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Lifestyle 01-09-2021

Ekaya starts a project called 'The Revival Project,' which aims to preserve heirloom garments

1st Sep 2021, Mumbai:

Ekaya, a luxury textiles and clothing manufacturer, has launched ‘The Revival Project,' a new sustainable effort aimed at reviving heirloom garments so they can be worn again. The habit of re-wearing existing clothing rather than over-consuming is an aspect of sustainable fashion that is arguably less discussed.

With its new program to restore customers' heirloom pieces and give them a new life, Ekaya hopes to promote the idea of keeping old garments alive to prevent waste, the business stated on Facebook. After signing up for the project online, customers can give Ekaya their inherited sarees to be “revived, reinvented, and repaired by the weavers of Ekaya,” according to the brand's Facebook page.

“An endeavor has taken to resuscitate and restore twice loved saris, paying tribute to both the preserver and the designer of these heritage textiles,” according to the project's website. These artisan crafts can be preserved by restoring textiles using heritage craft techniques. Models wore restored sarees with Jamdani and Meenakari weaving techniques, among other techniques, in a promotional photoshoot for the project. When they were first produced, some of the pictured sarees would have taken about 380 hours to weave.

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Lifestyle 01-09-2021

Ekaya starts a project called 'The Revival Project,' which aims to preserve heirloom garments

Amazon India launched 'Karigar Mela' to sell tribal handicrafts in partnership with Tribes India

31th August 2021, Mumbai:

Amazon India plans to sell local and tribal Indian handicrafts and has launched KarigharMela in partnership with Tribes India.

As per Fashion Network, the partnership will provide Amazon customers an access to over 1.2 lakh unique handicrafts and handloom products that include art forms like bidri, dhokra, ikkat, patachitra, and blue art pottery.

Amazon will offer the karigar sellers 100 percent selling on Amazon fee waiver for two weeks from August 30 to September 12.

AmitAgarwal, Country Head, Amazon, believes, the initiatives will empower indigenous craftspeople, weavers, and tribal artisans and help the rich legacy of Indian art and craft to thrive.

Pravir Krishna, Managing Director, TRIFED adds, the partnership has enabled the federation to take Made in India tribal products to customers across the country and the world.

Launched in New Delhi in 1999, Tribes India brand is owned by the Tribal Cooperative Marketing Development Federation of India (TRIFED) and currently has 131 retail outlets across India.

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Lifestyle 31-08-2021

Amazon India launched 'Karigar Mela' to sell tribal handicrafts in partnership with Tribes India

Mirabai Chanu is the new face of Adidas' "Stay in Play" campaign

26th August 2021, Mumbai:

Adidas has teamed with Indian weightlifting champion Mirabai Chanu to market their 'period-proof' tights in India with the launch of its new 'Stay in Play' campaign.

Chanu, who just earned a silver medal in weightlifting at the Tokyo Olympics, is Adidas' newest Indian brand ambassador. She recently unveiled the company's new 'TechFit Period Proof' tights, which have an absorbent layer to assist protect women exercising in sports while on their period from leakage.

Chanu, who is from Manipur, was also given a personalised pair of weightlifting shoes at an Adidas promotional event, according to her Facebook profile. According to the Press Trust of India, Adidas India's senior brand director Sunil Gupta stated, "It is our goal to revolutionise our product offering and services to better serve the requirements of our varied women population." “Our goal with this device is to keep women in sports by empowering them to workout during their periods.”

“I am ecstatic to see goods that will help ladies break through boundaries and take action,” Chanu remarked. “My desire to continue in the game no matter what has always been my first priority.” Adidas noted in a statement that this new launch took two years of product development. The range, which is available at select Adidas shops around the country as well as online, is meant to let girls and women continue participating in sports throughout the month.

Olympic effect: Mirabai Chanu already seeing more interest in weightlifting

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Lifestyle 26-08-2021

Mirabai Chanu is the new face of Adidas' "Stay in Play" campaign

Metro Brands issues IPO for store expansion & general corporate purposes

23rd August 2021, Mumbai:

Footwear retailer Metro Brands has issued an initial public offering (IPO) with capital markets regulator SEBI to raise funds for its store expansion plans and general corporate purposes. The retailer plans to open new stores under the ‘Metro’, ‘Mochi ‘, ‘Walkway’ and ‘Crocs’ brands. The IPO comprises fresh issuance of equity shares worth Rs 250 crore and an offer-for-sale of 21,900,100 equity shares by selling shareholders, according to the draft red herring prospectus (DRHP).

