24 November 2022, Mumbai:

Only is bringing a Smurfs collection to India. The Smurfs is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. With quirky prints, street-style pieces and sporty silhouettes, the collection includes T-shirts and coordinating sets. The iconic blue character is in India to bring back some nostalgia and connect with the MZ generation.

This association with Only is expected to further strengthen Smurfs as a fashion brand in the Indian market. Only has always been at the forefront of bringing forth fashion-forward and limited-edition collaborations that have resonated with young consumers.

As a brand, Only has always believed in experimenting with something new and fun and is excited to launch the new Smurfs collection that is themed around nostalgia and self-expression. With a unique couch-to-coast concept, the off-duty collection is expected to strike a chord and evoke a feeling of joy among the style-conscious millennial and Gen Z audience. Together, Only and Smurfs have identified distinct prints that pair with both brands’ ethos, resulting in a collection that can be dressed up or down.

Only launched in India in the year 2010 and has fast become the fashion choice for millennials across the country.

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 01 December 2022, Mumbai

Reliance Brands may set up Prabal Gurung stores at its Jio World malls. Prabal Gurung, a premium lifestyle label, is an American fashion designer who has dressed celebrities such as Michelle Obama, Sarah Jessica Parker and Anne Hathaway.

He launched his line in 2009 known for its formal evening wear, structured pieces, vibrant color palettes, and clothes accentuating the waist. Prabal Gurung was born in Singapore to Nepalese parents and studied fashion design at the National Institute of Fashion Technology in New Delhi. He has championed inclusivity in the fashion world by featuring models of diverse backgrounds and partnering with a plus-size retailer.

Gurung has highlighted Nepal in his collections, including incorporating the embroidery of Nepalese artisans, and his success is a source of pride in his home country.

Reliance Brands already has a 40 per cent stake in designer Manish Malhotra's label in addition to a majority stake in couture brand Abu Jani Sandeep Khosla. It also has strategic partnerships with other Indian designers and is partnering with fashion labels across ethnic wear, western wear, and wedding lines.

The move to partner with couture designers is part of the larger plan to stay ahead of rivals in the luxury segment and tap into global markets.

These partnerships are being built to also feed aspirational demand from affluent Tier II markets.

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28 November 2022, Mumbai:

Global brands are doing brisk business in India. They are seeing a reversal of the year-ago performance when Covid-induced restrictions on mobility and business operations caused sales to dwindle.

In fiscal year 2022, a half-dozen global apparel and lifestyle brands expanded about 30 per cent to 70 per cent. Swedish fashion retailer H&M’s sales increased 49 per cent while Zara's topline increased 61 per cent. Japanese retailer Uniqlo saw a 64 per cent increase in sales, while American denim manufacturer Levi Strauss saw a 58 per cent increase.The revenue growth comes as most of these retailers face increased competition from both local and global rivals in an increasingly crowded market where web-commerce firms continue to offer heavy discounts.

The penchant of young Indian consumers for e-commerce is extremely high and acceptance of the online mode of shopping continues to accelerate even after normal business operations resume.Even multinational corporations have increased their online focus, and for some web-based orders account for more than a third of their total revenue.India, the world's second most populous country, is an appealing market for aspirational apparel brands as rising disposable income broadens the consuming base of the pyramid. Global brand performance is also in line with the overall trend in the home-grown apparel and lifestyle segment.

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24 November 2022, Mumbai:

Sonakshi Sinha, Huma Qureshi and Srinidhi Shetty are brand ambassadors for Fable Street.

The brand designs clothes keeping Indian body sizes and shapes in mind. Since the three women have varied body shapes and sizes, but are comfortable in their own skin, the brand felt they were appropriate choices.

Fable Street founded in 2016 began its journey with a very clear philosophy of designing clothes that flatter women of all shapes and sizes, making them more confident about their appearance, and with a clear belief that one size cannot justify the diversity of Indian body sizes. And just as one size cannot justify the diversity of Indian body sizes, one brand ambassador couldn't do justice to the brand philosophy.

This is a direct to consumer company which runs western wear brands and has now expanded its focus to curating lifestyle brands as well. New Delhi, Mumbai and Bangalore contribute about 55 per cent to the company’s sales and the rest comes from Tier II cities. Now Fable Street will look to acquire an ethnic brand and one that is in the athleisure space.To drive home the importance of fits in women's clothing, the brand has also onboarded multiple online content creators.

