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Brands-To-Retail 22-11-2021

Kitex Apparel Parks Limited is a new subsidiary of Kitex Garments, an Indian company

22 November 2021, Mumbai:

Kitex Garments, India's biggest infantwear producer and exporter, has established a new subsidiary, Kitex Apparel Parks (KAPL), with a financial investment of Rs. 70 crore.

Kitex Garments has invested Rs. 70 crore in Kitex Apparel Parks (KAPL), which is divided into 7 crore Rs. 10 shares. KAPL is a subsidiary of Kitex Garments, with the firm investing 70% and Kitex Childrenswear, a member of the Group, investing the remaining 30%.

Notably, KAPL is a connected party of the firm, and the company's promoters have a stake in the subsidiary company equal to their investment in the company. The subsidiary company is responsible for establishing and operating a yarn, fabric, children's clothing, infants wear, menswear, ladieswear, regardless of age, and similar business, as well as procuring all raw materials and other auxiliary materials' services.

In Q2 FY22, Kitex Garments reported a 44.4 percent increase in net profit to Rs. 25.72 crore, owing to a 33.7 percent increase in net sales to Rs. 178.09 crore, compared to Q2 FY21.

In other news, Kitex Garments' CMD, Sabu M. Jacob has purchased further shares of the firm on the open market. "In accordance with the provisions of Regulation 7 (2) (a) read with Regulation 6 (2) of the SEBI (Prohibitions of Insider Trading) Regulations, 2015, we wish to inform you that on November 22, 2021, I purchased 102445 equity shares representing 0.15 percent of the outstanding shares of Kitex Garments Limited (KGL) through open market purchase," Jacob told the stock exchanges.

Jacob now controls 33.75 percent of the business. After a conflict with its home state of Kerala, Kitex Garments has announced a huge growth plan in Telangana.

Kitex CMD Sabu Jacob richer by Rs 222 crore in just 7 days- The New Indian Express

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India, Noida

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Brands-To-Retail 22-11-2021

Kitex Apparel Parks Limited is a new subsidiary of Kitex Garments, an Indian company

Pepe Jeans India to exitJoint Venture (JV) effective stake sale to 'GOAT Brands'

22 November 2021, Mumbai:

Group Has agreed to transfer shares of Pepe Jeans Innerfashion to G.O.A.T Brand Labs.

Pepe Jeans has decided to exit its joint venture in India. The Spanish brand had formed a 50:50 joint venture with Dollar Industries in India in 2017.

Dollar renounces ROFO

Pepe being desirous to exit from Pepe Jeans Innerfashion had offered Dollar to buy out Pepe’s entire stake in accordance with the clause dealing with Right of First Offer (ROFO) in the said JV agreement.

Dollar, in exercise of its rights as per JV agreement, has renounced the ROFO and has agreed to the transfer of shares held by Pepe in Pepe Jeans Innerfashion in favor of G.O.A.T Brand Labs (G.O.A.T) incorporated in Singapore.

Buy Pepe Jeans Innerwear Men's Solid Brief at Amazon.in

Also see: India’s economic advisory council expects it to grow 7-7.5% in next fiscal

Consequently, G.O.A.T shall purchase the entire stake of Pepe Jeans Europe BV and has executed a Share Purchase Agreement (SPA) with Pepe.

New trademark agreement

Accordingly, the existing JV agreement between Pepe and Dollar would stand terminated on the transfer of shares by Pepe to G.O.A.T. “Due to the proposed sale of its stake by Pepe to G.O,A.T, Dollar would be entering into new JV agreement with G.O.A.T.

Dos and Don'ts When Approaching A Possible Joint Venture Partner

The existing license agreement of the JV Company with Pepe Hungry KFT for use of their trademark ‘Pepe Jeans/Pepe Jeans London’ would continue to be used by the JV Company on such revised terms and conditions as may be agreed on between the JV Company and Pepe,” Dollar Industries said in a stock exchange filing.

The Board of Dollar in its meeting held on November 18 has approved the draft JV agreement which would be executed upon transfer of shares and termination of the existing agreement.

50 percent paid-up share capital

G.O.A.T will purchase 1,00,00,000 equity shares of the JV company from Pepe which constitutes 50 percent of the paid-up share capital. In addition to this, G.O.A.T will further subscribe 2 percent of additional non-voting equity on the existing and increased paid-up capital.

Also see: Tiger Global, Flipkart Ventures invest $36 mn in G.O.A.T Brand Labs

G.O.A.T invests in and scales digitally native brands in the lifestyle space (fashion, home & kitchen, nutrition, beauty, and personal care).

Founded by industry veterans Rishi Vasudev and Rameswar Misra and backed by marquee investors such as Tiger Global and Flipkart Ventures, G.O.A.T supports brands by providing them with growth capital, data-based insights, seamless operations, and deep expertise in brand building, digital marketing, and product development.