The company-backed by ace investor Rakesh Jhunjhunwala, is an Indian footwear retailer targeting the economy, mid and premium segments in the footwear market. It opened its first store under the Metro brand in Mumbai in 1955, and have since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events.

As of March, 2021, the company operated 586 stores across 134 cities spread across 29 states and union territories in India. Axis Capital, Ambit, DAM Capital Advisors, Equirus Capital, ICICI Securities and Motilal Oswal Investment Advisors have been appointed as merchant bankers to advise the company on the IPO.

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Lifestyle 23-08-2021

Metro Brands issues IPO for store expansion & general corporate purposes

' Future Lifestyle Fashion' report Rs 325 crore net loss in Q1

30th August 2021, Mumbai:

Future Group-owned Future Lifestyle Fashions reported a Q1 net loss of Rs 325 crore ($44.3 million) for the quarter ended June 2021, as against a net loss of Rs 329 crore it reported in the year-ago period.

As per Fashion Network, the company’s revenue for the quarter has grown by by 232 percent to Rs 265 crore, as against Rs 80 crore it had reported in the corresponding period of the previous fiscal year.

The company has considered the impact of COVID-19 in the financial results for the quarter ended June 30, 2021. As the business recovered from mid-June, the Company believes the pandemic will not impact the recoverability of the carrying value of the assets. It continues to monitor any material changes and possible effects that may result from the present pandemic on its financial condition, liquidity and operations and working to minimize the impact of this unprecedented situation.

Future Lifestyle Fashions ended the June quarter with a store count of 333 across all formats.

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Lifestyle 30-08-2021

' Future Lifestyle Fashion' report Rs 325 crore net loss in Q1

Cult Gaia launches multi-brand store on 'Ajio Luxe platform'

26th August 2021, Mumbai:

US brand Cult Gaia has launched its maiden multi-brand luxury e-commerce store on the Ajio Luxe platform in India with a new range of clothing, accessories, and jewelry.

Cult Gaia launched on Ajio Luxe with a wide selection of statement earrings and necklaces, shoes, handbags, accessories, and clothing. The brand’s product selection begins at Rs 4,999 ($67.34) for a knotted hair scarf up to Rs 48,999 for a gown. Standout items include shoes with spherical heels or no heel at all, matching pleated sets, and box bags with chunky gold chains.

Launched in 2011, Cult Gaia is known for its sculptural handbags, especially its ‘Ark Bag’ made from fine slats of bamboo. It currently retails a wide range of footwear, swimwear, and casual clothing, the brand made its latest product addition with a new sunglasses line this year.

Ajio Luxe is multi-brand e-commerce platform for luxury fashion from Indian and international brands. Cult Gaia joins international brands including Kate Spade, Jimmy Choo, Coach, Salvatore Ferragamo, and Huge Boss, etc on the site.

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Lifestyle 26-08-2021

Aditya Birla Fashion and Retail (ABFRL)’s fashion brand ABOF ties up with Flipkart and Myntra

21st August 2021, Mumbai:

Aditya Birla Fashion and Retail (ABFRL)’s fashion brand ABOF (All About Fashion) has tied up with e-commerce platforms like Flipkart and Myntra to sell its goods through third-party sellers.

With this initiative, the company aims to expand its reach across India by utilising Flipkart and Myntra’s vast network, thereby enabling customers to access a wide range of the brand’s global trends-inspired collections.

Targeted at youth aged between 18 and 25 years, ABOF offers 600+ styles and the best in-house trendy apparel.

ABOF is a go-to online brand for the best-in-fashion shopping and trend watching, as it launches two unique collections every month.

With more than 600 fashion products and styles, ABOF offers a wide array of apparels for both men and women. The brand plans to expand its portfolio in kidswear and accessories segments.

