28 September 2022, Mumbai:

ReshaMandi has introduced a trend forecast report which focuses on the Indian fashion business and provides critical insights into the trends expected to prevail this festive season and winter.

According to the forecast, biophilic hues and themes have gained prominence. The season will be characterised by opulent and positive tones that provide a sense of hope and luxury for trying circumstances. Colors would include classic blue, crystal teal, green jacket, love potion, rubocondo, orchid, jaffa orange, calendula, bright chartreuse, and star white.

Traditional saris such as those woven in the Kanjeevaram, Banarasi, Tant, Pochampally, and Kota styles are likely to be more in demand. Small border/borderless, micro motifs, digital traditions, updated zari, scalloped/lace edges, and translucency are expected to be more popular. Motifs are dots, stripes, and checks, painterly florals, fine vines, cluster florals, birds and animals, mix and match.

Fabrics that are anticipated to rule the holiday season are soft silk, cotton/ cotton silk, organza/tissue, chiffon/georgette, and banarasi silk. As India enters the festival season, there is a renewed optimism and vibrancy in the air, which directly correlates to feel-good and opulent attire.

ReshaMandi, India’s largest farm-to-fashion digital ecosystem for natural fibers, is steadily building the framework for eco-friendly apparel, fabrics, and home furnishing.

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27 September 2022, Mumbai:

Actress Kriti Sanon is the brand ambassador for Rangriti. Rangriti is a fashion brand for the young and contemporary woman who likes to add a twist to her regular Indian wear.The new collection offers everyday wear, party wear, festive wear and a range of accessories and bottom wear. With a wide range of elegant kurtis, dresses, suit sets, indie tops, slim pants, and palazzos in pleasing prints, colors and patterns, the brand aims at bringing freshness, variety and style to every woman’s closet.

Rangriti, launched in 2015, has 94 stores. The company is planning to launch more exclusive stores of Rangriti in the coming years. So far, it has strengthened itself especially in north India. There are 500 districts in India, and the aim is to have Rangriti in each district. Rangriti was conceptualised as a brand to target the unbranded segment. Fashion jewelry has been launched at Rangriti stores across India to diversify the brand’s product categories.

In recent times, with India’s online retail boom, changing lifestyles and rapid urbanisation, the ethnic market has seen tremendous growth. The increased demand for ethnic wear is not only attributed to festivals and special occasions but also the increased demand of fusion wear. The women’s ethnic wear category is expected to remain the fastest growing category in the next five to ten years.

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26 September 2022, Mumbai:

Innerwear major Lux has drawn up plans to increase the turnover of its flagship brand Lux Cozi from Rs 700 crores to Rs 1,000 crores by the fiscal year 2025.

As part of this plan, the company will beef up its presence in regional markets and engage regional celebrities as ambassadors of the brand. To begin with, Saurav Ganguly, the former captain of the Indian cricket team, will be the brand ambassador for Lux Cozi, this would help the brand connect with potential customers in an effective way.

The next target is the southern markets of the country and the plan is to penetrate this market through regional brand ambassadors.

The Rs 2,300 crore company will in a few months enter the boys’ segment with innerwear as this is mostly an untapped market.

The company’s business through e-commerce platforms like Amazon, Flipkart, and Myntra has gone up substantially, from Rs 8 crores in fiscal 2020 to Rs 50 in fiscal 2022. The company is growing at an annual rate of 12 percent and is hopeful of maintaining this growth for the next five years.

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27 September 2022, Mumbai:

Arrow has opened a store in Bangalore. The store is spread across an area of 1700 sqft and will house the brand’s latest autumn/winter ’22 line which includes auto-press shirts, auto-flex trousers, engineered polos, sports lux shirts, dress chinos, suits, and blazers. The store has a wide and varied collection to cater to all kinds of menswear occasions.

This men’s wear brand from the house of Arvind Fashions has been increasing its footprint across cities post the pandemic with standalone stores and partnerships with multi-brand outlets and department stores, among others.

Arrow currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India. Arrow, based in the US, is better known for its formal menswear collection for office-goers. Offerings under the Arrow brand include a broad assortment of apparel, including dress shirts, neckwear, sportswear, and accessories. There are two collections a year, spring/summer and fall/winter. The target consumer is 24 to 40. It’s known for the first detachable shirt collar, the smart shirt, anti-UV shirt, four in one shirt and stitchless shirt. Arrow commands extraordinary brand recognition for fashionable yet functional apparel. The Arrow line consists of feel-good fabrics and comfortable styling.

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26 September 2022, Mumbai:

Soumali Chakraborty is the marketing head of Arrow. She will lead Arrow’s strategic marketing and communications efforts to drive business growth. As part of the leadership team, she will be responsible for devising and executing Arrow’s marketing strategy.

Soumali has had a decade of experience in the textile and apparel industry. She joins Arrow after a stint at Soch Apparels, where she led PR, communications, social media, and influencer marketing efforts. She has previously held managerial roles at AbbVie, Arvind, and Mirah Hospitality.

She is a seasoned professional with a deep understanding of business dynamics and a strong balance of analytical and creative skills. She is a postgraduate in brand communications and digital marketing with a specialization in content marketing and marketing analytics. Soumali also has an MBA in marketing.

Arrow, a premium professional shirt wear brand, is a part of Arvind Fashions. Launched in India in 1993, the brand currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across the country.

It also sells on leading e-commerce platforms in India. Arrow, based in the US, is better known for its formal menswear collection for office-goers. Offerings under the Arrow brand include a broad assortment of apparel, including dress shirts, neckwear, sportswear, and accessories.

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28 September 2022, Mumbai:

Apparel and footwear companies across the country are bullish on festival season sales this year after two years of the pandemic.

On the back of positive consumer sentiment, most companies are hoping to garner double-digit sales growth during the season. There is a positive sentiment in the fashion industry across both offline and online channels.

The industry expects to see strong growth over the last year. This festival season’s initial indications are that there is positive consumer sentiment and they do want to spend. While malls and stores are witnessing strong footfalls, online sales across e-commerce platforms are eliciting good responses from consumers.

Since this festive season will be celebrated with full fervour and freedom after a gap of two years, consumers are expected to indulge in celebrations, and spending through sustained inflation can have an impact on sentiment.

Some consumers may seek value for money options and the impact of inflationary pressures could be visible more in the entry-level segment than in the mid to premium segments.

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26 September 2022, Mumbai:

Fable Street Lifestyle has raised a Pre-Series B round of Rs 50 crores.

Having built a capital-efficient business the plan is to use this money to scale the supply chain technology, build a team and enter offline retail as well. This is the company’s third raise since its inception in 2016. In 2019, it had raised Rs20crores in a Pre-Series A round. Prior to that, it had raised aroundRs3 crores from friends and family.

This is a direct-to-consumer company that runs western wear brands FS Life, FableStreet, Marigold, and Mikoto. The company has now expanded its focus to curating lifestyle brands as well. It houses brands such as Marigold, a modern Indian wear brand, and Mikoto, a sterling silver jewelry brand.

This funding will be used to scale all its brands and start or acquire new brands in strategically identified white spaces. Founded in 2016, the company began as a premium workwear brand. Delhi, Mumbai, and Bangalore contribute about 55 percent to the company’s sales and the rest comes from TierII cities. Now Fable Street Lifestyle will look to acquire an ethnic brand and one that is in the athleisure space.

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26 September 2022, Mumbai:

Papa Don’t Preach is promoting the idea of size inclusivity. The brand will replace its clothing size labels with rainbow labels. The idea is to remove the concept of sizing. Rainbow labels means clothes will be constructed to fit a person and not the other way around.

Papa Don’t Preach has already begun to add the names of the artisans who make specific items of clothing for the brand onto garments’ labels to honour its karigars. Papa Don’t Preach has been vocal about eliminating the fat tax, which refers to how many brands charge more for larger sizes, citing increased production costs due to using more fabric and trims.

The brand’s new system assigns different colours to the rainbow labels, which do not denote size but are used for logistics. Personal shoppers in the brand’s flagship stores will also be on hand to guide shoppers to find clothing that fits them.

Based in Mumbai, Papa Don’t Preach brings to the world unapologetic rebellion with a sense of humour. It has risen to prominence chasing a vision to infuse innovation and consciousness into everything it creates. This has materialized in an ever-expanding repertoire of luxury, RTW and bridal couture alongside an award-winning line of accessories.

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