4th October 2021, Mumbai:

Monte Carlo Fashions has opened four new exclusive brand outlets across India. As per Equity Bulls, these outlets have been opened in Maharashtra, Uttar Pradesh, and Assam.

These new stores take the total tally of Monte Carlo's exclusive business outlets across India to 300 across 20 states and four union territories. With a utilitarian, trendy, and premium quality approach to clothing, Monte Carlo has become the clothing brand of choice where customers love to buy their fix of jackets, jeans, trousers, shirts, sweatshirts, sweaters, coats, t-shirts, tops, cardigans, tracksuits, denims, thermals, etc.

Monte Carlo Fashions was launched in 1984 by Oswal Woolen Mills, the flagship company of Nahar group. The launch was a significant step in the evolution of branded garment industry in India. Since then, it has been catering to the ever-growing demands of the Clothing and Fashion industry.

The brand’s suave and casual menswear collection makes it perfect for online shopping for men in India. Also, its exhilarating array of women wear has gained an ardent following.

TOP 5:

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3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 October 2021, Mumbai:

Casual wear brand Jack & Jones India has launched a limited-edition menswear collection featuring vintage style branding in partnership with Coca-Cola.

As per a Fashion Network report, Jack & Jones has reimagined the classic Coca Cola branding for this collection. The brand launched the collection on its dedicated e-commerce store as well as in exclusive retail outlets and shop-in-shops across the country.

The collection is priced beginning at Rs 1,499 ($20.17) and garments include t-shirts, shirts, and hooded t-shirts in the classic Coca-Cola colours of red, white, and black. The line is designed to appeal to a sense of nostalgia mixed with modern style cuts.

Jack & Jones currently has 75 stores and 417 shop-in-shops across India. The brand is run by Bestseller India which also markets five other brands including Only, Vero Moda, Selected Homme, Junarose, and Only & Sons.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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28th September 2021, Mumbai:

The Advertising Standards Council of India (ASCI) has overruled the complaint filed by innerwear brand Amul Macho against Lux Cozi on its latest advertisement starring actor Varun Dhawan.

Earlier this month, Amul Macho had accused Lux Cozi of copying its 'Toing' ad from 2007 and subsequently approached ASCI to intervene. However, after inspection, the ASCI dismissed Amul Macho’s accusation of plagiarism against Lux Cozi as ‘baseless’.

Consumer Complaints Council (CCC) also dismissed claims of similarity between the Lux Cozi’ and Amul Macho advertisemnts in terms of general layout, copy, slogans, visual presentations, music, or sound effects, to suggest plagiarism.

The CCC further concluded that Lux's advertisement was not in contravention of chapter four of the ASCI Code related to fairness in competition and rejected Amul Macho's complaint.

The win reiterates Lux’s brand equity over baseless claims by Amul Macho, says Saket Todi, Executive Director, Lux Industries.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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02 October 2021, Mumbai:

Damensch, a menswear company, intends to grow tenfold by 2025, relying on its tech-enabled omnichannel approach to achieve this goal. The company is also marking its third anniversary.

Damensch said in a news release that as part of its development strategy, it intends to strengthen its market presence in its existing product categories in order to become a market leader. Damensch, a Rs 100 crore ($) business, is confident about expansion but also wants to put a greater emphasis on sustainability.

In a news statement, company co-founder Anurag Saboo remarked, "Because we believe in sustainability and creativity, we are pushing the frontiers of textile engineering and tackling hidden issues."

“This is why we develop better, longer-lasting goods that assist the environment. There is little question that the rapid growth of sustainable and inexpensive enterprises empowers individuals to use their purchasing power to effect change.”

The brand is now celebrating its third year in business by collaborating with The Man Company to offer clients the opportunity to participate in different prizes. In addition, the business is providing a 33% discount across its entire e-commerce site.

“Damensch was founded to show that a totally sustainable fashion company can be formed without sacrificing aesthetics,” said Gaurav Pushkar, co-founder.