Business Line

(The news article has not been edited by DFU Publications staff)

Can't go to the store? Retailers in Delhi say we'll come to you | Cities News,The Indian Express

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India, Noida

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Brands-To-Retail 22-11-2021

Pepe Jeans India to exitJoint Venture (JV) effective stake sale to 'GOAT Brands'

BrandMan Retail takes over 'New Balance' stores in India

18 November 2021, Mumbai:

BrandMan Retail will operate New Balance stores in India. BrandMan will represent and grow the strategic presence of New Balance strengthening their operations in India.

It currently operates New Balance stores at malls in Delhi, Noida, and Ahmedabad and plans to open 35 more stores across India by March 2022.

It will offer all key products of the brand including new launches and performance-oriented shoes and apparel.

BrandMan Retail is a retail solutions provider. New Balance is an American sportswear brand. New Balance is an iconic brand synonymous with performance and aesthetics. New Balance would be available for retail across standalone stores as well as shop-in-shop models.

It will also have an extensive online presence across its own websites as well as on Nykaa and Tata CLiQ.

Considering the growing focus on sports and fitness in India, BrandMan felt there was huge potential in expanding the brand’s presence across the country with a long-term sustainable growth strategy.

The retail solutions provider, based in New Delhi, will represent the company’s presence in India via omnichannel retail, taking over from its earlier India partner, Major Brands.

India's retail sector was estimated at $883 billion, with grocery retail accounting for $608 billion. The market is projected to reach $1.3 trillion by 2024.

Lifestyle Footwear & Apparel - New Balance

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 18-11-2021

BrandMan Retail takes over 'New Balance' stores in India

'W' TCNS Clothing brand forays in beauty segment

17 November 2021, Mumbai:

W, the women’s fashion brand from TCNS Clothing, has now ventured into the cosmetics category with the launch of ‘W Beauty’, a vegan make-up range that is cruelty free.

W’s foray into the beauty segment is in line with its vision to be a one-stop shop for today’s woman. With the unveiling of ‘W Beauty’, the brand aims to meet the head-to-toe fashion needs of its consumer.

“At W, we have always endeavoured to provide a complete wardrobe solution to the ever-evolving Indian woman. After successful expansion into footwear and accessories, the launch of W Beauty is another step in that direction. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion & functionality with the goodness of skincare.”

W Beauty has 100+ SKUs that have lip, eye, nail and face products. The face palettes include a combination of bronzer, highlighter and blush.

The lip category consists of four ranges of products – creamy matte lipstick, liquid lipstick, long-wearing lipstick and lip crayon. In the eye range, there are crayons and palettes that come in a pack of four. Both face and eye palettes are customisable at W stores. Furthermore, there are a wide range of quick-dry and long-lasting nail enamels.

The entire collection is exclusively available at select W stores, wforwoman.com and www.myntra.com with a starting price of Rs199 for nail enamels and Rs499 for products in the face, lip and eye category. IndiaRetailing

(The news article has not been edited by DFU Publications staff)

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 17-11-2021

Sukhiaatma Clothing Brand's 'Catchy And Punny Designs' catch fancy

22 November 2021, Mumbai:

Everyone knows what fashion is, right! It's all about showing your best self. We all want to look good & wear clothes that would be captivating and have a "feel-good factor" to them. Yes, then you might have heard about Sukhiaatma.

Here is the story of one of the successful and expanding clothing brands named Sukhiaatma, formed by Mr Amol Piche. Amol, in the initial stage, started designing his clothes & wore them around.

With some luck, People started acknowledging him and also complimented him for the designs he made. This encouraged him enough to build up his unisex clothing brand named Sukhiaatma.

Eye Catch Fancy - Home | Facebook

He admits that he had to face many difficulties initially, but his conviction and hard work made him succeed and see where he brought the brand Sukhiaatma today. Everyone, including celebrities, loves this brand.

Some celebrities wore this brand's T-shirts in reality shows and in movies too. They are also using Sukhiaatma clothes for events and functions. This grabs the public's attention, and they also order the same designs, which helps to make it viral all over. OUTLOOK

(The news article has not been edited by DFU Publications staff)

Sukhiaatma Clothings making huge impact on bollywood and Marathi industry by their unique designs of clothing

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 22-11-2021

Karmatex Apparels launches Men's Weekend Brand 'Harbour 9' to expand its business

18 November 2021, Mumbai:

Karmatex, along with its sister company, East-West Agencies (a Govt Recognized Export House) is a large garment firm exporting Knitted & Woven garments for Men, Ladies, and Kids.

