21 September 2022, Mumbai:

Oakley has launched a campaign featuring the Indian cricket team captain Rohit Sharma. This is the third year of association for Rohit Sharma with Oakley and in the campaign, he will be sporting latest styles such as Encoder, Radar EV Path, CMDN, and Leffingwell. The campaign will be released across channels such as social, digital, and print, for audiences across the country.

With this campaign, Oakley aims to strengthen its presence in the Indian market and expects the upcoming T20 cricket world cup to widen its visibility and customer base. Through this campaign, Oakley wants to inspire people to live out their dreams and passions by celebrating their personal journeys.

Oakley, a sports performance eyewear brand, retails through a mix of exclusive brand outlets and multi-brand outlets across India. The brand also has a presence on major e-commerce marketplaces. Ever since its inception in the 1980s, the company has been delivering exceptionally creative Oakley sports sunglasses.

Oakley started out as a small business project and soon changed into a highly successful sports fashion company. This is a testament to the fact that Oakley sports sunglasses and even normal sunglasses command high functionality with unique fashionable looks. The lens is designed so to ensure total protection for the eyes.

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17 September 2022, Mumbai:

Pavandeep Singh is vice-president of Woodland. He joined the organisation as head of marketing strategy in 2019 and played an instrumental role in the growth of the brand during the Covid pandemic.

In his new role, he has been entrusted with the duty of re-inventing the brand’s identity and position in the market. He will also be looking after the expansion of the brand across the globe and aimsat creating a sustainable growth model for Woodland by capturing new markets while preserving its brand values.

Woodland is a footwear and outdoor gear brand. Woodland specialises in premium athleisure footwear designed for the outdoors and has a super-premium label called Wood. The brand, which began in Canada, entered India 25 years ago and retails through 500 stores with a presence in over 5,000 multi-brand outlets. Woodland has a strong foothold widely spread across the country through exclusive outlets as well as a presence in small and large format MBOs. Launching new products, and revamping existing products to satisfy the end user while maintaining the distinctive quality, is one vital exercise that Woodland being an international brand believes in.

During the pandemic, it crossed new milestones by marking a very strong presence across various e-commerce channels. Other than this, it has also expanded its footprint in the export market.

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15 September 2022, Mumbai:

Jockey has opened a new store in New Delhi.A first of its kind, the store is spread across 2500 square feet, comprises two floors with designated areas exclusively curated for men, women and children to provide a seamless shopping experience.The flagship store design is an extension of the latest retail identity of the brand and provides an immersive shopping experience. The store will house the entire product portfolio of the brand including innerwear, bras, sleepwear, loungewear, athleisure, and performance activewear for men, women and children.

This flagship store is a coalescent expression of design sensibilities, merging the heritage values of Connaught Place with the New Generation store design of Jockey, creating a unique and impactful store. It is yet another important milestone in the journey of Jockey retail, built on the vision of providing a world class active lifestyle experience to consumers that want to witness the brand in its utmost glory.

Jockey is the first brand to move innerwear from the storeroom to the storefront in the country and is credited with having launched the first exclusive innerwear brand store in India way back in 1995. With the launch of its latest flagship store, Jockey’s exclusive brand store network is more than 1150 strong and present across more than 400 towns.

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21 September 2022, Mumbai:

Hrithik Roshan will continue to be Arrow’s brand ambassador. The brand had on boarded him as brand ambassador in 2020. The actor will feature in the brand’s next campaign promoting the newly launched autumn/winter ’22 collection that includes shirts and trousers. The new campaign featuring the actor is expected to be out on all major print and digital platforms by the end of September.

Premium menswear brand Arrow is a part of Arvind Fashions’ international brand portfolio. Launched in India in 1993, the brand currently has over 200 exclusive stores and is available in over 1,000 multi-brand outlets in 109 cities across the country. It also sells on leading e-commerce platforms in India.

Arrow, based in the US, is better known for its formal menswear collection for office-goers. Offerings under the Arrow brand include a broad assortment of apparel, including dress shirts, neckwear, sportswear, and accessories. There are two collections a year, spring/summer and fall/winter.