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26 November 2022, Mumbai:

Turtle has opened a store in Hyderabad. This is the apparel retailer’s 150th store in India though its first in Hyderabad.

A leader in the evolving Indian men’s wear fashion market, Turtle is answering the call for an audience demanding better branded experiences in their search for a stronger sense of self-identity in terms of style. With over 3000 touch points across the country, and a rich heritage of almost 30 years, the collection includes a range of formal and casual shirts, trousers, denims, T-shirts, athleisure, winter, ceremonial collection and accessories.Turtle is committed to shaping a culturally reflective, thoroughly modern brand that is relevant and instinctively stylish. The continued commitment is to keep fresh, to fashion a style that reflects the aspirations of youthful Indian men.

Turtle opened in 1993. From a company primarily into men’s readymade shirts, to a leading brand in menswear fashion, Turtle has come a long way. What started with a production capacity of just 20 shirts a day today has an exhaustive in-house retail unit. The target consumer is males over 21. The plan is to have a strong presence in the east of India. The vision is to provide the best in fashion and quality at affordable rates

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23 November 2022, Mumbai:

Rupa plans to open 16 exclusive brand outlets in the next four months. The innerwear and casual wear brand currently has 24 exclusive outlets and it is looking to strengthen its focus on modern trade channels even as it looks to grow turnover.

Modern trade outlets contribute 10 percent to the company’s total topline and have been clocking double-digit growth. Rupa’s expansion strategy continues in the quest to strengthen its retail footprint nationwide. The plan now is to open stores in high-footfall areas.

Rupa’s revenue from operations for the quarter ending September 30, 2022, was down by nearly 22 percent. The earnings before interest, taxes, depreciation, and amortization (EBITDA) margin stood at 10 percent as compared to 19 percent over the same period last year.

Rupa attributes the decline in EBITDA margin to volatile raw material prices that have impacted the gross margin as well as significant increases in marketing expenses.

The contribution to sales from its high-margin products, such as thermal and athleisure, has been much lower compared to last year. The company believes that as yarn prices look stabilized now demand will also pick up. So the recovery in the third quarter depends on the winter, which is more of a thermal season.

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30 November 2022, Mumbai

Indian Terrain has launched winter gilets and jackets for men. These include heavy winter and moisture-proof parkas, hybrid four-in-one reversible jackets, packable jackets, and color-blocked windcheaters.

The winter collection includes a variety of ensembles for the new-age urban male. The collection features a broad range of casual outdoor wear, formal, and trendy pieces in both menswear and boys’ wear.

There are over 250 pieces for men and over 150 pieces for boys. The collection has been created with light weight, usefulness, packability, and portability as its main focus points, keeping in mind the practicalities that come with winter attire, such as bulkiness and heavyweight while curating garments that are trendy and in demand.

Shackets (a hybrid of shirt and jacket), gillets, hoodies, height-adjustable chinos, and sweatshirts are among the standout pieces to combat the weather with style. T-shirts, shirts, jackets, a brand-new six-way styleable jacket, and Fair Trade-sourced polos make the perfect boys’ wear assortment in the season’s line-up.

Indian Terrain, a leading men’s high-street fashion brand, was one of the first brands to tap the semi-formal category.

The trend took over thanks to the IT boom and office wear started to change. Indian Terrain has now become a workwear brand. Based in Chennai, Indian Terrain was founded with the aim of providing men in India with premium smart casual clothing.

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22 November 2022, Mumbai:

Tata Cliq Luxury will hold a Black Friday sale from November 23 to 28, 2022.

The luxury fashion and lifestyle retailer will offer sizeable discounts on a wide range of Indian and international luxury brands.Product categories which will feature in the sale include accessories, apparel, fragrances, footwear, handbags, home, jewellery, kids, and watches, among others. Consumers will be offered a selection of brands across categories that have been mindfully curated.

The Black Friday sale is one of Tata Cliq Luxury’s flagship events and with never-before-seen offers on premium and luxury brands across categories consumers are encouraged to celebrate their journey and growth this year by shopping for thoughtful gifts for themselves from their favourite brands. From luxury packaging and delivery services to personalised privilege programs, Tata Cliq Luxury is constantly working towards offering an elevated online luxury shopping experience.

This year, the company has witnessed tremendous growth and has expanded its portfolio further with the introduction of several new brands and categories. Tata Cliqhad a very good festive season and believes that the uptake in shopping will continue with the wedding, Christmas, and new year. Tata Cliqoperates on an omni-channel business model in which it aggregates various brands and the seller dispatches the product.

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