14 October 2022, Mumbai:

Madame is looking at a surge in sales during the upcoming festive season. Over the last year; Madame has opened more than 20 stores in Tier II cities. To cater to the rising fashion consciousness in smaller cities like Guwahati, the fashion brand has introduced a new range that will be delivered through a dedicated distribution channel in the eastern region.

Madame has activated plans to invigorate customer demand with a range of discounts and innovative offers across categories while simultaneously strengthening the backend with increased inventory and efficient logistics.

Madame’s apparel is available through multiple channels –through the brand’s digital portal and other popular e-commerce websites like Myntra and Amazon. In the brick-and-mortar space, Madame is available at over 150 storefronts and another 700 retail touchpoints across the country.

Madame was created in 1993 to meet the fashion needs of progressive and modern Indian women. It has a strong client base and provides high-quality, reasonably priced clothing for Indian customers.

The brand philosophy is to inspire young women to express their individuality and spirit through accessible fashion. At Madame, personal expression through fashion is not just about clothing, but about giving confidence to young women in India. In keeping with this vision, Madame’s fashion keeps up with the latest trends and is also easy on the pocket.

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07 October 2022, Mumbai:

United Colors of Benetton India has appointed Kaveri Nag as the Head of Marketing and PR, India.

She will lead the marketing strategy and PR for the brand and work to strengthen Benetton’s vision of a global lifestyle project and revolutionize the canons of fashion and sales. One of her key responsibilities will include engaging with consumers and reconnecting in a more contemporary way to make the brand more desirable and aspirational in India. She is expected to be a driving force in bringing the new brand vision to life through world-class creative, digital and omnichannel marketing strategies, and play a leading role in building the next generation of Benetton customers. She has more than 12 years of experience in marketing – launching and scaling consumer-facing brands across the lifestyle retail, luxury auto, and advertising sectors. At BMW, she directed a comprehensive marketing and communications strategy with a 100 percent digital mindset, mapping customer journeys to augment brand resonance and equity. She holds a post graduate diploma in marketing communications.

Benetton is one of the best-known fashion companies in the world with a network of about 5000 stores. The group has a consolidated identity comprising color, authentic fashion, quality at democratic prices and passion for its work. The brand celebrates more than 25 years in India.

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10 October 2022, Mumbai:

Arias, a brand floated by Lara Dutta, has dresses, jumpsuits, and shirts for children aged between 2 and 14.

All fabrics are carefully chosen with a preference for 100 per cent natural fibers such as cotton, viscose, and flax, among others. Arias also uses biodegradable plastic made of cornstarch, recycled seed paper, coconut, and sea-shell buttons as trims. The aim is to design responsible fashion while translating current trends into comfortable, chic, high-quality products. Arias focuses on producing clothing and accessories that reduce the fashion industry's environmental impact by using natural materials, trims, and eco-friendly packaging.

Many clothing companies are going the eco route and by this hope to educate children and make them conscious in their early years.

The fashion industry is at the center of an environmental crisis and is said to cause ten per cent of global carbon emissions. Sustainability is a much more complex ideology than simply increasing the number of green plants.

It is an approach that converges social, environmental, and economic strategies where people, the planet, and profit are all equally important. Female workers have long been celebrated and encouraged by the apparel industry. Most companies believe that strengthening women is as good as strengthening a family unit and the entire society.

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06 October 2022, Mumbai:

Jaypore has opened a store in Lucknow. The store has a spacious, bright interior, accented by tradition-inspired lighting and heritage style decorative elements, highlighting the business’ focus on Indian aesthetics. The store has a dedicated segment for saris and another for jewelry and the focus is on the fashion offering like silk, Chanderi, cotton, artisan-made silver jewelry, juttis, and ethnic wear for men.

Jaypore is an Indian traditional wear and lifestyle retailer. it has already reached positive ebitda for its offline business and expects the same for its online business. It’s Bangalore store retails the brand’s private label as well as a curated selection of products by designers, artisans, and craft communities from across India. This includes clothing, jewelry, accessories, home décor, and other craft items. The store also has a premium section that features Banarasi saris and silver jewelry.

Jaypore founded online in 2012, is an online platform, for the finest craft based designs from across India. For five years it has been bringing the best of artisanal India online. . Today, it ships to 150 different cities in India and 60 countries globally. Jaypore was founded with the aim of bringing Indian craftsmanship to the world, Now, 70 per cent of the business comes from India.

