27 October 2022, Mumbai:

Kazo has opened a store in New Delhi. The store houses the brand’s range of western-style casual and party wear. With garments arranged by colour, the store caters to millennial and Gen Z shoppers with its vibrant, youthful designs.

The women’s wear brand currently counts over 180 points of sale across India with a mix of exclusive brand outlets and shop-in-shops. The brand also retails online on a range of multi-brand platforms including Myntra, Tata Cliq, and Ajio.

Kazo launched in 2007 is a premium high-street western wear brand offering the latest fashion for dressed-up occasions at an affordable price for the new Indian woman. The brand is a home for the latest chic contemporary fashion which represents a mindset and an attitude and not an age.

This clothing and accessories brand’s style is personal and its aim is to ensure that consumers are stylish and on-point. The brand ensures it has the fashion quotient sorted and is up to date always.

Everything in the collection is curated for the diverse youth of 2022- trendy, versatile, and go-to stylized comfort wear. It’s not a fade-out fashion. The brand is planning to expand its presence in east, west, and central India with a few stores coming up in the Punjab region as well in the future.

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20 October 2022, Mumbai:

US Polo Assn has expanded its retail presence with the addition of a new store in Lucknow. With this store launch, Lucknow is now hosting to seven exclusive US Polo Assn stores.

The new store houses the latest autumn/winter collection along with the brand’s other collections and carries the entire range of sportswear, denim, children’s wear, footwear, and innerwear.

US Polo Assn celebrates the tradition and lifestyle of polo by capturing the authenticity, camaraderie, passion, and competitiveness of the sport. US Polo Assn brand products are officially sanctioned by the United States Polo Association, the governing body for the sport of polo in the United States.

US Polo Assn is focusing on key growth regions such as India to fuel its growth and aiming to further expand its retail network across India by opening stores in metros, first and second-tier cities, and beyond. The brand offers premium, relaxed casualwear.

The products are sold through its licensing program in over 135 countries at independent retail stores, department stores and US Polo Assn brand stores.US Polo Assnis retailed in India by Arvind Fashions. US Polo Assn offers apparel for men, women, and children as well as accessories and footwear.

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15 October 2022, Mumbai:

Monte Carlo’s revenue rose five per cent in the second quarter compared to the second quarter of last year.

Sales were good on the back of a strong brand equity among consumers, the latest fashion products and superior quality aided by solid end-of-season sales and an encouraging festive season across India. During the quarter,

Ludhiana-based apparel brand strengthened its retail presence in India with the opening of 13 new EBOs. Now the company has a total of 335 EBOs.

The company also has a strong order booking for the next summer season via the recently held order booking exhibition. The winter season has started early this year in some parts of India which will have a positive impact on the company’s growth and volume for the quarters coming ahead, for which the management of the company is confident.

Monte Carlo operates in segments such as woolens, cotton, cotton blended, knitted, and woven apparel. Monte Carlo’s revenue grew 130 percent in the April-June quarter this fiscal, helped by volume growth and price increase.

During the quarter, the company saw strong demand across segments. The growth in sales was contributed by both volume growth and calibrated price increase on the back of a steep rise in cotton prices.

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25 October 2022, Mumbai:

Kriti Sanon is the brand ambassador for Rangriti. With this association, the ethnic wear brand aims to strengthen its customer base and bank on the actor’s popularity to fuel its growth in the coming the months.

Rangriti offers kurtis, anarkalis, dupattas, salwars, chanderi skirts, shararas, slim pants, churidars, bandhanis and palazzos, among many others.

Rangriti, launched in 2015, aims at bringing freshness, variety and style to every woman’s closet. Rangriti a part of Biba Apparels has over 100 exclusive brand outlets across India. Ot provides high-end fashion at very attractive prices. It also sells through multi-brand outlets and online through its website, e-commerce platforms Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal, among others.

In recent times, with India’s online retail boom, changing lifestyles and rapid urbanisation, the ethnic market has seen tremendous growth. Much of the market is unorganized. The increased demand for ethnic wear is not only attributed to festivals and special occasions but also the increased demand of fusion wear. The women’s ethnic wear category is expected to remain the fastest growing category in the next five to ten years. The trend will be more towards fashion consciousness and there will be a greater demand for high quality, fashionable and affordable fashion.

