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Taneira's stellar OOH campaign in Gurgaon rolled out

07 February 2023, Mumbai

An innovation-led OOH campaign to promote Taneira from Titan Group's maiden all-women showroom in India, in Gurugram is executed by The Brand Sigma. The new store is placed at Ambience Mall, Gurugram (Delhi-NCR).

The brand is well known for promoting its incredible range of handloom sarees, and with the focused objective of reviving the culture/joy of wearing a ‘sari’ in the country, it boasts of inventing this unique piece of fabric.

The OOH palpable and snackable creative creates an instant connection with its "Namaste Gurugram" tagline which has spelled magic.

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Spykar's Underjeans: #LoveThatBonds campaign for Valentine's Day

11 February 2023, Mumbai

Underjeans by Spykar is trying to challenge in some sense traditional stereotypical gender roles and expectations through their stimulating "Love That Bonds" campaign.

This endeavor is essentially by encouraging women to present their male partners with intimate, stylish, and comfortable innerwear, the brand is set to promote a fun and lighthearted approach to expressing love and affection this Valentine's Day.

The fundamental idea of using bonded underwear is a pretty clever & imaginative idea to underline the theme of the relationship between the couple being strong and close.

By demonstrating a role reversal in the video, the brand is clearly looking @ breaking down barriers and questioning conventional obvious norms surrounding the art of gift-giving on coming to Valentine's Day.

On the whole, the "Love That Bonds" publicity campaign is a curative creative, enjoyable, playful exercise to celebrate the D-Day of love.

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Union Budget 2023-24: Spykar Lifestyle view

02 February 2023, Mumbai

About Spykar

This homegrown denim wear brand has carved out a special place for itself in the country and is giving tough competition to international brands. Spykar has a very unique place in India. It is probably the only brand that offers denim as fashion while other brands project themselves as classic denim.

Sanjay Vakharia, CEO of Spykar Lifestyle shares his insights on “The Union Budget 2023-24, his statement expresses a positive view on the recent budget proposal, welcoming the focus on growth, economic progress, modernization, and sustainability.

He is of the firm belief that the rise in spending on capital expenditures will drive sustainable growth, the government's efforts to improve cotton productivity will stabilize cotton prices, and the decrease in personal income tax broadly will spur disposable income and fuel consumer spending. Despite the present muted demand due to inflationary trends/economic pressures, Sanjay Vakharia maintains that this budget will help address these challenges.

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LC Waikiki: Kicks off Mirchi Jam Season 1

03 February 2023, Mumbai

Apparel Group’s leading fashion retail brands LC WAIKIKI and Mirchi 1024 hosted a 10-week talent competition for aspiring musicians from 8 universities in the UAE.

The finalists were selected through listener voting. The finale was held at The Junction, Al Serkal, with over 200 students and supporters in attendance. 10 candidates performed for the ultimate prize of an all-expense paid trip to Turkey sponsored by LC Waikiki.

The competition was judged by well-known individuals.

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