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Jio World Plaza

04 November 2023, Mumbai

IN BRIEF

Indian vibrant retail landscape is set for a remarkable elevation with the inauguration of Jio World Plaza, the country's largest luxury shopping mall, opened on November 1 in Mumbai. 

A swathe of land spans an impressive 750,000 square feet within the Bandra Kurla Complex.

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Global Brand in India: A Fashion Triumph

02 November 2023, Mumbai

Why India

Case Study

A Diverse Product Range

Global Brand offers a wide range of trendy and affordable clothing options, including t-shirts, jeans, and dresses, which have become extremely popular with Indian consumers. 

The brand's average order value is ₹2,000, and its impressive conversion rate exceeds 10%.

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A Multi-Channel Approach

To ensure a seamless and flexible shopping experience, Global Brand employs a multi-channel approach, leveraging its stores, online marketplaces, and partner stores to reach its customers. 

The brand has also invested significantly in marketing, spanning social media, television, and print advertising, to build a strong brand image and awareness among Indian consumers.

Challenges and Success

While Global Brand has been a remarkable success in India, it faces challenges in the competitive Indian apparel market, contending with both domestic and international brands vying for market share. 

Additionally, the brand grapples with the issue of counterfeiting, which could potentially damage its reputation and product quality.

Despite the challenges, Global Brand's journey in India is a success story. The brand has adeptly harnessed its strengths and overcome challenges to build a loyal and satisfied customer base. 

With aspirations for continued growth and expansion in India and other emerging markets, Global Brand is undoubtedly a brand to watch in the global fashion landscape.

5 key insights :

  1. Diverse and affordable
  2. Multi-channel approach
  3. Strong brand image
  4. Competitive market
  5. Growing business

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WhyIndia

Indian Terrain: AW'23 Collection

31 October 2023, Mumbai

IN BRIEF

Indian Terrain, India's leading men's fashion brand, has unveiled its highly anticipated Autumn Winter 2023 (AW'23) Collection, featuring a myriad of styles under 6 unique apparel lines.

The collection seamlessly harmonizes effortless style with comfort, while prioritizing adaptability to cater to the dynamic and multifaceted requirements of modern lifestyles.

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IndianTerrain

Navyasa By Liva: AW'23 collection

01 November 2023, Mumbai

IN BRIEF

Navyasa By Liva, a contemporary saree and women's wear brand, unveiled its AW'23 collection, The Garden of Eden, at a recent fashion week.

The collection is a mesmerizing blend of ethereal prints and chic designs that weave a vibrant and colorful story.

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NavyasaByLiva

SHEIN's Acquisition of Missguided

30 October 2023, Mumbai

IN BRIEF

Shein, a leading online retailer of fashion and lifestyle products, has acquired Missguided, a bold and innovative women's fashion brand, from the Frasers Group.

The acquisition is part of Shein's vision to offer a wide variety of products and a captivating customer experience to millions of its global user base.

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SHEIN

Archroma Celebrates 100 Years of Sulfur Dye Innovation at Castellbisbal Site

31 October 2023, Mumbai

IN BRIEF

Archroma, a global leader in specialty chemicals towards sustainable solutions, celebrated 100 years of sulfur dye innovation at its manufacturing and research hub in Castellbisbal, near Barcelona, Spain.

The company has a heritage of excellence in sulfur dye development, with breakthroughs that have shaped the industry.

Its team at Castellbisbal is poised to lead the next wave of advancements in the textile industry, with a goal to continue to enhance the effectiveness and eco-friendliness of sulfur dyes and dyeing processes.

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Archroma

Mamaearth IPO

28 October 2023, Mumbai

IN BRIEF

Starting on October 31, Honasa Consumer will launch its IPO.

Honasa Consumer is the company behind Mamaearth, a direct-to-consumer (D2C) beauty and personal care brand.

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MamaEarth

Bangladesh Denim Expo

31 October 2023, Mumbai

IN BRIEF

Bangladesh Denim Expo 2023

The 15th edition of Bangladesh Denim Expo will be held on November 8–9, 2023, at the International Convention City, Bashundhara (ICCB), Dhaka, Bangladesh.

Visitors can expect to see the latest in denim fabrics, garments, threads, machinery, finishing equipment, and accessories from over 80 exhibitors from 12 countries.

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BangladeshDenimExpo

Reliance Retail Ventures reported for Q2 FY24

28 October 2023, Mumbai

IN BRIEF

As per latest ETRetail report l

Reliance Retail Ventures reported strong performance in Q2 FY24 with gross revenue of Rs 77,148 crore, exceeding the previous quarter’s Rs 69,948 crore. Fashion and lifestyle sector led the growth, followed by grocery and consumer electronics.

Despite the festive season spilling over to the next quarter, the fashion and lifestyle segment saw a remarkable 32% growth compared to last year.

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