30 August 2022, Mumbai

Having performed exceptionally well in the first quarter of current fiscal 2022-23, India’s leading western wear fashion brand, Madame is eyeing an overall turnover of more than Rs 350 crore.

As per a UNI News report, the brand achieved a turnover of over Rs 270 crore in the financial year 2021-22. It expects this to increase by 25 to 40 percent owing to the constant innovation and adapting to the customer’s needs.

This year, Madame has also signed film celebrity Tara Sutaria as the brand ambassador for promoting its products and plans to go global in the next three to four years.

In the short run, the brand is focusing its attention on expanding its presence in places like Gujarat, Maharashtra, Goa, Karnataka, Kerala, Bihar, and Jharkhand through first-priority sales. The company also plans to launch its omnichannel operations in Q4 and open exclusive Glamly stores in different locations soon.

Join our community on Linkedin

26 August 2022, Mumbai

One of the leading fashion brands, Berrylush plans to set up 30 brick-and-mortar stores in the next two years. The brand recently launched its first brick-and-mortar store in Greater Noida. Its upcoming stores will be located in India’s leading metros starting from the Delhi NCR region.

From offering high-quality stylish apparel to launching swimwear, perfumes, and much more, Berrylush caters to a wide range of categories. The brand aims to offer customers a seamless shopping experience and enable them to purchase products only after personally experiencing the warmth and depth of meticulously crafted fabrics.

AnushaChandrashekhar, the Co-founder, says, Berrylush has been growing at an exponential rate of 110 percent since inception and continues to enjoy excellent fashion appeal amongst shoppers in India. Catering to a wide range of options, the brand envisions being globally recognized by all fashion enthusiasts.

Join our community on Linkedin

22 August 2022, Mumbai

Ethnic wear brand Soch launched its 150th store on August 15, 2022, in Bengaluru.

The brand’s stores offer vouchers worth Rs 10,000 to customers. Its outlets across the country are fully stocked with the latest designs, each carefully crafted in gorgeous fabrics with striking silhouettes and vibrant colors.

Believing in the power of consumers, Sochcuratesits new collections, staying up to date on trends, and producing a variety of designs

Over the last 16 years, Soch has amassed strong retail and online presence. The brand has 150 stores nationwide, has become a trendsetter in the Indian market, and continues to believe in the impact of glamorous, well-made fashion.

Soch launched its first exclusive outlet in February 2005, committed to a fashionable range of ethnic wear for women at affordable prices. The company, based out of Bengaluru has 150 stores across 59 cities at convenient locations.

Join our community on Linkedin

29 August 2022, Mumbai

India’s finest clothing brand for men Zodiac Clothing Company (ZCCL), has launched its Onam collection offering smart formal, casual, and super trendy shirts.

Their 11 company-operated stores across Kerala house 3 premium, menswear brands, each clearly positioned to address a specific target consumer. The brand Zodiac offers the classic yet contemporary male's corporate wardrobe; Zod! offers club wear for the trendy, fashionable male while z3 offers relaxed luxury casual wear for those who don’t need to dress formally.

A vertically integrated, transnational, Zodiac Clothing Company (ZCCL) controls the entire clothing chain from design, manufacturing, and distribution to retail sales. With a manufacturing base in India & sales offices across India, UK, Germany, and USA, ZCCL has almost 2,500 people in its fold.

The company operates a 5000 sq. ft. Italian-inspired design studio at its Mumbai Corporate office which is a LEED Gold certified building. The brand is retailed across India at premium prices through over 100 company-managed stores, 1,200 multi–brand retailers and www.zodiaconline.com

Join our community on Linkedin

26 August 2022, Mumbai

Launched by TarunTahiliani and ABFRL in 2021, brand Tasva has opened a flagship boutique in Mumbai. With its name derived from the combination of two Sanskrit words Tat (that) and Sva (mine), brand Tasva was launched last December and offers ethnic menswear in signature Tahiliani style at accessible price points. This collection allows customers to buy into Tahiliani’s design codes, including modern Indian silhouettes, careful construction and celebration of traditional crafts.

The 4,000-sq-ft Mumbai flagship store will stock a comprehensive range of products, including a wide range of sherwanis, bandhgalas, achkans, kurtas, kurta sets, bundis and bundi sets. Tasva also retails accessories like safas, sarpeches, brooches, pocket squares, buttons, stoles and shawls, making the store an exciting destination for the fast-approaching festive season.

The décor is very much in sync with TT’s design ethos, championing modern India through a global lens, and uses sumptuous materials like wood, brass, and aged Rajasthani architraves as a doorway to a new world of Indian fit. The store has been conceptualized to appeal to a customer with a contemporary mindset who is rooted in the best of local tradition.

22 August 2022, Mumbai

TCNS Clothing Co’s womenswear brand Aurelia has launched a new campaign for the upcoming festive season in partnership with brand ambassador Alia Bhatt.

The multimedia campaign launched with Bhatt focuses on the idea of turning unexpected situations into positive experiences The campaign is the latest installment of Bhatt’s brand ambassador campaign ‘Be Compliment Ready’ and debuts Aurelia’s new ‘fairy kurta’, named for its floaty, ethereal sleeves.