The target consumer is 24 to 40 year olds. Arrow has been at the forefront of several innovations like the detachable collar, the first pre-shrunk cotton short, and the stitchless shirt. It took Arrow a year and a half to develop this range. It has been through various tests to make sure that it is free of harmful radiation, beep-free under metal detectors and will withstand washing as well as ironing.

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17 September 2022, Mumbai:

US Polo Assn has opened five new exclusive stores in Bangalore. In all the American apparel retailer has 21 such stores in Bangalore.

US Polo Assn, a premium casualwear brand, is run in India by Arvind Fashions. US Polo Assn is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies.

US Polo Assn offers apparel for men, women, and children as well as accessories and footwear. The brand is distributed worldwide through nearly 1200 US Polo Assn. retail stores, thousands of department stores, sporting goods channels, independent retailers, and e-commerce. The brand is expanding globally across 190 countries.

Arvind Fashions also has other international and homegrown fashion brands in its portfolio such as Arrow, Tommy Hilfiger, Calvin Klein and Flying Machine. Fiscal 2021 was a challenging year for Arvind’s core textile and apparel businesses. There was a sharp reduction in demand across all markets especially in the early part of the financial year. However by the second quarter several of Arvind’s export customers had started placing orders, partly driven by their online demand. This year is likely to see growth in demand for Arvind as retail and distribution pipelines are running low on inventory.

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15 September 2022, Mumbai:

Celio has launched a Pokemon collection in India. The collection features a range of T-shirts, hoodies, jeans, joggers, shirts and sweatshirts with a wide assortment of Pokemon characters like Pikachu and Ash.

This collection has been conceptualised to cater to the changing needs of customers who are fashion-forward and wish to wear a stylish, trendy look. The colors range from light blue to bright yellow, black, and grey. The collection is not only appealing to look at but gives the characters from the series an in-vogue twist.

Founded in 1985,Celiois a French men's ready-to-wear brand. It is present in 60 countries with more than 1100 stores. In India the brand focuses on smart casuals, weekend casuals and jeans. This includes denims, tees, bermudas, cargos, linen shirts, polos, chinos, bottom wear. The target is the 25 year old Indian male, conventional style seekers or progressive consumers, socially connected and style conscious.

Celio aims to be among the most preferred international menswear brand in India in the next few years. Celio is all about effortless style and fashion. Products are urban, smart, elegant and very wearable. Each product is a distinct twist of fashion. In terms of pricing strategy, the brand has an accessible pricing with a focus on good value.

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20 September 2022, Mumbai:

Triumph has launched an underwear concept that follows the unique movements of a woman’s body.

Called Triumph Flex Smart, it features flex inserts that are positioned to follow movements and expertly adapt to provide support while also providing a feminine and sensual look - making it suitable for light exercises such as yoga or pilates.

The non-wired bra features ultra-lightweight, temperature-regulating fabric with non-crease cups so that it is easy to roll up and store or pack away. Its infinity edge neckline sits close to the body and the smooth finishes make it invisible under clothes.

Triumph Flex Smart’s practicality and ease extend to its intelligent sizing which flexes and adapts, and is available in small to extra-large, covering 24 traditional sizes. Colors include aubergine and black.

Triumph International India is the maker of lingerie since 1886 and is one of the world’s largest intimate apparel companies. Triumph’s underlying philosophy is that all women should wholeheartedly be able to embrace who they are, their individuality, and their uniqueness.

It is a philosophy that is rooted in helping to empower women everywhere. Pillared by the values of empathy, intuition, and dynamism, Triumph with its progressive mindset strengthens the expertise and heritage which are driving the brand forward as the category leader.

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16 September 2022, Mumbai:

Levi’s and Deepika Padukone have collaborated in launching a streetwear collection.

The collection includes baggy pants, athleisure pieces, cropped fits, oversized T-shirts, sweatshirts, jackets, and oversized shirts. Deepika Padukone was named as brand ambassador in 2021 to strengthen the label's presence in the country.