Karmatex Apparels is all set to expand its business turnover & retail footprints by launching Men's Weekend Brand 'Harbour 9' to expand its business.

This foray is targeted at urban and semi-urban Indian men. The product range comprises a collection of polo t-shirts, shirts, shorts, and joggers to cater to this market segment.

Karmatex's management boasts of very professional promoters with management bandwidth supplementing & complementing mutual skill sets on the board, the promoters scholastic educational background is," Subodh Wadhwani, Arti Havaldar, and Manoj Jain are business management graduates and bring on the table vast of hands-on experience/ expertise in the fabric and garment industry.

Harbour 9 - Everyday fits for the Indian Man

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 18-11-2021

MS Dhoni's first-ever 'Green Fashion Endorsement' with Indian Terrain clothing brand

16 November 2021, Mumbai:

Former India skipper Mahendra Singh Dhoni aka 'captain cool' is all set to take a leap into sustainable living with his first-ever green fashion endorsement.

MS Dhoni has been roped in by men’s brand 'Indian Terrain' to create awareness about sustainable clothing through its collection that features Dhoni sporting a wide range of casual, sleek, and well-fitted clothing that is ethically manufactured by the brand.

MSD will be the face of their campaign and will be giving sustainable fashion, which is on the rise, a 'cool' twist with his ultra-stylish and suave personality.

Dhoni’s association with the men’s brand marks the cricketer’s first-ever green fashion endorsement.

Fashions change, Forests stay. - PEFC - Programme for the Endorsement of Forest Certification

The uber-cool Indian cricketer has been the face of numerous campaigns carried out by big international brands and giants in the consumer retail space like Cars24, RedBus, Colgate, GoDaddy, Oppo, Indigo Paints, Netmeds.com, Dream11, to name a few. TimesNowNews.com

(The news article has not been edited by DFU Publications staff)

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 16-11-2021

Reebok consolidates its position in the Running Category on the back of "Floatride Energy & Liquifect 180"

22 November 2021, Mumbai:

Reebok, India’s leading fitness and lifestyle brand, introduces new upgrades to its running footwear portfolio with the new Floatride Energy & the new Liquifect 180. With people looking to reignite their outdoor fitness routine, the brand aims to ensure runners have the right gear to explore their fitness journeys.

Buy Reebok Men's Forever Floatride Energy 2 Running Shoe at Amazon.in
Backed by performance, accessibility, and sustainability, the newly launched shoes feature enhanced attributes, creating a high-performance running shoe that is perfect for any type of run. With versatility at its core, both Floatride Energy & Liquifect 180 provide an unprecedented level of comfort and performance for runners.
Key Features of the new silhouettes include:
• Floatride Energy 3.0 (INR 8,999): The latest iteration of the award-winning Floatride franchise, the new Floatride Energy features a midsole that delivers a lightweight feel and a smooth, responsive ride. A breathable square knit upper helps keep feet cool. The shoe further enhances flexibility and provides traction and durability.
• Liquifect 180 (INR 6,599): The newly launched Liquifect 180 3.0 offers a modern silhouette with a quilted deco stitch that creates a 360-movement visual from upper to outsole. The injected polyurethane in the heel provides a cushioned ride with the FuelFoam midsole offering a responsive feel. A perfect combination of street and gym wear, the new Liquifect 180 is designed to provide all-day comfort.
The attractive prices of the all new Floatride Energy and Liquifect 180 are a testament to Reebok’s commitment to make fitness accessible for everyone, keeping the high-performance standards intact. Check out the complete collection at shop4reebok.com, select retail stores, Amazon, Flipkart, Myntra and Ajio. India Education Diary

(The news article has not been edited by DFU Publications staff) Buy Reebok Men's Forever Floatride Energy 2 Running Shoe at Amazon.in

Reebok strengthens its presence in the Running category with the new Floatride Energy & Liquifect 180 | Passionate In Marketing

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 22-11-2021

Oster launches Warmos EverNu, knitwear

17 November 2021, Mumbai:

Oster has launched Warmos EverNu, a new range of knitwear. In addition to thermal comfort, Warmos EverNu assures better pilling resistance and a newer and fresher look, even after repeated washes.

Ludhiana-based Oster is an integrated textile manufacturer in India specializing in spinning, knitting, weaving to dyeing, printing and cutting, stitching and packaging. Not only does it keep up with fashion trends to provide trendy styles with a range of classic colors and versatility, it also provides affordability and quality in its entire product range. The range is made from a special conjugate bi-component fiber from TAF which has a coiled-crimped structure that is said to provide excellent bulk, resilience, comfort and soft feel of wool; an ideal fiber for winter wear. Warmos EverNu is available in a wide range of classic colors and many trendy designs.