Anant Daga, Managing Director, TCNS Clothing says, the aims to inspire women to be festive ready and celebrate the festivities with aplomb. Aurelia stands for the fashion choices of the new age women looking for effortless styling at work as well as at home.

Aurelia retails its women’s ethnic wear through its network of over 220 exclusive brand outlets. The brand also has a presence in over 1,000 large-format store outlets located across 150 Indian cities as well as an online presence across all major e-commerce platforms.

Join our community on Linkedin

29 August 2022, Mumbai

Innerwear and athleisure brand Jockey plans to expand its presence across 20,000 multi-brand retail outlets by the end of FY23 taking the total count to about 1,20,000 stores, says, Karthik Yathindra, Chief Marketing Officer, Page Industries.

The company further aims to add 200-250 exclusive brand outlets (EBOs) by the end of this fiscal. As of now, it has about over 1,100 EBOs across the country.

The company claims that metropolitan and Tier I cities account for about 55 percent of the overall business whereas the share of Tier II and Tier III cities stands at about 45 percent for Jockey. Furthermore, it claims that the share of online business has grown to eight percent, from about three to four percent when compared to the pre-pandemic times.

Jockey sells through e-commerce marketplaces such as Amazon, Flipkart, Myntra, and Nykaa, among others, besides its own website. Furthermore, the athleisure segment accounts for about 25 percent of the overall business of Jockey.

For the quarter that ended June 30, 2022, apparel manufacturer Page Industries, the exclusive licensee of Jockey International, reported net revenue of Rs 1341.3 crore, thereby clocking a 167 percent Y-o-Y and 21 percent Q-o-Q. Its net profit for the period stood at Rs 207 crore.

The brand recently unveiled its latest campaign ‘Luxury by Design’ across digital and outdoor mediums to showcase the range of premium innerwear collections for men.

The latest campaign highlights the importance of the category to the overall brand and how Jockey remains committed to offering the best product to all its consumers, adds Yathindra.

Join our community on Linkedin

22 August 2022, Mumbai

Clothing brand Celio has launched its exclusive Batman collection in India, importing its line of men’s casual wear from France.

As per a Fashion Network report, the collection features a selection of printed t-shirts and hoodies inspired by the DC comic and films. The collection launched internationally with a dedicated video which has garnered over 75,000 views.

The collection aims to bring a breath of freshness to the Indian fashion scene through its exclusive men’s only collections oriented to the different moments of a man’s life, says Satyen Momaya, CEO, Celio India. The CelioXBatman Collection has a seal of Batman imprinted on it.

Celio has a retail presence in 1,000 stores in 60 countries. The brand has over 60 standalone stores and more than 700 multi-brand points of sale in international department stores.

Join our community on Linkedin

27 August 2022, Mumbai

Tata Group firm Titan plans to set up around 20-30 stores of its jewelry brand Tanishq in the Gulf and North American markets in the next 2-3 years.

The company will open its first Tanishq store in the US in September. It plans more stores in the North American market and the West Asia region.

Titan Ltd has already opened some stores in the gulf region such as Dubai and is opening a new one in Abu Dhabi. The company also plans to open stores in some other countries in the Middle East, In all, it plans to set up around 20 to 30 stores in the next 2-3 years."

The company may also take some other brands such as Taneira, under which it sells Indian ethnic wear such as saree. For the domestic market, Titan is "positive" about the coming festive season and expects 15-20 percent consolidated sales growth over the previous year.

Join our community on Linkedin

23 August 2022, Mumbai

A leading hosiery brand in India, Dollar Industries launched its fourth exclusive brand outlet (EBO) in Ghaziabad in Uttar Pradesh after a successful launch in Ayodhya, Delhi & Alwar.

The 1,050 sq. ft store will cater to the innerwear and athleisure needs of men, women, and kids.

With new brand architecture and vision in place, the plush store will house a wide array of products such as briefs, vests, leggings, socks, and athleisure under the labels Big Boss, Missy, Bra, J Class, Force Nxt, Dollar Athleisure, Dollar Thermals, Dollar Champion, Force Nxt, and Socks. The company has various categories that are youth-friendly and aspires to make a positive change in the market.

The dollar has continued to change and revamp its brand and corporate portfolio over the years to make ourselves contemporary with time. Through its Exclusive Brand Outlets, the brand aims to reach out to a wider mass and have a direct connection with its customers.

As a part of its expansion plan, Dollar aims to set up 50 EBOs by this fiscal, says Vinod Kumar Gupta, Managing Director.

Join our community on Linkedin

20 August 2022, Mumbai

German sportswear brand Adidas has unveiled a sustainable apparel collection in collaboration with Indian Cricket Captain Rohit Sharma.

This collection comes in continuation with Adidas & Sharmat’s long-standing partnership and commitment to end plastic waste.

The stylish and sustainable Collection’ will comprise an array of products ranging from Training T-Shirts, Training Pants, Shorts, Track Suits, Polo T-Shirts, Roundneck T-Shirts, Sweatshirts & Lounge Pants. The collection has been designed by leading experiential designer AaquibWani in collaboration with Rohit. The limited edition collection will be available in select stores and adidas.co.in.

Sunil Gupta, Senior Director, adidas India says, this collection marks a milestone in the brand’s partnership with Sharma, It is through this partnership, that the brand aims to spread awareness and inspire others to join in its effort to end plastic waste.”

Join our community on Linkedin