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Clovia: Launches Gurugram offline store

19 October 2022, Mumbai:

Clovia is a lingerie brand that manufactures and sells fashion lingerie and shapewear launches its brick-and-mortar maiden exclusive brand outlet (EBO) in Gurugram, Delhi NCR with an area of 757 sq ft designed to offer an experiential omnichannel shopping experience for the customer delight.

BACKGROUND TO BRAND

To capture the huge market opportunity offered by the innerwear segment, Reliance Retail made its third acquisition in the women’s innerwear space in March this year. The company acquired an 89 percent stake in online lingerie retailer Clovia, almost two years after it acquired stakes in Zivame and Amante.

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Clovia

The color of the year-Very Peri

17 October 2022, Mumbai:

Very Peri is bright, out there, and makes the wearer look vivacious instantly. While the fashion world is forecasting ‘Digital Lavender’ to be the IT color for 2023; "Very Peri" is still going strong in its last few months of 2022.

The Pantone color of 2022, this vibrant hue of blue ruled the collections all through the year. Very Peri is complete in itself. The color emits a lot of energy & excitement which is infectious but at the same time is a very tricky color to style.

Monotone styling: Choose this cute BoStreet Dress and style it with stilettos or flats and a mini bag; all in Very Peri. Make sure to use minimal studded jewelry and a sleek hairstyle.

Casual Styling: Pick a casual top or this trendy BoStreet bodysuit in “Very peri” and pair it with light blue ripped denim.

The Very Peri trend has been a hit all through 2022 and will enjoy its transition to the new color next season too.

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Van Heusen: Presents “Move Labs Collection”

17 October 2022, Mumbai:

Van Heusen’s Move Labs Collection offers a wide range of shirts, trousers, suits, and blazers for modern-day men who value functionality along with fashion.

Van Heusen presents the “Move Labs Collection” with International Parkour Artist Chase Armitage.

Mr. Abhay Bahugune, COO, of Van Heusen, Aditya Birla Fashion and Retail, said, “We are delighted that the “Move Labs Campaign” has been the most successful campaign to date. With a fast-paced lifestyle, the demand for comfortable clothing is growing.

Ms. Mithila Saraf, Business Head, Famous Innovations, said, “This Van Heusen campaign builds on the promise of freedom of movement established in our first Move Labs parkour film, shot in London. Our goal with these campaigns is to establish a new narrative in the stoic and serious category of men’s formals.

The products are available across Van Heusen’s 400 exclusive stores in 170+ towns and on the Van Heusen website.

The collection’s ultra-stretchable fabric is lightweight, wrinkle-free, and allows ease of movement, Targeted at young professionals, the Move Labs Collection is superbly stylish. 

 

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VanHeusen

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