21 February 2022, Mumbai:

Honasa Consumer Pvt. Ltd (HCPL), the fastest-growing personal care brand house, has introduced Ayuga, a new skincare line. To connect with millennials and help popularise the brand, the company partnered with yoga and health ambassador

Shilpa Shetty Kundra. "Honasa Consumer was formed with the objective of developing a 'House of Brands' that identify and solve millennials' needs with a digital-first strategy," said Varun Alagh, co-founder and CEO of Honasa in a statement. 

ALSO READ: Mamaearth: Samantha Ruth Prabhu new brand ambassador

For the past two years, we've been trying to figure out why Ayurveda hasn't caught the attention of millennials in the same way that yoga has. That's when we came up with the concept of Ayuga, which combines the best of both worlds."

"Partnering with Shilpa Shetty Kundra for Ayuga broadened the brand's notion of restoring balance in life," said Ghazal Alagh, co-founder.

We're optimistic that our collaboration with Shilpa will help us spread our marketing message to millennials."

"I genuinely believe in the old sciences and have adopted a lot of the recipes and rituals in my life and have benefitted from it," Shilpa Shetty Kundra said of her affiliation with the company. 

When I first heard about Ayuga and the brand's philosophy, it hit me like a tonne of bricks. I am confident that customers will enjoy the brand and its goods, so I encourage them to restore balance in their lives by following Ayuga recipes and rituals."

Mamaearth and The Derma Co. are among the brands owned by Honasa Consumer Pvt. Ltd (HCPL).

Bhabani Blunt Hair Dressing Pvt Ltd recently purchased Bblunt, a haircare brand from Godrej Consumer Products Limited (GCPL), as well as Bblunt salons.

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*Figures mentioned in the above article have been sourced from IndianTelevision.com & Fashion Network article.

17 February 2022, Mumbai:

Language presents all-new Drivers for Men to add a touch of flair to your casual ensemble.

Language offers men handmade Drivers shaped from premium suede or grain leather with rubber-grommet soles, assuring comfort within luxury.

Language has a firm belief that the art of shoemaking is a fine balance of three qualities – aesthetics, comfort and durability.

Drivers from Language are versatile and comfortable for your casual outings. Some drivers are a combination of suede and grain leather, saddle detail & rubber sole that help you to be on your feet all day.

There are drivers designed to be a head-turner, crafted from authentic suede leather and elevated by a diverse colour palette. Make a fashion-forward statement with Drivers from Language.

READ MORE: Language shoes offer premium shoe line

Hand stitched with fine grain leather, rubber sole for your everyday use, a stunning pair that appreciates comfort with an absolute balance of style.

Find drivers made of soft suede and designed with metal trims from Language, they imbue the spirit of adventure into your lifestyle.

Explore the range of Drivers from Language at its exclusive brand outlets in Chennai and Hyderabad and in more than 200 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Atesber, Regal Shoes.

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05 February 2022, Mumbai:

Aditya Birla Fashion and Retail Limited (ABFRL) yesterday decided to get into the Direct to Consumer (D2C) space to cash in on the fast-emerging business category by announcing to set up a new subsidiary.

The announcement came up during its 'The board of the leading company meeting held on Friday. The move was in the direction of curating a portfolio out of agility to tap into new-age, digital brands segment across categories in fashion, beauty, and potentially other allied lifestyle segments and so and so forth.

"The D2C portfolio will be built through organic and inorganic means," said a statement from the Aditya Birla Group firm.*

Management view is that," This venture will initially be funded through ABFRL's internal accruals," 

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*Figures mentioned in the above article have been sourced from ET article. 

19th February 2022, Mumbai:

The Better Buying Partnership IndexTM (BBPI), a new tool that examines buyer-supplier relationships through the lens of partnership quality, claims that by not seeking out their suppliers' ideas and insights on product and process innovation, various brands and retailers are missing opportunities to improve their businesses and incurring unnecessary costs.

It states that in order to increase corporate efficiency, businesses must collaborate with their suppliers on innovation.

ALSO READ: Leaders will forge alliances for a new era to tackle fashion’s social and environmental issues

"Brands and retailers are missing opportunities to reduce costs and increase efficiency by not partnering with and listening to their suppliers, and not fully seeing the contribution suppliers can make to the long-term success of the business," said Marsha Dickson, President, and Co-Founder of Better Buying Institute.

The BBPI allows suppliers to grade their customers based on 12 subjective criteria, with customers being classified as True Partners, Collaborators, or Detractors. Only after a buyer has consistently met a set of criteria is he or she designated as a True Partner.