“As a result, we will continue to carry out this mission in the future. Our design team is constantly looking for new methods to improve all of our products, with the goal of reinventing men's fashion via innovation.

Everything we do reflects our creative mindset.” Damensch was created in 2018 by Anurag Saboo and Gaurav Pushkar with the goal of selling fashion-forward lifestyle items such as clothes manufactured from bamboo fabric and cotton derived from the Deccan Plateau.

The brand sells odour-canceling underwear and thermoregulating vests, with a special focus on innerwear.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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29th September 2021, Mumbai:

Aks Clothings plans to launch a new campaign for its latest range of maternity-cum-nursing wear collection. Bollywood actor Neha Dhupia has been roped in as the new brand ambassador. Along with Aks, Dhupia will also run the campaign on all social and digital platforms.

The campaign will highlights how Aks makes the experience of motherhood memorable with style and comfort. Aks envisions to emphasize on comfortable, exquisite and stylish attires for mothers-to-be.

The new maternity-cum-nursing wear collection will help mothers-to-be retain their fashion sensibilities as they welcome their humans into this world, says Nidhi Yadav, Founder, Aks.

Founded in 2014, AKS Clothing is known for its exquisite taste in design and long lasting material quality and pricing. Its clothing line is made of the finest and the most trending fashion in the market. The company offers a plethora of women’s wear for every season and every day.

It offers original and comfortable styles with flattering patterns.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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28th September 2021, Mumbai:

Levi Strauss & Co (LS&Co.) has released its 2020 sustainability report, which covers the business's environmental, social, and governance (ESG) performance as well as relevant events affecting the company and stakeholders during the year.

“Our sustainability approach centers on three key pillars - climate, consumption, and community – that include where we are investing our energy and how we perceive our duties in and beyond this moment,” said Chip Bergh, the company's CEO.

To realize our goals, we will continue to strengthen each pillar, working with humility and honesty to make substantial progress while changing our efforts to guarantee that our company becomes more sustainable day by day.”

This is the company's first comprehensive sustainability report, with a comprehensive set of disclosures tailored to suit the demands of all stakeholders.

By 2025, the business says it will have met its science-based objectives for lowering GHG emissions in its owned-and-operated facilities and worldwide supply chain, as well as fulfilling its renewable power ambitions.

By 2020, 83% of its cotton (the most often used raw material) would have come from more sustainable sources, and the denim behemoth would have increased its efforts toward a circular economy.

Suppliers had active worker well-being services at 118 sites with over 195,400 workers by the end of 2020, encouraging gains in engagement, satisfaction, and absenteeism.

In India, nine plants in the LS&Co. supply chain have received the Zero Liquid Discharge (ZLD) certification.

The firm also operates retail locations in India, and a recent breakthrough, pre-fabricated fitting room walls, allowing the company to carry the walls with it if it moves to a new site, avoiding the waste involved with disposing of the old ones and utilizing resources to construct new ones.

This is being done in the company's stores in India as of mid-2021, with plans to spread the usage of pre-fabricated fitting room walls to additional areas in 2022. The firm has 484 clothing factories and 75 mills across the world.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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2nd October 2021, Mumbai:

India’s largest men’s fashion brand, Indian Terrain has unveiled its festive season collection, featuring a wide selection of stylish and innovative ensembles. Endorsed by ace cricketer MS Dhoni, the new collection offers four styles that exude comfort, confidence and style for the new-age man.

It offers a wide range of outfits for a range of looks from smart preppy to casual.

Featuring four broad and classy looks, such as Denim on Denim, Urban Updated, Preppy and Heritage Outdoor, the line also offers a sustainable line.

This is notably the first time that an Indian premium menswear brand of this stature has produced an apparel line that is largely sustainable and environment-friendly. The hyped collection is all set to launch in stores and online on 28th September 2021.

