Mamma: Initiates Caused-Based Children Clothing

Shark Tank India: The Quirky Naari, fashion startup appeared in Episode 20

18 January 2022, Mumbai:

The Quirky Naari is a fashion startup that appeared in Shark Tank India Season 1 Episode 20. Malvica Saxena the founder of this startup, has demanded 35 lakhs in exchange for 5% share of his company in Shark Tank India.

The brand product line goes like an offering of Hand Paints Bridal Shoes, Denim Jackets, Funky Shoes, etc. as it has its eyes firmly on the fashion trends.

KEY HIGHLIGHTS

The Quirky Naari is a fashion startup
It appeared in Shark Tank India Season 1 Episode 20
Malvica Saxena is the founder of this startup
Its ask was 35 lakhs in exchange for 5% share of his company in Shark Tank India

Shoes from The Quirky Naari are here to serve discernible consumers perk up that dull, dry & drab shoe rack. The brand boasts in making quirky shoes that are sure to grab anyone's fancy & attention.

Quirky Naari Bridal Fashion Startup in Shark Tank India - Under20s

Brand bets heavy on social media outreach as it has currently 26.6k followers in its official Instagram account.

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Brands-To-Retail 19-01-2022

Shark Tank India: The Quirky Naari, fashion startup appeared in Episode 20

Laguna Clothing is launching Aldeno, a high-end shirt brand

23 January 2022, Mumbai:

Leading textile and garment firms are diversifying their businesses in a variety of ways. Laguna Clothing LLP, a prominent shirt maker and exporter situated in Bengaluru, has just launched Aldeno, a premium fashion brand that honors excellent Italian tradition and workmanship.

Aldeno is named after a tiny Italian hamlet named Aldeno, which is recognised for its scenic beauty, hilly terrain, great dining heritage, and superb wines.

"Every shirt that we produce captures the spirit of pleasures from the rich Italian past and magnificent architecture."

Bombay Shirt Company | LBB

"With its Mediterranean environment of hot, humid summers and chilly, damp winters, the city is excellent for developing shirts for all seasons," according to the business. Laguna Clothing LLP, one of India's most prestigious garment manufacturers, is owned by Ciel Textiles, a Mauritius-based umbrella business.

Excellent workmanship designed fit for maximum comfort, rich fabric, world-class design and innovation, and superb customer service are all features of this environmentally conscious company.

The firm stated, "Our ambition for Aldeno is to revolutionize the fashion industry by delivering Italian tailored elegance and to develop a world-class premium luxury fashion brand with unequaled prices." The collections are split into two groups! The Chevalier Club caters to working professionals.

These shirts are made from the finest cotton from across the world and provide all-day comfort and durability. This collection stands out from the crowd because of the uniqueness and quality look of the textiles, which are made with high Italian craftsmanship and are light, stylish, and comfortable to wear.

Buoyant club, on the other hand, is for outside the courtyard – get a laid-back vibe by pairing slacks with buoyant shirts. Buoyant shirts have a high glam quotient thanks to their brilliant colors and world-class craftsmanship. The brand is putting a lot of effort into its market strategies and providing good deals on Amazon and Flipkart.

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Brands-To-Retail 22-01-2022

Fabindia to launch Rs 4,000 crores IPO

20 January 2022, Mumbai:

Ethnic wear retail store chain Fabindia plans to launch an IPO to raise Rs 4,000 crore by issuing fresh equity shares and an offer for sale (OFS).

The equity shares will be worth over Rs 500 crore while their OFS will amount to Rs 3,500 crore. The shares will help Fabindia boost its current value to Rs 20,000 crore. The proceeds from the IPO will be used for growth, expansion, and scaling-up of its e-commerce business.

Fabindia, which generates around 15 per cent sales from e-commerce business, aims to grow its online presence. The brand also plans to add stores in view of the increased footfall after the COVID-19 pandemic.

Currently, Fabindia has 311 stores across 118 cities in the country and 14 international stores. The company sells garments, home furnishings, furniture, gifts, jewellery, organic food, and personal care products.

Established in 1960 by John Bissell, Fabindia sources its products from villages of India and showcases handloom textiles and furniture to the world. According to the firm’s website, it currently connects more than 55,000 rural producers to the urban markets. The company also runs its own school with nearly 500 students.

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