The Better Buying Institute's (BBI) new Partnership Index, which awarded purchasers a score of 39 out of a possible 100, is cited by The Industry We Want (TIWW) program.

"These findings offer a clear picture of the burden suppliers face as a result of so many customers never, seldom, or occasionally giving enough time, enough visibility, consistent business, and fair financials," according to a TIWW statement.

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*Figures mentioned in the above article have been sourced from Apparel Resources article.

16 February 2022, Mumbai:

Since identifying fraud in India in 2020 through its own investigation, the Global Organic Textile Standard (GOTS) has stated that it has not received any evidence of fraud, whether from Textile Exchange or other partners.

In response to a New York Times investigation, GOTS stated in a press release that it is not a farm standard and hence does not certify cotton. Instead, GOTS is a strict voluntary global standard that incorporates both environmental and social standards for the full post-harvest processing of garments and home textiles made with certified organic fiber.

GOTS has so far enforced a certification ban on 11 firms (affecting 20,000 tonnes of cotton, or one-sixth of India's entire output) and canceled a contract with an authorized certification agency. "We've regularly removed questionable companies from the GOTS system and made this information public. "We are keen to see such proof, as GOTS frequently acts against such proof and imposes harsh consequences such as certification bans," the statement stated.

GOTS is an independent non-profit organization that funds itself through annual fees of 150€ per certified facility, according to the statement. It is not funded by brands. Regardless of size, each of the nearly 12,000 accredited establishments pays the same annual fee of 150€. "Consumers can trust that GOTS-certified products contain organic cotton."

"GOTS only permits fibers into the supply chain that have been certified according to the IFOAM family of standards and have undergone obligatory checks," it stated.

To prevent any farm-level fraud, GOTS takes a step further and demands that seed cotton entering the GOTS supply chain be tested for the presence of genetically modified organisms using the applicable ISO procedure, according to the company.

ALSO READ: Global Organic Cotton Standard (GOTS) ramps up oversight on product claims in ''North America''

Furthermore, GOTS-accredited Certification Bodies do additional testing (such as pesticide residue) based on their risk assessment and are fully authorized to reject material that does not fulfill GOTS requirements. 

To enhance the GOTS system even more, the organization is now working on a central database that will trace the origin of organic cotton as well as other organic materials. From the early processing steps to the final goods, it will cover the complete GOTS chain.

We requested for public financing to construct the database in order to remain independent of commercial interests. Our independence is worth it, even if it hinders growth.

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*Figures mentioned in the above article have been sourced from Apparel Resources article.

04 February 2022, Mumbai:

Adidas has announced an endorsement contract with Indian footballer Sandesh Jhingan, with the goal of inspiring the country's future generation of players. Jhingan joins a select group of Indian Adidas ambassadors, including Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, and Jeremy Lalrinnunga.

"Sandesh is a role model for many young players and a great blend of enthusiasm and talent," Sunil Gupta, senior director, Adidas India, said in a statement. With this cooperation, we hope to inspire young people and work together to grow football in India from the ground up. Sandesh is a fantastic addition to the Adidas family."

"My path with football has been really fulfilling," Sandesh Jhingan continued, "and I hope to make it a much greater sport in India than it is today." I'm happy to be a member of the Adidas family, and I believe this partnership will help me achieve my goal of seeing India grow a stronger football culture and qualify for the FIFA World Cup in 2026."

Currently, Adidas India has over 400 outlets across the country. The brand sells through its website and other e-commerce channels in addition to traditional storefronts.

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*Figures mentioned in the above article have been sourced from Fashion Network article. 

19 February 2022, Mumbai:

Additional $2 Bn textile exports seen of which $650 Mn is MMF (MAN MADE FABRIC)

FTA aimed at increasing bi-lateral trade to 100$ Bn in 5 years, up from $60 Bn now.

Piyush Goyal: Safeguards put in place to prevent misuse.

India and the UAE signed on Friday a comprehensive economic partnership agreement, which will allow duty-free export of food products, textiles, gems & jewellery and pharma while giving easier access to Indian workers in high skill sectors to Emirates.

The deal signals the government's intent to return to signing FTAS as it seeks to push exports and the movement of Indian professionals.

ALSO READ: FTAs: Garments could form part of early harvest in trade talks with different countries

90% of India's exports to see zero duty from the date the agreement is implemented.