The Warmos certification is provided by Aditya Birla. With Warmos certification in the form of Warmos hangtags, consumers are assured that the garments will provide enough warmth that is required to protect them from cold weather. Adiya Birla tested the fabrics for their thermal insulation before giving the Warmos certificate and Oster’s fabrics not only passed the insulation test but also showed excellent pilling resistance.

Top 50 Mink Blanket Manufacturers in Kohara, Ludhiana - मिंक ब्लैंकेट मनुफक्चरर्स, लुधिअना - Justdial

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 17-11-2021

Indian Terrain, a first for a clothing brand to get 'Fairtrade stamp'

16 November 2021, Mumbai:

'Indian Terrain' a leading Apparel brand has recently launched a line of T-shirts, currently for its men’s and boy’s wear, which will be supported with 'The Fairtrade stamp', and becomes the first Indian Hi-Street clothier.

It is expected to appeal to discerning consumers who shop their values as in USP giving it an edge over the competition

Fundamentally it is a seal of sustainability in the supply chain principally 'end-to-end production process of a product',

The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards. Fairtrade Standards contain minimum requirements that all producer organisations must meet to become certified.

Fairtrade Mark is the certification seal of International's rigorous Standards. As the caveat, this London-headquartered organisation has put out on its website, “It is all about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.”

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 16-11-2021

Go Fashion IPO subscription status

19 November 2021, Mumbai:

Go Fashion is engaged in the development, design, sourcing, marketing and retailing a range of women's bottom-wear products under the brand, 'Go Colors'.

The three-day Initial Public Offering (IPO) of ‘Go Fashion’ opened for public subscription on Wednesday and will conclude on November 22, with the price band fixed at 655-690 a share.

Go Fashion IPO to open on November 17 | Business News,The Indian Express

Go Colors is the brand owned by Go Fashion (India) Ltd

The public issue Go Fashion (India) Ltd, which owns women's wear brand Go Colors, witnessed strong demand from retail investors as portions got oversubscribed within minutes of opening.

Mint

(The news article has not been edited by DFU Publications staff)

Go Fashion IPO opens today. Here's what you need to know - Hindustan Times

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 19-11-2021

'Go Fashion' IPO Opens Today

16 November 2021, Mumbai:

Go Fashion India Limited is set to open its maiden initial public offer, or IPO, on Wednesday, November 17. The Rs 1,013 IPO will be open for six days instead of the usual three days, since November 19 is a national holiday. The Go Fashion IPO will close on November 22.

The company, which owns Go Colors, is engaged in the development, design, sourcing, marketing, and retailing of a range of women’s bottom-wear products under the brand, ‘Go Colors’. The company has already mopped up Rs 56.12 crore from 33 anchor investors, and now 66,10,492 shares will be up for bidding.

The top anchor investors include the Government of Singapore, Monetary Authority of Singapore, Nomura, Abu Dhabi Investment Authority, Fidelity, Neuberger Berman Emerging Markets Equity Master Fund, University of Notre Dame Du LAC, and Volrado Venture Partners Fund II

Go Fashion IPO Details

The Go Fashion IPO, open between November 17 to 22, comprises fresh proceeds worth Rs 888.60 crore and an offer for sale (OFS) worth Rs 125 crore. The price band for the initial public offer is Rs 655-690 per equity share. The company will not receive any proceeds from the OFS part of the offer.

The lot size of the maiden public bid has been fixed at 21 equity shares and in multiples of 21 shares thereof. This means that retail investors can invest a minimum of Rs 14,490 per lot in the IPO. The maximum price of one lot can go up to Rs 1,88,370 for 13 lots. Retail investors can invest up to Rs 2 lakh in the initial public offer. news18.com

(The news article is not edited by DFU Publications staff)

Tarsons Products IPO GMP, Subscription Status, Key Strengths; Should You Subscribe?

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 17-11-2021

Myntra to retail UK brand 'Missguided' in India

16 November 2021, Mumbai:

UK-based fashion brand Missguided will retail on Myntra. The brand has a super-trendy and collection for women 16 to 25 years. Its key products include figure-hugging dresses, hot crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others.

With this collaboration, Missguided is targeting young women, who are typically urban trailblazers seeking the latest and trendiest in designs and styles across categories in the premium segment.

Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals.

Fashion e-Retailer Myntra Brings British Brand Missguided to India - Eminetra

Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK. Missguided believes in empowering women globally to be confident and own their narrative.

The brand has been created by drawing inspiration from this generation of fearless, real women, who are strong-willed, straight talkers, dreamers, and forward thinkers. Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, creating a brand that delivers everything a woman on the go needs to be unstoppable in the world today.

The brand will also have its own official brand store on the Myntra app, helping shoppers explore the brand and its proposition with much ease.

Myntra brings popular UK-based fashion brand 'Missguided'