26th August 2021, Mumbai:

Russian kid’s wear brand Choupette has forayed into the Indian market with a store in Delhi.

The store offers elegant and formal wear for girls and boys of 0 to 12 years of age. Launched by entreprenuers, Marina Zolotoverkh and Shruti Aggarwal, Choupette operates around 90 stores across the globe.

The brand launches two to three new collections every season for both girls and boys giving the customers a wide range of quality options. Its clothing line is carefully curated to suit the children’s skin and the local climate of every region it enters.

Launched at price points ranging from Rs 1,000-12,000, the brand offers a range of tuxedos, suit sets, shirts and trousers for boys, and pleated and embroidery dresses, jumpsuits, rompers, and bolero for girls.

While Choupette aims to establish a pan India presence over the next few years, customers can also purchase the brand’s collection on Choupette India’s website, TataCliq Luxury, and Little Tags Luxury.

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17th August 2021, Mumbai:

India’s leading premium menswear brand from Aditya Birla Fashion and Retail has launched a new luxury casualwear collection titled Louis. Designed for the contemporary man, the collection features expressive prints, intricate patterns and rich styles, exuding Louis Philippe’s characteristic elegance and polish.

Available in a variety of sophisticated designs, distinctive patterns and dynamic colors, casual polo T-shirts from Louis by Louis Philippe are made using premium 2-ply long-staple cotton for enhanced strength, natural luster, high color depth and soft touch. The T-shirts are made with a material that ensures quick dry. The moisture management properties of these T-shirts offer enhanced comfort and natural cooling for a luxe casual experience.

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Shirts from Louis by Louis Philippe are made from premium super fine cotton with imported high-quality interlinings, pucker-free seam stitching along with sophisticated designs, distinctive patterns and dynamic colors. They have shape retaining lead edge collar bones, and shanked and wrapped buttons that are securely attached and easy to use.

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25th August 2021, Mumbai:

A fashion coordinates brand for women from the house of TCNS Clothing, Elleven has launched its first store at Commercial Street, Bengaluru. As per an Indian Education Diary report, the store offers an extensive range, curated for modern Indian women.

Spread across two floors, the store offers an exquisite drapes collection, featuring dupattas in premium fabrics like cotton, viscose, polyester, and acrylic, dyed in a plethora of dreamy shades, including pink, blue, beige, yellow, green, white, teal, maroon, gold and more.

It displays the brand’s latest Monsoon Festive’21 collection and offers a wide variety of bottom wear in both ethnic and fusion styles, with quality, comfort, fit, price, and variety at the core of its offering.

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Apart from its signature churidar, palazzos, skirts, jeggings, and pants, the latest collection also boasts of cropped tights, basic and festive trousers, yoga tights and pants, and straight and flared culottes, in the bottom wear section. The store will additionally have a wide range of denim, including straight & boot-up jeans, denim jacquard culottes, denim jacquard palazzo, and jeggings.

In adherence to the standard hygiene and safety protocols for COVID-19, the store will be operated, following social distancing norms, at all times. With its evolutionary design, this newly launched Eleven store will provide the consumer with a premium feel, making shopping a pleasant experience.

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23rd August 2021, Mumbai:

After selling its value-fashion retail chain Unlimited to retailer V-Mart, Arvind Lifestyle Brands, a wholly owned subsidiary of Arvind Fashions, plans to focus on growing ‘high conviction’ brands—US Polo Association, Tommy Hilfiger, Calvin Klein, Arrow, Flying Machine and Sephora. As per Shailesh Chaturvedi, Chief Operating Officer, the company will first focus on its digitization strategy that includes partnerships with new portals and connecting with consumers through multiple channels.

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In the last quarter, the company added 100 more stores to its omni network while its digital only linkages in physical stores reached mid teen number. The company also built backend capabilities in its warehouses, besides expanding its product range with new exclusive online products. It now aims to develop the adjacent categories in these brands. For example, it will launch a new belts and wallets range in its brand Arrow. The company also plans to expand in Tier II and III cities of India by setting omni-channel stores there.

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24th August 2021, Mumbai:

Multi-brand luxury Indian womenswear boutique Amethyst has launched a shopping event to showcase the new collection of ethnic wear brand Shades of India in Chennai.

From August 20 to 30, Amethyst will host the Annual Sale Shopping Fair for Shades of India. The pop-up shop will feature a range of kurtas, sarees, dupattas, blouses, and trousers as well as accessories in Shades of India’s signature cotton textiles.

Shades’ of India’s latest womenswear collection has a relaxed aesthetic with loose fit garments and breezy textiles. Featuring tactile appliqué details, the collection plays with texture to add a whimsical touch to its more paired down looks.

The collection is priced starting at Rs 600 ($8) for accessories and Rs 1,400 for garments. A selection of home textile goods including cushions and textile runners among other items is also available.

