19 November 2021, Mumbai:

Go Fashion is engaged in the development, design, sourcing, marketing and retailing a range of women's bottom-wear products under the brand, 'Go Colors'.

The three-day Initial Public Offering (IPO) of ‘Go Fashion’ opened for public subscription on Wednesday and will conclude on November 22, with the price band fixed at 655-690 a share.

Go Colors is the brand owned by Go Fashion (India) Ltd

The public issue Go Fashion (India) Ltd, which owns women's wear brand Go Colors, witnessed strong demand from retail investors as portions got oversubscribed within minutes of opening.

Mint

(The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.  

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

UK-based fashion brand Missguided will retail on Myntra. The brand has a super-trendy and collection for women 16 to 25 years. Its key products include figure-hugging dresses, hot crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others.

With this collaboration, Missguided is targeting young women, who are typically urban trailblazers seeking the latest and trendiest in designs and styles across categories in the premium segment.

Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals.

Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK. Missguided believes in empowering women globally to be confident and own their narrative.

The brand has been created by drawing inspiration from this generation of fearless, real women, who are strong-willed, straight talkers, dreamers, and forward thinkers. Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, creating a brand that delivers everything a woman on the go needs to be unstoppable in the world today.

The brand will also have its own official brand store on the Myntra app, helping shoppers explore the brand and its proposition with much ease.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

18 November 2021, Mumbai:

BrandMan Retail will operate New Balance stores in India. BrandMan will represent and grow the strategic presence of New Balance strengthening their operations in India.

It currently operates New Balance stores at malls in Delhi, Noida, and Ahmedabad and plans to open 35 more stores across India by March 2022.

It will offer all key products of the brand including new launches and performance-oriented shoes and apparel.

BrandMan Retail is a retail solutions provider. New Balance is an American sportswear brand. New Balance is an iconic brand synonymous with performance and aesthetics. New Balance would be available for retail across standalone stores as well as shop-in-shop models.

It will also have an extensive online presence across its own websites as well as on Nykaa and Tata CLiQ.

Considering the growing focus on sports and fitness in India, BrandMan felt there was huge potential in expanding the brand’s presence across the country with a long-term sustainable growth strategy.

The retail solutions provider, based in New Delhi, will represent the company’s presence in India via omnichannel retail, taking over from its earlier India partner, Major Brands.

India's retail sector was estimated at $883 billion, with grocery retail accounting for $608 billion. The market is projected to reach $1.3 trillion by 2024.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

17 November 2021, Mumbai:

W, the women’s fashion brand from TCNS Clothing, has now ventured into the cosmetics category with the launch of ‘W Beauty’, a vegan make-up range that is cruelty free.

W’s foray into the beauty segment is in line with its vision to be a one-stop shop for today’s woman. With the unveiling of ‘W Beauty’, the brand aims to meet the head-to-toe fashion needs of its consumer.

“At W, we have always endeavoured to provide a complete wardrobe solution to the ever-evolving Indian woman. After successful expansion into footwear and accessories, the launch of W Beauty is another step in that direction. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion & functionality with the goodness of skincare.”

W Beauty has 100+ SKUs that have lip, eye, nail and face products. The face palettes include a combination of bronzer, highlighter and blush.

The lip category consists of four ranges of products – creamy matte lipstick, liquid lipstick, long-wearing lipstick and lip crayon. In the eye range, there are crayons and palettes that come in a pack of four. Both face and eye palettes are customisable at W stores. Furthermore, there are a wide range of quick-dry and long-lasting nail enamels.

The entire collection is exclusively available at select W stores, wforwoman.com and www.myntra.com with a starting price of Rs199 for nail enamels and Rs499 for products in the face, lip and eye category. IndiaRetailing

(The news article has not been edited by DFU Publications staff)

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

15 November 2021, Mumbai:

Biba plans on having 200 more stores over the next three years. Of these 200 stores, 40 percent would be flagship stores, around 3,000 to 5,000 sq ft in size.

These stores would have a different experience for customers. The trial rooms, for instance, would have special lighting techniques that allow customers to see how a dress would look in the afternoon or in the evening.

The brand is currently at 296 stores. About 20 percent of these are franchise-owned. Biba’s share of e-commerce sales has gone up 20 to 25 percent. The brand has sharpened its focus on e-commerce as it provides the convenience of contactless delivery. Apart from its own website, Biba has also expanded its presence across marketplaces like Amazon and Myntra.

The brand’s ethnic wear sales fell by nearly half because of lockdowns, and there were no social functions like weddings and events taking place. Biba closed almost 30 stores across the country last year.

So Biba struck a revenue-sharing deal with malls and high-street partners. Since September 2021, the brand has been observing good traction and expects offline to be close to 100 percent of 2019 numbers.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

18 November 2021, Mumbai:

Karmatex, along with its sister company, East-West Agencies (a Govt Recognized Export House) is a large garment firm exporting Knitted & Woven garments for Men, Ladies, and Kids.

Karmatex Apparels is all set to expand its business turnover & retail footprints by launching Men's Weekend Brand 'Harbour 9' to expand its business.

This foray is targeted at urban and semi-urban Indian men. The product range comprises a collection of polo t-shirts, shirts, shorts, and joggers to cater to this market segment.

Karmatex's management boasts of very professional promoters with management bandwidth supplementing & complementing mutual skill sets on the board, the promoters scholastic educational background is," Subodh Wadhwani, Arti Havaldar, and Manoj Jain are business management graduates and bring on the table vast of hands-on experience/ expertise in the fabric and garment industry.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

17 November 2021, Mumbai:

Oster has launched Warmos EverNu, a new range of knitwear. In addition to thermal comfort, Warmos EverNu assures better pilling resistance and a newer and fresher look, even after repeated washes.

Ludhiana-based Oster is an integrated textile manufacturer in India specializing in spinning, knitting, weaving to dyeing, printing and cutting, stitching and packaging. Not only does it keep up with fashion trends to provide trendy styles with a range of classic colors and versatility, it also provides affordability and quality in its entire product range. The range is made from a special conjugate bi-component fiber from TAF which has a coiled-crimped structure that is said to provide excellent bulk, resilience, comfort and soft feel of wool; an ideal fiber for winter wear. Warmos EverNu is available in a wide range of classic colors and many trendy designs.

The Warmos certification is provided by Aditya Birla. With Warmos certification in the form of Warmos hangtags, consumers are assured that the garments will provide enough warmth that is required to protect them from cold weather. Adiya Birla tested the fabrics for their thermal insulation before giving the Warmos certificate and Oster’s fabrics not only passed the insulation test but also showed excellent pilling resistance.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage