All Stories

Van Heusen: Presents “Move Labs Collection”

17 October 2022, Mumbai:

Van Heusen’s Move Labs Collection offers a wide range of shirts, trousers, suits, and blazers for modern-day men who value functionality along with fashion.

Van Heusen presents the “Move Labs Collection” with International Parkour Artist Chase Armitage.

Mr. Abhay Bahugune, COO, of Van Heusen, Aditya Birla Fashion and Retail, said, “We are delighted that the “Move Labs Campaign” has been the most successful campaign to date. With a fast-paced lifestyle, the demand for comfortable clothing is growing.

Ms. Mithila Saraf, Business Head, Famous Innovations, said, “This Van Heusen campaign builds on the promise of freedom of movement established in our first Move Labs parkour film, shot in London. Our goal with these campaigns is to establish a new narrative in the stoic and serious category of men’s formals.

The products are available across Van Heusen’s 400 exclusive stores in 170+ towns and on the Van Heusen website.

The collection’s ultra-stretchable fabric is lightweight, wrinkle-free, and allows ease of movement, Targeted at young professionals, the Move Labs Collection is superbly stylish. 

 

Latest Textile News

VanHeusen

TASVA: Ranbir Kapoor & Ananya Panday, BM present Ek Naya Nazariya

14 October 2022, Mumbai:

TASVA announced the launch of ‘Ek Naya Nazariya’, its first ever multi-media platform campaign film with brand ambassadors Ranbir Kapoor and Ananya Panday.

On the release of the campaign film, Mr. Tarun Tahiliani, Chief Design Officer, TASVA said, “Ranbir Kapoor and Ananya Panday perfectly capture the vision of TASVA in Ek Naya Nazariya.

Commenting on the brand’s first TVC, Mr. Sandeep Pal, CEO, TASVA added, “Our first campaign film has been perfectly timed to capture the festive fervour across the country.

TASVA aims to rethink the Indian celebratory experience for the male consumer. Set in a wedding home, Ek Naya Nazariya is a conversation between Ranbir Kapoor and Ananya Panday as she is experiencing the usual wedding jitters.

“I am excited to join the TASVA tribe! It’s amazing how the brand is making Indian celebrations and occasions so much more stylish, modern and fresh, which is what my personal style is as well. The campaign Ek Naya Nazariya captures present-day India and its celebrations perfectly”, said Ranbir Kapoor.

“It gives me immense pleasure to be a part of the TASVA tribe. My personal style ideology identifies with TASVA's fresh approach when it comes to ethnic wear for men & Indian celebrations. Starting my association with the brand's  #EkNayaNazariya campaign is very special. It captures modern India's thinking in such a beautiful way”, said Ananya Panday.

Conceptualized by Ogilvy & Mather and shot by ace director Shashanka Chaturvedi and photographer Tarun Khiwal.

Latest Textile News

RanbirKapoorAnanyaPanday

Clovia: Launches Gurugram offline store

19 October 2022, Mumbai:

Clovia is a lingerie brand that manufactures and sells fashion lingerie and shapewear launches its brick-and-mortar maiden exclusive brand outlet (EBO) in Gurugram, Delhi NCR with an area of 757 sq ft designed to offer an experiential omnichannel shopping experience for the customer delight.

BACKGROUND TO BRAND

To capture the huge market opportunity offered by the innerwear segment, Reliance Retail made its third acquisition in the women’s innerwear space in March this year. The company acquired an 89 percent stake in online lingerie retailer Clovia, almost two years after it acquired stakes in Zivame and Amante.

Latest Textile News

Clovia

Les Petits: Rang & Stella exclusive collection introduced

12 October 2022, Mumbai:

Les Petits, the luxury fashion brand for kids has launched an exclusive collection of Rang and Stella Rossa for the festive season.

The in-house brand Rang and Stella Rossa together exhibit a gorgeous collection that augurs the celebration. Rang consists of Ethnic wear, while Stella Rossa caters more to party wear for special occasions.

Speaking on the new launch Ms. Swati Saraf, President, of Les Petits said, “It feels so great to come up with yet another exclusive collection of kids' wear to embrace the festivity. Our in-house brands Rang and Stella Rossa have always received acknowledgment.

The collection echoes the maven craftsmanship with eclectic clothing lines to amp up the celebration.

The brand brings a diverse range for different age groups of children, carefully curated keeping in mind upcoming occasions - Diwali, wedding season, birthday parties, baby showers, etc

Latest Textile News

LesPetites

The color of the year-Very Peri

17 October 2022, Mumbai:

Very Peri is bright, out there, and makes the wearer look vivacious instantly. While the fashion world is forecasting ‘Digital Lavender’ to be the IT color for 2023; "Very Peri" is still going strong in its last few months of 2022.

The Pantone color of 2022, this vibrant hue of blue ruled the collections all through the year. Very Peri is complete in itself. The color emits a lot of energy & excitement which is infectious but at the same time is a very tricky color to style.

Monotone styling: Choose this cute BoStreet Dress and style it with stilettos or flats and a mini bag; all in Very Peri. Make sure to use minimal studded jewelry and a sleek hairstyle.

Casual Styling: Pick a casual top or this trendy BoStreet bodysuit in “Very peri” and pair it with light blue ripped denim.

The Very Peri trend has been a hit all through 2022 and will enjoy its transition to the new color next season too.

Latest Textile News

BoStreet

Soch Apparels: Festive Collection

11 October 2022, Mumbai:

The festive collection heralds the hope of auspicious days when we celebrate festivities with our loved ones.

Commenting on the launch of the festive collection Vinay Chatlani, CEO Soch said, “With this season's festive collection, we have incorporated the most earthy tints and starry hues, a wide range of fabrics along with stylish prints to cater to a wider audience.

Sparkle away this season. The collection has heritage textiles, unique crafts, handwork, embellishments, and a huge colour palette to choose from which add a touch of glamour and aliveness to your festive look.

Soch’s new collection is a fine blend of modern and classic fashion ethos, royal baroque, and shimmering stardust.

Latest Textile News

SochApparels

Latest Publications

Image