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Founded in 1992, Shades of India is run by Mandeep Nagi and David Housego and has an international presence. The brand is present in a number of international multi-brand boutiques including Harrods and the Conran Shop in the UK, ABC and Gumps in the US, Le Bon Marche in Paris, and Lane Crawford in Hong Kong.

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21st August 2021, Mumbai:

Global fashion brand Guess recently relaunched its first store at the DLF Mall of India, Noida. The brand has initiated its expansion spree with collections that are tailor made for the post-pandemic landscape.. It has relaunched with the new Spring/Summer 2021 Collection that offers trendsetting, timeless range of denims, dresses, apparel, shoes, etc.

The upcoming collection features vintage florals, fun prints and classic pastels, and presents the young, contemporary and timeless vibe of the brand that it is renowned around the world. A key part of the collection are the accessories and wide range of handbags- from satchels to totes and backpacks to luggage, there is something for everyone at the store.

Guess also plans to launch its Fall/Winter Collection 2021 that will offer chic, comfortable and playful designs crafted to suit the work from home, multitasking environment. The collection will give the consumers the comfort they are looking for, without compromising on the style.

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19th August 2021, Mumbai:

In Q1 FY22 India's leading apparel manufacturer Page Industries posted a profit of Rs 10.9 crore as against Rs 39.5 loss posted in Q1 FY21. The company’s revenues increased by 76.1 per cent revenue to Rs 501.5 crore during the quarter ended June 30, 2021, against Rs 284.8 crore in same period last year.

Its EBITDA grew to Rs 342 crore against a loss of 347 crore in the corresponding quarter last fiscal.

Despite half of the quarter being under lockdown for most cities and states, the company added 1,465 MBOs and 9 EBOs during these three months.Gross profit expanded to Rs 166.7 crore while profit after tax rose to Rs 10.9 crore.

The company is investing in its warehousing, technology and logistics support to cater to this increasing demand. During the quarter, it also saw great demand and acceptance for its kids wear business and hopes to maintain the growth momentum, says Sundar Genomal, Managing Director.

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13th August 2021, Mumbai:

Launched in London in 1973 Pepe Jeans entered India in 1989. The brand offers the most varied denim range though it has also diversified into casual wear for men, women and kids. The product range includes accessories, footwear and innerwear for men. 

Winner of numerous awards and accolades, Pepe Jeans is recognized globally for its unlimited creativity. Manish Kapoor, CEO, expounds the brand’s products, retail spread and future plans.

Trace the genesis of your brand.

Pepe Jeans was incepted in 1973 in London by Indian entrepreneur Nitin Shah with his two brothers Arun Shah and Milan Shah. The brand aimed to manufacture jeans with original labels. It soon came to be known as one of the most successful jeans brands in Britain. The Indian subsidiary was launched in 1989 to create some of the most exciting denim styles. It later transformed into a complete casual wear brand for men, women and kids. The brand also offers a full range of accessories, footwear and innerwear for men.

What are your latest innovations?

Since inception, Pepe Jeans has helmed some of the most ground breaking product innovations in the industry. Recent innovations include Wiser Wash -- a range of denim that support sustainable and responsible fashion. These denims are washed without using the traditional pumice stones and toxic chemicals. Yet, they are able to achieve the same bright contrasts and abrasions. Another innovation is the True Fresh range of denim that use a revolutionary technology to neutralize odor-causing bacteria on contact. These denim can be worn multiple times without washing.

The third Powerflex denim range is made with a fabric having dual-core technology that helps create higher elastic fabrication with minimum 60 per cent stretch. This helps the denim stay in perfect shape and ensures ultimate comfort to the wearer. Perfect for athletic, sporty and outdoor enthusiast, the Gymindigo range of denim uses a technology to combine joggers' comfort.

Tell us about your key products.

We offer Powerflex, Gymindigo, Heritage, Wiser wash, Stretch X & Soft Flex and Shiruku range of denims. Our products target young fashion forward individuals in the premium segment. We have also launched a new sub-brand called Beat London by Pepe Jeans that offers vibrant and fresh denim ranges at competitive rates. Our brand in India is represented by Bollywood actor Siddharth Malhotra while our global ambassador is Brooklyn Beckham.

Highlight your achievements over years.

Pepe Jeans has been recognized and awarded across various industry forums. In 2019, the brand won India Fashion Awards 2019 - Images Most Admired Fashion Brand of the year: Kidswear and India Retail Awards 2019 - Marketing/Advertising Campaign of the Year (Retail). The brand also won the coveted ‘The Economic Times Award for Best Lifestyle Brand 2017-2018’ as well as ET Now Global Awards Retail Excellence 2018 for Retailer of the Year – Fashion & Lifestyle; and ET Now Global Awards Retail Excellence 2018 for Retail Innovation of the Year.

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