07 October 2022, Mumbai:

Page Industries is setting up a new facility in Orissa. This will significantly increase the company’s manufacturing capacity. The upcoming facility is spread over 6.5 lakh square feet and will add at least 20 per cent to capacity. It is expected to be completed by mid fiscal 2023.At the same time, the company will increase its sourcing from Bangladesh which was started almost one and a half years back since Bangladesh is advanced in terms of quality and the cost of labour is also cheap.

Page Industries, the exclusive licensee of the American clothing brand Jockey, produces 260 million garment pieces annually, with 70 per cent of the volume produced in-house and 30 per cent outsourced. It has 14 manufacturing units. For Page Industries, the sales momentum picked up significantly after the setbacks of the global pandemic. The premium innerwear and athleisure marketer saw increased momentum in sales across all product categories backed by expansion in its portfolio and existing network and is well poised and remains optimistic on delivering sustainable growth in the foreseeable future. During the second quarter the company added 13,950 multi brand outlets and 54 exclusive brand outlets to feed the robust demand in the three-month period.

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07 October 2022, Mumbai:

United Colors of Benetton India has appointed Kaveri Nag as the Head of Marketing and PR, India.

She will lead the marketing strategy and PR for the brand and work to strengthen Benetton’s vision of a global lifestyle project and revolutionize the canons of fashion and sales. One of her key responsibilities will include engaging with consumers and reconnecting in a more contemporary way to make the brand more desirable and aspirational in India. She is expected to be a driving force in bringing the new brand vision to life through world-class creative, digital and omnichannel marketing strategies, and play a leading role in building the next generation of Benetton customers. She has more than 12 years of experience in marketing – launching and scaling consumer-facing brands across the lifestyle retail, luxury auto, and advertising sectors. At BMW, she directed a comprehensive marketing and communications strategy with a 100 percent digital mindset, mapping customer journeys to augment brand resonance and equity. She holds a post graduate diploma in marketing communications.

Benetton is one of the best-known fashion companies in the world with a network of about 5000 stores. The group has a consolidated identity comprising color, authentic fashion, quality at democratic prices and passion for its work. The brand celebrates more than 25 years in India.

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01 October 2022, Mumbai:

Victoria’s Secret has opened a store in Mumbai and plans to open a second store in New Delhi by the end of this year. The New Delhi store will also be a large-format outlet and retail the brand’s lingerie lines, fragrances, and lifestyle goods.

The lingerie and lifestyle brand launched in the Indian market with a dedicated e-commerce store and is now expanding in the country with an omni-channel strategy. The e-commerce launch featured the brand’s accessories and fragrances and the brick-and-mortar store is the first launch of its signature lingerie lines. This is the fourth store internationally to open with this store concept.

It’s a different look and feels for Victoria’s Secret. It’s bright, it’s light and it doesn’t have as much imagery as the earlier stores. Consumers can see the product pop and it’s much easier to navigate the store.

Victoria’s Secret is on a journey to roll out the brand around the world but in the meantime sees India as a really important market.

The e-store houses the brand’s famous fragrances, Natural Beauty Body Care, Mist Collections, accessories, and Pink beauty collections. Victoria’s Secret Beauty is America’s number one fragrance brand with iconic, award-winning scents like Bombshell, Tease, and Heavenly.

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10 October 2022, Mumbai:

Arias, a brand floated by Lara Dutta, has dresses, jumpsuits, and shirts for children aged between 2 and 14.

All fabrics are carefully chosen with a preference for 100 per cent natural fibers such as cotton, viscose, and flax, among others. Arias also uses biodegradable plastic made of cornstarch, recycled seed paper, coconut, and sea-shell buttons as trims. The aim is to design responsible fashion while translating current trends into comfortable, chic, high-quality products. Arias focuses on producing clothing and accessories that reduce the fashion industry's environmental impact by using natural materials, trims, and eco-friendly packaging.

Many clothing companies are going the eco route and by this hope to educate children and make them conscious in their early years.

The fashion industry is at the center of an environmental crisis and is said to cause ten per cent of global carbon emissions. Sustainability is a much more complex ideology than simply increasing the number of green plants.

It is an approach that converges social, environmental, and economic strategies where people, the planet, and profit are all equally important. Female workers have long been celebrated and encouraged by the apparel industry. Most companies believe that strengthening women is as good as strengthening a family unit and the entire society.

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06 October 2022, Mumbai:

Jaypore has opened a store in Lucknow. The store has a spacious, bright interior, accented by tradition-inspired lighting and heritage style decorative elements, highlighting the business’ focus on Indian aesthetics. The store has a dedicated segment for saris and another for jewelry and the focus is on the fashion offering like silk, Chanderi, cotton, artisan-made silver jewelry, juttis, and ethnic wear for men.

