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Only launches new athleisure range 'Only Pay'

17 August 2022, Mumbai:

Leading European fashion brand for young women –Only has forayed into athleisure clothing with the launch of a new category called 'Only Pay'.

Pegged as a one-stop shop for all things comfort and fashion, the brand offers an exciting amalgamation of pieces that span sportswear and casualwear. The latest Collection comprises Of Trendy Tops, Dresses, Jeans & More.

With a strong combination of training and leisure, Only Play offers supreme functionality, great quality, and feminine details that are combined in a powerful mix of the latest fashion and sportswear trends.

Technical specifications of the collection include benefits like removable and non-removable padding for necessary support, racerback styles to provide stability, adjustable straps and hook closures, functional pockets, and windproof and breathable technology.

Designed to bring forth endless combinations to style any training, the range includes tops, tights, shorts, training bras, jackets, tank tops, and yoga mats.

The collection aims to revive a thrill in everyday activities with a variety of whimsical and fun garments in flamboyant colours and comfortable silhouettes.

The collection also comes in a variety of expressive styles and modern prints that are sure to brighten up one's day and elevate the everyday style quotient.

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Only launches new athleisure range 'Only Pay'

Yashram Lifestyle Brands: Aspires to solve real life vulnerabilities

09 August 2022, Mumbai:

Deepa started Yashram in 2007 with a group of 10+ team members with an aim to change and improve the quality of life for girls. Inspired by women across the country, her ideas endeavor to create a more comfortable world for them at their most vulnerable stages in life.

What started as a dream today is a proud Made-in-India MSME that today has an ARR of INR 7.4 crores with an in-house manufacturing capability of 50000 pieces per month and rolls out over 10000 orders a month through offline retail outlets and popular online marketplaces.

ALSO READ Nucleus PR to handle Yashram Lifestyle Brands

 

RELATED NEWS . Aditya Birla Fashion and Retail Limited (ABFRL) confronts Contempt of Court for alleged 'patent infringement'

The Yashram house of brands includes Morph Maternity, Adira, & Pristine Life.

Deepa Kumar is leading her team from one business milestone to the next, she also heads the product development and innovation at the company. Her widely popular invention – “Period Panty” has found loyal patrons across the country.

She holds the patent for the "Sanitary Undergarment” invention​from the United States Patent Office in March 2015 and an Indian Patent for the same product in February 2019.

Yashram Lifestyle Brands Pvt Ltd is a retail Apparel and Fashion brand that aspires to solve real-life vulnerabilities faced by people. Their utility wear brands and innovations stem from a desire to make a difference in the lives of customers in a meaningful manner.

A complete made-in-India Yashram lifestyle brands Pvt. ltd. bengaluru Karnataka is now expanding to international shores after firmly establishing footprints in the home market.

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Aastey: Partners with Climes

09 August 2022, Mumbai:

aastey partners with Climes to build a sustainable future together The brands aim to merge similar visions of making a tangible impact on the planet.

aastey activewear, India's first sustainable & size-inclusive activewear brand for women, is pleased to announce a partnership with Climes. This climatetech company provides carbon neutralisation as a service for consumer brands.

ALSO READ  Aastey launches new product range

 

RELATED NEWS . Aastey to expand product categories, R&D operations

This partnership will allow the aastey tribe to utilise Climes’ accessible and user-friendly solutions to make a tangible impact on the planet. The brand enables carbon mitigation through “climate-action in a single click” at checkout.

Speaking on the partnership, Jeevika Tyagi, Co-Founder, and CEO of aastey, said, “We are a sustainable brand continuously striving to build a more transparent ecosystem. We want our tribe to measure the positive impact they can create by making a better choice. This partnership brings us closer to our goal of building a more active aastey tribe, here to live aastey. Sustainability and Reducing Carbon footprint have always been two of our 4 brand values, and this helps us activate our values further.

Anirudh Gupta, Co-Founder of Climes, said, "aastey has been a trailblazer in the sustainable fashion space. Now they're taking it a step further by partnering with Climes and offering carbon neutrality as an option for their customers.

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Rohit Sharma: To introduce apparel collection

09 August 2022, Mumbai:

Sharma has teamed up with German sportswear giant Adidas for the initiative.

It follows the trend of a bunch of other former and current players of the national cricket, such as Rohit Sharma who is identified as one full of dynamism and passion for anything he does.

ALSO READ Rohit Sharma has been named as Tagg's brand ambassador

RELATED NEWS .  Adidas ropes in footballer Sandesh Jhingan as brand ambassador

The decision comes close heels to Sharma taking on the burden & responsibilities of the Indian cricket captaincy.

According to cricbuzz report," Rohit is among the all-time top run-scorers in the IPL, only behind Suresh Raina and Virat Kohli. He is the most successful IPL captain, along with MS Dhoni".

(Indian Retailer report)

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