The campaign with MS Dhoni at the helm was rolled out by the brand with a bevy of shots from the photoshoot that effectively captures and depicts the essence of the festive collection.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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27th September 2021, Mumbai:

VIP Innerwear was named the best innerwear brand for 2021-22 by the government of Maharashtra at an event hosted by the Global India Business Forum on September 23, 2021. Kapil Pathare, Director, VIP Clothing was felicitated with the ‘Business Excellence and National Achievers Award.

He was honored for leading an impressive transformation of VIP Clothing and infusing dynamism in the company since taking over in 2001.

From a traditional manufacturer-marketer-distributor of innerwear, he transformed the company into a modern and market-savvy organization. The robust infrastructure, dedicated team, able leadership, and right attitude helped the company succeed and excel.

Engaged in manufacturing and marketing innerwear, lingerie, readymade garments, socks, and other accessories, VIP helps brands grow from mass brands to premium brands. VIP Clothing is present throughout the spectrum of the innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments.

Frenchie is the generic brand in briefs that owns the crown of transformation of the traditionally conservative innerwear market. Frenchie X is present in the premium segment for youth where most of the action is seen a lot of international brands are trying to enter.

The group has a dealer network of 550 and 110,000 retail outlets in India alone with scope for further growth, which the group is intent on exploiting. VIP Clothing today boasts of six regional offices with a sales force of over 150 highly motivated individuals marketing our products throughout the major towns.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.  

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 October 2021, Mumbai:

American denim brand Seven For All Mankind has launched a new ready-to-wear and denim collection backed by the FiberTrace Technology.

Fully traceable, the capsule collection introduces a new style, the Peggi In Plymouth, a high-rise tapered fit that is woven with a subtle stretch, dyed in a vintage blue wash and features a brushed finish, contrast threading and sustainable nickel hardware. Another standout is its Slim Illusion Skinny In Kent, which offers a sculpted fit and finish in a medium blue wash with light whiskering.

As part of its Sustainable For All Mankind platform, Seven For All Mankind aims for 80 percent of its product to have sustainable properties by 2023, as per a Women’s Wear Daily report. The brand will continue to introduce new initiatives to their global platform and track progress within the brand’s sustainability pillars of materials, manufacturing — and mankind.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

28th September 2021, Mumbai:

Butt Chique, the new shapewear brand by designer Kamakshi Agarwala has launched a range of seamless shape-wear, body tapes, and nipple pasties, etc. The range accentuates the curves of a woman and gives her the confidence to wear any outfit by providing a smooth base underneath.

As a part of R&D for the brand, Agarwala conducted door-to-door survey on women of various sizes to try on the brand’s shape-wear. Urging 150 women to try on every different size of shape-wear, she discovered that a women with a ‘L’ type body shape could also wear size ‘M.’ This process helped her standardize shape wear and give it a size chart. All products offered by Butt-Chique are free from labels/tags with full disclosure at the back. The brand uses zero plastic in its packaging and keeps the packaging box minimalistic and free from any fancy laminations.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

27th September 2021, Mumbai:

Strengthening its retail presence in India, Sportswear major Nike has added a new store in the national capital region of Noida. As per Fashion Network, the new two-story, 743-square-meter store is located at DLF Mall of India offering an extensive range of Nike merchandise in the region for men, women, and kids.

Tarundeep Singh, Senior Director, Nike India, says, the brick-and-mortar spaces remain integral for consumers to achieve the best brand experience. With the opening of Nike at Mall of India, the brand is set to propel its consumer-direct strategy through the integration of digital and physical retail.

The best Nike products and offerings have been carefully selected for this community, and the store has been conceptualized with multiple touchpoints for a fully immersive and seamless Nike experience that is personalized and unique, he adds.

Despite the disruptions caused by the pandemic, Nike continues to strengthen its retail and digital presence as it sees huge growth potential in the Indian market in the next few years.

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4. 'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

5. GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

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