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14 October 2022, Mumbai:

Menswear brand Selected Homme has launched a campaign with brand ambassador Saif Ali Khan. The campaign opens with a voice-over by Saif Ali Khan, who elucidates what fashion means to him.

The camerawork follows Saif through a setup of big pillars, clean walls, straight lines, off- centered angles, captured through various angles, thus transporting the viewer into Saif’s surreal world of sartorialism. A visual depiction of Saif’s style journey, the film captures how he embraces his authentic self, being comfortable, suave, and elegant in his skin.

Saif Ali Khan has been associated with Selected Homme since 2019. The brand sees the actor as an extension of itself – sharp, understated, and striking. The European men’s wear brand plans to expand to multiple markets across India. The brand is committed to making every collection as sustainable as possible.

Selected Homme is all about premium fabrics and classic styling with a strong focus on quality. The brand offers a subtle and interesting addition to the premium men’s wear segment with its impeccable tailoring.

The collection complements the modern lifestyle and seamlessly adapts to the fashion preferences of men. Selected Homme, owned by Bestseller, the Danish clothing company, is present in 15 countries through more than 2500 wholesalers worldwide.

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25 October 2022, Mumbai:

Arrow is opening a store in Chennai. The 1700 sqft store is decorated with elegant fixtures, the brand’s signature gold vector logo, and a trendy, bright aesthetic. Like all other Arrow stores, the new store will reflect the brand’s modern global retail identity which emphasizes its rich American heritage, contemporary style, and New York point of view.

Just in time for the festive season, the new store will showcase Arrow’s stylish new autumn/winter ’22 line which includes an impressive range of jacquard shirts, rich bundhis, and a curated line of premium suits including tuxedos, high jacquard waistcoats, and solid suits.

Arrow’s signature innovations like auto-press shirts, auto-flex trousers, engineered polos, sports lux shirts, and dress chinos will also be offered at the store.

Arrow was launched in India in 1993 and currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India. With the addition of this store, Chennai now hosts five exclusive Arrow stores.

As part of a strategic growth plan, the brand has been steadily expanding its retail presence in India over the last few years, not just with standalone stores, but also within various multi-brand outlets and department stores.

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14 October 2022, Mumbai:

Madame is looking at a surge in sales during the upcoming festive season. Over the last year; Madame has opened more than 20 stores in Tier II cities. To cater to the rising fashion consciousness in smaller cities like Guwahati, the fashion brand has introduced a new range that will be delivered through a dedicated distribution channel in the eastern region.

Madame has activated plans to invigorate customer demand with a range of discounts and innovative offers across categories while simultaneously strengthening the backend with increased inventory and efficient logistics.

Madame’s apparel is available through multiple channels –through the brand’s digital portal and other popular e-commerce websites like Myntra and Amazon. In the brick-and-mortar space, Madame is available at over 150 storefronts and another 700 retail touchpoints across the country.

Madame was created in 1993 to meet the fashion needs of progressive and modern Indian women. It has a strong client base and provides high-quality, reasonably priced clothing for Indian customers.

The brand philosophy is to inspire young women to express their individuality and spirit through accessible fashion. At Madame, personal expression through fashion is not just about clothing, but about giving confidence to young women in India. In keeping with this vision, Madame’s fashion keeps up with the latest trends and is also easy on the pocket.

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21 October 2022, Mumbai:

Aachho has opened a retail outlet in New Delhi. The store has two floors and is spread across an area of 1000 sq ft.

This ethnic wear brand for women was launched in 2018 in the online ethnic fashion space and with this launch is eyeing a larger market share in offline retail. The brand is growing at 20 per cent a year and the collection includes ethnic apparel, footwear, jewellery, and accessories.

The brand captures the rich diversity of Rajasthan in the form of traditional colours and the technique of hand-block printing. In terms of prints and colours, everything is subtle and stands out. The combinations are suited for an everyday look as well as a brunch look.

There are plenty of options when it comes to the style of a particular set. There are straight kurtas and anarkalis with Gota-Patti detailing and hand-painted lehengas. Dresses are made out of cotton, maxi in length with hand-block print all over. The home decor section has bedsheets and cushion covers.

Consumers have turned to ethnic wear in a big way. They are upgrading their wardrobes for the festivities and the wedding season. So the demand for ethnic and occasion wear has picked up at Indian malls and retailers.

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