Manish Singhai, Chief Operating Officer, ABOF says,. the collaboration will further enhance the reach for ABOF, Flipkart, and Myntra by offering the latest styles across categories for men and women at attractive prices.

flipkart-myntra-mantra - A Word To The World

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Lifestyle 21-08-2021

Indiluxe by Tata CLiQ luxury launches online pop-up store called ‘The Limited'

29th August 2021, Mumbai:

Indiluxe by Tata CLiQ luxury has launched an online thematic pop-up store called ‘The Limited' on its platform. A first-of-its-kind intellectual property dedicated to recreating the pop-up experience virtually, ‘The Limited’ is a seasonal series offering the best in fashion, home, gourmet foods, and beauty from India’s finest brands.

The first edition of this thematic pop-up is the 'Conscious Edit’, and the curated online store will bring together collections from designers and brands across fashion and home categories to help customers discover conscious consumption.

With ‘The Limited-Conscious Edit’, Indiluxe aims to inspire and celebrate conscious consumption by enabling people to find thoughtfully created and responsibly sourced products that can be integrated into their daily routines.

Through this online pop-up store, Indiluxe aims to inform and educate people about mindful choices by assisting them in discovering a range of consciously made brands, thus offering an alternative to mainstream consumption.

The online pop-up will help customers discover a range of homegrown brands and their stories. The brands participating in this pop-up include Akaaro, AKHL, Anomaly, Antar Agni, Beej, Codesustain, Countrymade, Dhaatu, Eka, Ikai Asai, Johargram, Kanelle, Khanijo, Mapcha, Mishe, Moral Science, Naushad Ali, No Nasties, QUA, Saphed, Soft Serve, Shop Melt, Shorshe, Studio Medium, Three Clothing, WeAreSui, Wicker Weaves, Yavi, Ziveli, and Zohra.

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Lifestyle 28-08-2021

Indiluxe by Tata CLiQ luxury launches online pop-up store called ‘The Limited'

Ikea plans to establish its first "city store" in India in Mumbai

26th August 2021, Mumbai:

According to a top business official, Ikea, the Swedish furnishing giant, would establish its first "city store" in India in Mumbai by the end of 2021. Ikea is also developing a city store in Mumbai, which will open in 2022.

As per sources the €15 million stores at Kamala Mills, in the high-rise Worli area, which is known for its upmarket cafes and pubs, will house a restaurant and offer personal shopping, remote planning, and home deliveries.

“Another priority city is Bengaluru. We're exploring chances for comparable city shop models on our own and alongside developers. “Delhi is a city about which we are really enthusiastic,” he added. Ikea has been focusing on smaller stores in major cities across the world, including Shanghai, Moscow, New York, and Paris, in order to get closer to customers and increase sales. Ikea said last year that it wants to establish 50 additional smaller-format stores in major cities across the world.

https://www.linkedin.com/feed/update/urn:li:activity:6836540139494260736

The retail behemoth already has a big size shop in Navi Mumbai, as well as another in Hyderabad. The city shops, which are 50,000-100,000 square feet and located on the outskirts of big cities, are significantly smaller than the large format stores, which are about 500,000 square feet and located on the outskirts of large cities. Similar possibilities are also being sought in Bengaluru and Delhi-NCR by the retailer. The Mumbai city shop will include 6,500 goods, primarily smaller furniture and accessories, distributed over three levels. There will be 2,200 goods available for takeout and the remainder will be delivered to your home.

IKEA to invest ₹6,000 crore for expansion in Maharashtra - The Hindu BusinessLine

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Lifestyle 26-08-2021

Ikea plans to establish its first "city store" in India in Mumbai

Shahi Exports, in collaboration with AMHSSC and Haldiram, supports a skill development program in India

21st August 2021, Mumbai:

Shahi Exports, India's largest clothing exporter, and the Apparel, Made-Ups & Home Furnishing Sector Skill Council (AMHSSC) recently held a skill training program for several hundred women.

Haldiram Snacks, one of India's most renowned snack and sweets companies, sponsored the effort. The skill training program was created specifically for economically disadvantaged women. For a period of three months, sewing machine operators and self-employed tailor job positions received training.