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13 October 2022, Mumbai:

Jimmy Choo has launched an exclusive capsule collection for the Indian market.

The collection features a perfect amalgam of sparkle and glamour and a glittering interpretation of the brand’s classic Bing 100 shoes complete with a jewellery-esque crystal strap and slender heel. The Bon Bon evening bag has also been given a champagne sandy glitter fabric.

Jimmy Choo has held a number of exclusive launches for the Indian market. In 2021, the brand teamed up with celebrity Rhea Kapoor to launch its Core Collection in the country. More recently, the brand launched its Varenne Avenue handbag line in India. Jimmy Choo retails in India through five stores located across Mumbai, Delhi, Kolkata, and Bangalore. The luxury accessories brand opened its first store in India in 2007.

Jimmy Choo is upbeat about the luxury footwear brand’s prospects and is working hard to widen its appeal to millennial consumers as well as retain its core, slightly older customer base. The company has expanded its accessories design team and will transition out of older accessories groups.

Jimmy Choo believes there is a meaningful opportunity to expand its global presence with a particular focus on Asia. The new team is working diligently to introduce multiple new collections over the coming seasons.

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08 October 2022, Mumbai:

Ananya Pandey is brand ambassador for Only. In the new campaign, Pandey models a series of neon, futuristic outfits as she explores the everyverse, a phygital landscape imagined by Only.

The video integrates fashion with technology in a unique manner in order to appeal to a whole new generation of fashion-conscious Gen-Zers. Only specialises in denim and women’s casual wear.

The brand retails across over 4,500 stores worldwide and is run by apparel retail business Bestseller. Only’s collection this season is trendy and this time has worked with very cool layering of the pieces. Only launched in India in the year 2010 and has fast become the fashion choice for millennials across the country. The fast-fashion young denim brand continues to grow rapidly. Since Only’s inception in the Indian market, the brand has managed to carve a niche for itself and popularize its core personality of being fun, edgy, rebellious, fearless and most importantly – extremely stylish.Each item is created with this special Only feeling representing its core identity, which has a mature twist with a focus on feminine strength, self-confidence and style. The Only collections feature a unique, real and modern identity and attractive styles with international class.

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06 October 2022, Mumbai:

Bestseller’s revamped store is experiential grand store located at Linking Road in Mumbai, it houses the leading European brands Jack&Jones, Vero Moda and Only.

Spanning three floors, the landmark store sets new benchmarks in fashion retail by becoming home to South Asia’s largest transparent curtain screen. With a plethora of immersive in-store shopping experiences, the store is pegged as a one-stop-shop for a new generation of fashion-conscious consumers and style enthusiasts in the city. Its interior highlights minimalistic visual language set against indoor foliage to bring out the uniqueness of all the three brands. To elevate one’s shopping experience further, the store is equipped with state-of-the-art amenities such as wi-fi, Instagrammable corners, shoot- friendly lighting, an in-store cafe that doubles as an alfresco coffee joint and a smart workstation.

Each brand has its own designated floor space, with Vero Moda on the ground floor, Jack &Jones on the second floor, and Only on the topmost floor. Cozy sitting areas are near the trial rooms.

Jack & Jones which incepted in 1990 is a jeans brand for men. The target audience is males 18 to 24. Only was launched in India in 2010 and is a fastfashion young denim brand for women. Vero Moda is a brand of choice for the fashion-conscious, independent young woman who wants to dress well. The brand launched in India in 2010.

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07 October 2022, Mumbai:

Page Industries is setting up a new facility in Orissa. This will significantly increase the company’s manufacturing capacity. The upcoming facility is spread over 6.5 lakh square feet and will add at least 20 per cent to capacity. It is expected to be completed by mid fiscal 2023.At the same time, the company will increase its sourcing from Bangladesh which was started almost one and a half years back since Bangladesh is advanced in terms of quality and the cost of labour is also cheap.

Page Industries, the exclusive licensee of the American clothing brand Jockey, produces 260 million garment pieces annually, with 70 per cent of the volume produced in-house and 30 per cent outsourced. It has 14 manufacturing units. For Page Industries, the sales momentum picked up significantly after the setbacks of the global pandemic. The premium innerwear and athleisure marketer saw increased momentum in sales across all product categories backed by expansion in its portfolio and existing network and is well poised and remains optimistic on delivering sustainable growth in the foreseeable future. During the second quarter the company added 13,950 multi brand outlets and 54 exclusive brand outlets to feed the robust demand in the three-month period.

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