Jaypore is an Indian traditional wear and lifestyle retailer. it has already reached positive ebitda for its offline business and expects the same for its online business. It’s Bangalore store retails the brand’s private label as well as a curated selection of products by designers, artisans, and craft communities from across India. This includes clothing, jewelry, accessories, home décor, and other craft items. The store also has a premium section that features Banarasi saris and silver jewelry.

Jaypore founded online in 2012, is an online platform, for the finest craft based designs from across India. For five years it has been bringing the best of artisanal India online. . Today, it ships to 150 different cities in India and 60 countries globally. Jaypore was founded with the aim of bringing Indian craftsmanship to the world, Now, 70 per cent of the business comes from India.

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01 October 2022, Mumbai:

Reliance Retail, led by Isha Ambani poised to take On Zara, H&M, and Mangos of the world With the recent launch of Premium Fashion Brand ‘Azorte’.

Azorte new in-house fashion store is the first of this chain of stores launched recently @ MG Road in Bengaluru. Azorte rollout at the Pan India level awaits over the coming months and is an integral part of Reliance Retail's aggressive inroads into retail.

The brand philosophy is its commitment to contemporizing & democratization of casual styles and is being well supplemented by its presence on Reliance's Ajio app as a concrete step.

Isha, 30, is an alumnus of Yale University. The twins have a younger brother, Anant, 27.

Reliance Retail and Reliance Jio are subsidiaries of the family’s oil-to-telecom conglomerate, of which the $217 billion Reliance Industries is the flagship firm. Mukesh Ambani is chairman and managing director of Reliance Industries.

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08 October 2022, Mumbai:

Ananya Pandey is brand ambassador for Only. In the new campaign, Pandey models a series of neon, futuristic outfits as she explores the everyverse, a phygital landscape imagined by Only.

The video integrates fashion with technology in a unique manner in order to appeal to a whole new generation of fashion-conscious Gen-Zers. Only specialises in denim and women’s casual wear.

The brand retails across over 4,500 stores worldwide and is run by apparel retail business Bestseller. Only’s collection this season is trendy and this time has worked with very cool layering of the pieces. Only launched in India in the year 2010 and has fast become the fashion choice for millennials across the country. The fast-fashion young denim brand continues to grow rapidly. Since Only’s inception in the Indian market, the brand has managed to carve a niche for itself and popularize its core personality of being fun, edgy, rebellious, fearless and most importantly – extremely stylish.Each item is created with this special Only feeling representing its core identity, which has a mature twist with a focus on feminine strength, self-confidence and style. The Only collections feature a unique, real and modern identity and attractive styles with international class.

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06 October 2022, Mumbai:

Bestseller’s revamped store is experiential grand store located at Linking Road in Mumbai, it houses the leading European brands Jack&Jones, Vero Moda and Only.

Spanning three floors, the landmark store sets new benchmarks in fashion retail by becoming home to South Asia’s largest transparent curtain screen. With a plethora of immersive in-store shopping experiences, the store is pegged as a one-stop-shop for a new generation of fashion-conscious consumers and style enthusiasts in the city. Its interior highlights minimalistic visual language set against indoor foliage to bring out the uniqueness of all the three brands. To elevate one’s shopping experience further, the store is equipped with state-of-the-art amenities such as wi-fi, Instagrammable corners, shoot- friendly lighting, an in-store cafe that doubles as an alfresco coffee joint and a smart workstation.

Each brand has its own designated floor space, with Vero Moda on the ground floor, Jack &Jones on the second floor, and Only on the topmost floor. Cozy sitting areas are near the trial rooms.

Jack & Jones which incepted in 1990 is a jeans brand for men. The target audience is males 18 to 24. Only was launched in India in 2010 and is a fastfashion young denim brand for women. Vero Moda is a brand of choice for the fashion-conscious, independent young woman who wants to dress well. The brand launched in India in 2010.

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30 September 2022, Mumbai:

Vinod Kumar Gupta is president of the West Bengal Hosiery Association.

He is the managing director of Dollar Industries. Big Boss is the flagship brand. The premium product now accounts for around 42 percent of Dollar’s total turnover and the economy range is around 58 percent.

Until now, the company had a very limited presence in the women’s innerwear category. But this year Dollar has already launched brassiere in the Missy segment and has also launched Kurtis. Some more products are lined up.

The dollar industries has managed to strike the right balance between employees’ safety and efficiency. With a revamped brand identity, India’s leading organisation in hosiery and knitwear strengthened its digital and e-commerce presence.

Dollar focused on a 360-degree communication strategy and also created a lot of buzz with the launch of its new Bigboss, Missy, and Ultra TVCs. After its first exclusive brand outlet in Ayodhya Dollar plans to launch similar outlets pan-India. It would continue to focus on increasing its reach and range at the retail level to grow further.

WBHA, established in 1959, promotes as many opportunities as available for micro, small, and medium enterprises. The hosiery sector is playing a crucial role in West Bengal in terms of employment generation as well as industrial development.

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