Denim brand Levi’s entered India 25 years ago and enjoys significant popularity among Indian consumers. Levi’s plans to reduce 40 percent of greenhouse gas emissions in its supply chain by 2025. The denim giant has been applauded for setting a new standard on climate commitments in the apparel industry.

The announcement allows Levi’s to quickly reduce its carbon footprint in its entire supply chain, including its overseas factories, with adequate commitments that will help the company meet or beat the reduction standards laid out in the UN Paris Agreement on climate change. By reducing air pollution around its factories and helping slow climate change, this move from Levi’s will also literally save lives.

Levi's had previously pledged to reduce its emissions by 25 percent and use 20 percent renewable energy by 2020 — but those goals were for its direct operations only. Levi’s direct operations account for a mere one percent of its total climate pollution, with the remaining 99 percent of its climate pollution in its supply chain.

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13 September 2022, Mumbai:

Dollar Industries always tries to maintain the EBITDA margin at 16 or 17 percent.

Big Boss is the flagship brand. The premium product now accounts for around 42 percent of Dollar’s total turnover and the economy range is around 58 percent. Until now, the company had a very limited presence in the women’s innerwear category.

But this year Dollar has already launched brassiere in the Missy segment and has also launched Kurtis. Some more products are lined up.

The garment and hosiery company has been able to align itself with its growth trajectory as it has witnessed a greater demand for its products in the market.

In October, Dollar Industries launched its first exclusive brand outlet in Ayodhya and also plans to launch similar outlets pan-India. It would continue to focus on increasing its reach and range at the retail level to grow further. The dollar has managed to strike the right balance between employees’ safety and efficiency.

Despite limitations, the company has overcome hurdles and managed to maintain the demand-supply ratio. With a revamped brand identity, India’s leading organisation in hosiery and knitwear strengthened its digital and e-commerce presence.

Dollar focused on a 360-degree communication strategy and also created a lot of buzz with the launch of its new Bigboss, Missy, and Ultra TVCs.

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19 September 2022, Mumbai:

Indian innerwear brand Tailor and Circus have partnered with gender-neutral clothing brand Generation Mixx to launch underwear designed to be more inclusive for transgender and non-binary people.

The innerwear line features bottom-wear that is designed to cater to all genders. It’s not the perfect solution for all anatomies yet, but it’s a start. The idea behind this product and campaign is to get feedback from people and develop further.

Tailor and Circus’ new bottom wear line comes in bright hues and features pop-inspired prints. The innerwear features tailored flat seams which allow the adjustable pouch within to provide support to different body types as needed.

Tailor and Circus is a young Indian underwear brand that is redefining the experience for those who fall in between sizes. However, there are some challenges that make it hard to gauge what kind of underwear would work for a trans person without it being evaluated on a case-by-case basis, or at least within subsections of the trans community.

The word ‘trans’ at a product differentiation level is limiting and inaccurate because it doesn’t really say what kind of requirements one has in terms of aesthetic as well as form, function, and size.

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13 September 2022, Mumbai:

Trent plans an accelerated store expansion program across Westside, Zudio, and Star Markets.

Trent currently has 200 Westside stores and 233 Zudio stores. Westside opened in 1998 and currently 100 per cent of sales in both Westside and Zudio are through private brands.

The company is seeing higher customer walk-ins and higher bill values as customers are coming back after a long gap. During the pandemic, Trent LTD realigned priorities and focused on future growth drivers of the business by aggressively signing properties during the two years.

As a result Trent opened 125 stores across all formats in fiscal ’22. Efficiencies are being driven in the supply chain to reduce the impact of inflation on customers. Trent believes in meeting the shopping needs of customers by being available both online and in-store. Trent continues to focus on in-house brands but is open to evaluating designer brands as and when any interesting opportunity presents itself.

The food retailing business under Star offers a curated assortment of products including FMCG, staples, hardlines, apparel and a comprehensive fresh offering. West Style Club has completed a year and added 1.4 million members in fiscal ’22 alone, with the total now at over seven million members.

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