29th August 2021, Mumbai:

Indiluxe by Tata CLiQ luxury has launched an online thematic pop-up store called ‘The Limited' on its platform. A first-of-its-kind intellectual property dedicated to recreating the pop-up experience virtually, ‘The Limited’ is a seasonal series offering the best in fashion, home, gourmet foods, and beauty from India’s finest brands.

The first edition of this thematic pop-up is the 'Conscious Edit’, and the curated online store will bring together collections from designers and brands across fashion and home categories to help customers discover conscious consumption.

With ‘The Limited-Conscious Edit’, Indiluxe aims to inspire and celebrate conscious consumption by enabling people to find thoughtfully created and responsibly sourced products that can be integrated into their daily routines.

Through this online pop-up store, Indiluxe aims to inform and educate people about mindful choices by assisting them in discovering a range of consciously made brands, thus offering an alternative to mainstream consumption.

The online pop-up will help customers discover a range of homegrown brands and their stories. The brands participating in this pop-up include Akaaro, AKHL, Anomaly, Antar Agni, Beej, Codesustain, Countrymade, Dhaatu, Eka, Ikai Asai, Johargram, Kanelle, Khanijo, Mapcha, Mishe, Moral Science, Naushad Ali, No Nasties, QUA, Saphed, Soft Serve, Shop Melt, Shorshe, Studio Medium, Three Clothing, WeAreSui, Wicker Weaves, Yavi, Ziveli, and Zohra.

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• Flipkart, an Indian online retailer, has strengthened its supply chain network in Karnataka, creating over 14,000 jobs
• Nehha Chandra to be the new Head-Marketing for Ritu Kumar Brands

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27th August 2021, Mumbai:

India’s weightlifting champion Mirabai Chanu has been named as the brand ambassador of sportswear brand Adidas for its new ‘Stay in Play’ campaign in India to promote its ‘period-proof’ tights.

Chanu launched Adidias’ new ‘TechFit Period Proof’ tights, which feature an absorbent layer to help protect against leaks for women training in sport whilst on their period. Chanu was also presented with a customized pair of weightlifting shoes at the Adidas promotional event.

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

Adidas carried out two years of product development for this new launch. The brand said it found teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage. Using these insights, the brand set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection. The collection has been launched in select Adidas stores across the country as well as online.

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• Cult Gaia launches multi-brand store on 'Ajio Luxe platform'

24th August 2021, Mumbai:

World’s largest furniture retailer IKEA plans to cut product prices in India as it looks to reach more than 200 million customers as well as transform into a more affordable platform. Per Hornell, Market and Expansion Manager, IKEA India says, the lower the prices, the more they expect to sell in the country.

IKEA will focus on efficient sourcing, and transportation solutions. It will cut prices of around four dozen products by around 20 per cent.

IKEA also plans to open its first ‘city-store’ in Mumbai’s Worli area by the end of 2021. Mumbai, Delhi-NCR and Bengaluru are among the priority markets for the furniture giant.

The city store is likely to be a sixth of its regular big-box format stores. Hornell said that city stores are a new retail concept within IKEA globally. They will be able to sell 6,500 products from such stores as compared to 9,000 at their Navi Mumbai store. All of their products will still be available online.

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IKEA has large format stores in Navi Mumbai as well as in Hyderabad. These stores are roughly 500,000 sq ft in area and are located mostly in the outskirts of large cities. The city stores are smaller, and in the 50,000-100,000 sq ft range. It is also looking to open similar stores in Bengaluru and Delhi-NCR.

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31th August 2021, Mumbai:

Amazon India plans to sell local and tribal Indian handicrafts and has launched KarigharMela in partnership with Tribes India.

As per Fashion Network, the partnership will provide Amazon customers an access to over 1.2 lakh unique handicrafts and handloom products that include art forms like bidri, dhokra, ikkat, patachitra, and blue art pottery.

Amazon will offer the karigar sellers 100 percent selling on Amazon fee waiver for two weeks from August 30 to September 12.

AmitAgarwal, Country Head, Amazon, believes, the initiatives will empower indigenous craftspeople, weavers, and tribal artisans and help the rich legacy of Indian art and craft to thrive.

