12 May 2022, Mumbai:

As per an *Indian Retailer report, the company managed to keep its market intact, with some setbacks, during the peak pandemic as it focused on e-commerce.

In Q2 FY21, the brand managed to pick an impressive pace and continues to expand and capture the market.

ALSO READ Madame expects demand to rise by 38 % Y-o-Y to pre-COVID levels

The brand has also moved into the space of accessories like handbags and sunglasses. This segment has shown a promising trend in the recent past and Madame plans to focus on its growth.

At the same time, the company has also set a goal to expand its digital footprint, leveraging the e-commerce space, by using digital marketing and influencer marketing. It also launched its exclusive online store, Glamly.com, and is working towards its expansion as well.

RELEVANT NEWS

The brand currently boasts of more than 140 points of sales across the country and plans to take it up to 800+by the end of the year.

MADAME looks forward to having more than 185 exclusive offline stores by the end of the financial year 2022.

The brand is also focusing on sustainable fashion to have a positive environmental impact. It has been launching an Eco-wear fashion range every year which includes clothing prepared from a biodegradable cotton-based fabric.

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CREDITS: *As per the Indian Retailer report.

14 May 2022, Mumbai:

Footwear and apparel brand Woodland aims to reach pre-pandemic revenues of Rs 1,200 crore in FY’23, informs Harikirat Singh, Managing Director, Aero Club, the parent company of Woodland.

ALSO READ Woodland, a global footwear and clothing company, aims to reach Rs. 2,500 crore in sales by 2025

As per Singh, the brand’s future growth will be dominated by its e-commerce operations which contributed to about 40 to 50 percent of the company’s turnover during the pandemic.

The company will adopt an omnichannel approach where 70 percent of its revenues will be generated by offline sales and 30 percent by online sales.

The footwear retailer also plans to open 25 to 30 new retail stores this year and gradually increase the number depending on how the market improves, adds Singh.

RELEVANT NEWS Woodland to add new stores this fiscal

Before COVID hit, Woodland had over 600 exclusive brand outlets, over 40 of which were shut during the pandemic.

The company will increase its store size to 2,000 plus sqft to give consumers an experience of the products, fabric, and more. Currently, Woodland stores are spread across an average size of 1500 square feet.

Additionally, the retailer plans to introduce its apparel and fashion sub-brand Woods in its retail stores. Presently, the stores feature the brand’s collection of shoes and accessories.

The parent company, Aero Group plans to expand its athleisure and apparel segment in the coming years to tap the growing opportunities in this category.

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13 May 2022, Mumbai:

Ethnic wear brand Chidiyaa will present its latest collection at a pop-up shop at Fort in Mumbai from May 20 to 21.

The pop-up will also launch the brand’s spring/ summer 2022 collection titled ‘Soni’ in the city.

ALSO READ 'Global Ethnicwear Market' register 6% annual growth

The new collection will feature a range of handwoven linen Zari sarees paired with block printed and Chanderi blouses. Nature-inspired motifs including dragonflies and flowers adorn the sarees along with Chidiyaa’s signature crescent moon icon.

Chidiyaa previously held a large number of pop-up shops across different Indian cities but had to pause its events schedule due to Covid-19.

RELEVANT NEWS Biba’s upcoming collections includes trendy outfits with ethnicwear

The brand re-started its shopping events schedule this March and has held pop-ups in New Delhi, Gurugram, and Bengaluru this spring season.

Chidiyaa retails from its dedicated e-commerce store and specializes in hand-block printed textiles. The brand launched as a womenswear label and later added a menswear line in November 2020.

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CREDITS: As per a Fashion Network report.

10 May 2022, Mumbai:

The latest financial data by several top companies shows online retail continues to surge in India despite store footfalls and sales recovering back to pre-COVID levels.

E-commerce sales by India’s largest retailer, Reliance Retail grew to 17 percent as compared to 10 percent a year ago, while sales of Tata-owned Trent surged to 7 percent as compared to 5 percent in FY21.

ALSO READ E-commerce platform faces tough competition

Gaurav Jain, Head-Strategy, Reliance Retail says, consumers are shopping through both online and offline channels.

They are using omni-channel capabilities to benefit from the convergence of technology and physical stores.

E-commerce sales galloped during the pandemic due to the restrictions on brick-and-mortar stores and malls, and consumers preferred to shop from their homes.

However, the pace of growth slowed in 2021-22 due to the easing of restrictions and a dip in infection rates.

RELEVANT RETAIL Brand Machine Group launches new e-commerce platform

Yet, sales by online channels continued to surge.

India’s largest consumer goods maker, Hindustan Unilever’s online sales including e-commerce channels and internal ordering app Shikhar in the March quarter increased by over 20 percent of its overall sales.

Sanjiv Mehta, Managing Director notes, that the company’s D2C website already has 25 million annual visits. Along with the e-commerce platform, its online sales contribute 30 percent to Lakme's business.

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13 May 2022, Mumbai:

The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India's first country-specific size chart, which will give Indians, clothes that fit better.

The survey is targeting various demographics of India like region, gender, locality, and age.

ALSO READ INDIA SIZE: India gears to roll out it's 'Swadeshi Size Chart

The survey will look into the collection of data from Indian youth to the elderly population ie, 15-65+ years of age. The survey is being carried out since June 2021 with the support of Design Smith Pvt Ltd who is the On Ground Execution partner for this project.

The monumental project approved by the Government of India and supported by industry consortium CMAI entails measuring more than 25000 (Twenty-Five Thousand) people in six different cities located in six regions of India i.e. New Delhi (North), Mumbai (West), Chennai (South), Hyderabad (Centre), Kolkata (East) and Shillong (North-East) using non-contact human safe 3D body scanning technology.

RELEVANT NEWS (NIFT) mandated by MoT undertakes: “IndiaSize - National Sizing Survey of India”

At present 19000+ numbers have been achieved till date from 4 cities.

INDIASIZE will ensure the Indian consumer knows the perfect fit and size as per their body types, which differ from those of their counterparts in the UK and the US.

RELEVANT NEWS WOW Soon your shoe size will be Indian, not the UK & the US

The Indian consumer will no longer have to compromise on the fit of a shirt, a pant, or any other clothing when purchasing branded clothing as there will be no size chart anomaly due to US/UK size charts as India will now have its own size chart.

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CREDITS: ANI (The news article has not been edited by DFU Publications staff).