The participants were not only awarded diplomas upon completion of the training program but they were also provided positions by Shahi Exports, providing them with a source of income while also improving their confidence. “We are dedicated to empowering and equipping women with marketable skills so that they may gain improved livelihood opportunities,” said Dr. Roopak Vasishtha, CEO and DG, AMHSSC, in a statement. Our goal is to reach out to economically and educationally disadvantaged women in order to increase their participation in the skilling eco-system and assist them to find work.”

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“CSR initiatives can tremendously help to the process of women empowerment in India,” he continued, “because the route towards comprehensive empowerment of Indian women is via skilling and giving them with a job or a business so that they can assure a consistent source of revenue.” Notably, CSR initiatives have aided in the empowerment and upliftment of women in society.

The Indian government has been aggressively supporting CSR-funded skill development programs to encourage widespread skilling, reskilling, and upskilling.

Shahi Exports Pvt Ltd | LinkedIn

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Lifestyle 21-08-2021

Shahi Exports, in collaboration with AMHSSC and Haldiram, supports a skill development program in India

Mirabai Chanu to promote a new ‘period-proof tights’ campaign by Adidas

27th August 2021, Mumbai:

India’s weightlifting champion Mirabai Chanu has been named as the brand ambassador of sportswear brand Adidas for its new ‘Stay in Play’ campaign in India to promote its ‘period-proof’ tights.

Chanu launched Adidias’ new ‘TechFit Period Proof’ tights, which feature an absorbent layer to help protect against leaks for women training in sport whilst on their period. Chanu was also presented with a customized pair of weightlifting shoes at the Adidas promotional event.

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

Adidas carried out two years of product development for this new launch. The brand said it found teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage. Using these insights, the brand set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection. The collection has been launched in select Adidas stores across the country as well as online.

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Lifestyle 27-08-2021

Mirabai Chanu to promote a new ‘period-proof tights’ campaign by Adidas

IKEA to cut product prices in India for mass outreach

24th August 2021, Mumbai:

World’s largest furniture retailer IKEA plans to cut product prices in India as it looks to reach more than 200 million customers as well as transform into a more affordable platform. Per Hornell, Market and Expansion Manager, IKEA India says, the lower the prices, the more they expect to sell in the country.

IKEA will focus on efficient sourcing, and transportation solutions. It will cut prices of around four dozen products by around 20 per cent.

IKEA also plans to open its first ‘city-store’ in Mumbai’s Worli area by the end of 2021. Mumbai, Delhi-NCR and Bengaluru are among the priority markets for the furniture giant.

The city store is likely to be a sixth of its regular big-box format stores. Hornell said that city stores are a new retail concept within IKEA globally. They will be able to sell 6,500 products from such stores as compared to 9,000 at their Navi Mumbai store. All of their products will still be available online.

https://www.linkedin.com/feed/update/urn:li:activity:6835926974809075712

IKEA has large format stores in Navi Mumbai as well as in Hyderabad. These stores are roughly 500,000 sq ft in area and are located mostly in the outskirts of large cities. The city stores are smaller, and in the 50,000-100,000 sq ft range. It is also looking to open similar stores in Bengaluru and Delhi-NCR.

Cut Price Images, Stock Photos & Vectors | Shutterstock

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Lifestyle 24-08-2021

IKEA to cut product prices in India for mass outreach

Flipkart, an Indian e-commerce behemoth, has created 4,000 new positions

18th August 2021, Mumbai:

Flipkart, a Walmart-owned e-commerce behemoth, is establishing four new fulfillment and sortation centers in Bhiwandi and Nagpur, resulting in the creation of 4,000 employment in Maharashtra.

The amenities, which cover a total area of 7 lakh square feet, allow local vendors get access to the pan-India market. The firm stated in a statement that it intended to help local vendors in the state and meet the rising demand for e-commerce. The state's Industries Minister, Subhash Desai, has praised Flipkart's decision to invest in Maharashtra.

From a supply chain viewpoint, Maharashtra was designated as a major center by the firm. With the latest additions and expansions of existing facilities, Flipkart now has a total of 12 supply chain facilities in the state, spanning over 23 lakh square feet and employing over 20,000 people directly and indirectly. The new investments, according to the firm, will assist meet the state's rising e-commerce customer demand while also supporting the developing vendor ecosystem and improving the local economy. The number of vendors in the state has increased by 30% in the last year.

Amazon sort centre in Vizag

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