Pravir Krishna, Managing Director, TRIFED adds, the partnership has enabled the federation to take Made in India tribal products to customers across the country and the world.

Launched in New Delhi in 1999, Tribes India brand is owned by the Tribal Cooperative Marketing Development Federation of India (TRIFED) and currently has 131 retail outlets across India.

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23rd August 2021, Mumbai:

Footwear retailer Metro Brands has issued an initial public offering (IPO) with capital markets regulator SEBI to raise funds for its store expansion plans and general corporate purposes. The retailer plans to open new stores under the ‘Metro’, ‘Mochi ‘, ‘Walkway’ and ‘Crocs’ brands. The IPO comprises fresh issuance of equity shares worth Rs 250 crore and an offer-for-sale of 21,900,100 equity shares by selling shareholders, according to the draft red herring prospectus (DRHP).

The company-backed by ace investor Rakesh Jhunjhunwala, is an Indian footwear retailer targeting the economy, mid and premium segments in the footwear market. It opened its first store under the Metro brand in Mumbai in 1955, and have since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events.

As of March, 2021, the company operated 586 stores across 134 cities spread across 29 states and union territories in India. Axis Capital, Ambit, DAM Capital Advisors, Equirus Capital, ICICI Securities and Motilal Oswal Investment Advisors have been appointed as merchant bankers to advise the company on the IPO.

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30th August 2021, Mumbai:

Future Group-owned Future Lifestyle Fashions reported a Q1 net loss of Rs 325 crore ($44.3 million) for the quarter ended June 2021, as against a net loss of Rs 329 crore it reported in the year-ago period.

As per Fashion Network, the company’s revenue for the quarter has grown by by 232 percent to Rs 265 crore, as against Rs 80 crore it had reported in the corresponding period of the previous fiscal year.

The company has considered the impact of COVID-19 in the financial results for the quarter ended June 30, 2021. As the business recovered from mid-June, the Company believes the pandemic will not impact the recoverability of the carrying value of the assets. It continues to monitor any material changes and possible effects that may result from the present pandemic on its financial condition, liquidity and operations and working to minimize the impact of this unprecedented situation.

Future Lifestyle Fashions ended the June quarter with a store count of 333 across all formats.

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26th August 2021, Mumbai:

US brand Cult Gaia has launched its maiden multi-brand luxury e-commerce store on the Ajio Luxe platform in India with a new range of clothing, accessories, and jewelry.

Cult Gaia launched on Ajio Luxe with a wide selection of statement earrings and necklaces, shoes, handbags, accessories, and clothing. The brand’s product selection begins at Rs 4,999 ($67.34) for a knotted hair scarf up to Rs 48,999 for a gown. Standout items include shoes with spherical heels or no heel at all, matching pleated sets, and box bags with chunky gold chains.

Launched in 2011, Cult Gaia is known for its sculptural handbags, especially its ‘Ark Bag’ made from fine slats of bamboo. It currently retails a wide range of footwear, swimwear, and casual clothing, the brand made its latest product addition with a new sunglasses line this year.

Ajio Luxe is multi-brand e-commerce platform for luxury fashion from Indian and international brands. Cult Gaia joins international brands including Kate Spade, Jimmy Choo, Coach, Salvatore Ferragamo, and Huge Boss, etc on the site.

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TOP 5:

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21st August 2021, Mumbai:

Aditya Birla Fashion and Retail (ABFRL)’s fashion brand ABOF (All About Fashion) has tied up with e-commerce platforms like Flipkart and Myntra to sell its goods through third-party sellers.

With this initiative, the company aims to expand its reach across India by utilising Flipkart and Myntra’s vast network, thereby enabling customers to access a wide range of the brand’s global trends-inspired collections.

Targeted at youth aged between 18 and 25 years, ABOF offers 600+ styles and the best in-house trendy apparel.

ABOF is a go-to online brand for the best-in-fashion shopping and trend watching, as it launches two unique collections every month.

With more than 600 fashion products and styles, ABOF offers a wide array of apparels for both men and women. The brand plans to expand its portfolio in kidswear and accessories segments.

Manish Singhai, Chief Operating Officer, ABOF says,. the collaboration will further enhance the reach for ABOF, Flipkart, and Myntra by offering the latest styles across categories for men and women at attractive prices.

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