This will include.
> Textiles

'Doors will open for Indian exporters'

We expect this agreement to add at least 0.7% to India's GDP. It will have huge impact on our GDP as well, around 1.7%, while creating around 140,000 jobs in our market and more than a million in India

-Thani bin Ahmed Al Zeyoudi UAE'S MINISTER OF STATE FOR FOREIGN TRADE
CREDITS: TOI Dt 19-02-2022

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15 February 2022, Mumbai:

Modibodi: Taking Sustainability a Step Further.

Australian leak-proof apparel brand team with Canopy, to ensure all its packaging protects the planet.

In a bid to further its sustainability credentials, Australia’s original and number one leak-proof underwear brand, Modibodi®, has announced a partnership with Canopy and its ‘Pack4Good’ campaign.

The partnership will see a commitment from Modibodi to keep trees and forests standing and out of its packaging supply chain. Around three billion trees are cut down every year to supply current global paper packaging demand, this equates to roughly an area the size of Germany.

While Modibodi strives to reduce its environmental footprint across the board, including in its use of FSC recyclable paper packaging, it has taken this even further.

The innovative fash-tech brand is examining all its supply chain packaging to ensure paper- based packaging used doesn’t come from vital ancient and endangered forests and where possible move towards next generation materials, derived from waste instead.

The Pack4Good campaign, run by Canopy, is an initiative that asks industry leaders to think outside the box when it comes to their packaging needs. There are technologies that exist right now that offer alternatives to paper.

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These solutions include utilising alternative fibres, including agricultural waste, to make strong and versatile packaging while taking the pressure off the forests, lowering carbon emissions, and enabling a circular economy.

As a company, Modibodi have always been committed to helping the planet. Its brand ethos is built on sustainable solutions, offering people an ecofriendly and long-lasting alternative to manage periods and leaks.

About Modibodi

Founded in 2013, Modibodi® is Australia’s original sustainable leak-proof apparel brand, designing underwear, swimwear, active wear, reusable nappies, maternity and postpartum wear.

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31 January 2022, Mumbai:

Asia Jewels Show

Fine Jewellery Exhibition in Bengaluru

The Grand Showcase of Jewellery Is Back !

Overarching theme this time around is: Wedding Jewellery with All New Format from the best of the best Jewellery Designers Pan-India.

Venue : JW Marriott Hotel,Bengaluru
Dates : 25-26-27 February 2022

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17 February 2022, Mumbai:

On the occasion of the EU-Africa Business Summit, EURATEX is re-iterating the ambition of the European textile industry to grow its role on global markets, including the African continent.

The textile ecosystem is considered the 2nd most globalised sector of the European economy[1]; it is built on globalised supply chains and fierce competition with China, US, Bangladesh, Turkey and many others.

Imports are now peaking at €115 billion (ca. 60% garments and 40% textiles), with a dramatic increase of imported medical textiles (face masks) in 2020. Every year, 22 billion pieces of textile and garment products are brought into the EU Single market.

Europe’s answer to this competitive pressure must be to invest even more on quality and innovative products, made in a sustainable manner. As emerging markets evolve, the appetite for better quality, comfort and design will grow.

The ability and willingness to purchase technical textiles, which offer solutions to durability and improved performance, will increase.

ALSO READ: The global textile chemicals industry size by 2030!

That is where Europe can be successful. To illustrate: the EU’s exports to China have increased by 33% in 2021 (first 11 months). In its vision paper on the future of European textiles and apparel[2], EURATEX has confirmed its ambition to increase the global market share of the European textile industry.

Strengthening relations with nearby Turkey and North African countries is important in this regard, offering opportunities for nearshoring.

About EURATEX

As the voice of the European textile and clothing industry, EURATEX works to achieve a favourable environment within the European Union for design, development, manufacture and marketing of textile and clothing products.

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11 February 2022, Mumbai:

India's garment exports have recently been on the rise, with a projected 24 percent increase in 2021 over 2020.

Not only apparels, but also home furnishings and cosmetics exports increased significantly last year, with considerable increases in all important and non-traditional markets.

According to data analysed by team Apparel Resources from the Ministry of Commerce and Industry, India exported the US $ 6.68 billion in home textiles, up 39.83 percent year over year.

India's leading home textile export destination in 2021 will continue to be the United States, which will get over 51% of the country's total made-up cargo. In 2021, exports to the United States totaled $3.46 billion, up 42.85% from the previous year.

The UK was the second most popular destination for Indian home textile manufacturers in 2021, with shipments valued at the US $ 323 million, up 30.81 percent year on year. It's worth mentioning that the difference in export revenues between the top two destinations is enormous, and this gap must be bridged in order to achieve bigger export income.

ALSO READ: Textiles & Apparel (T&A) Exports: Clocks Growth in April - December 2021 YoY

Home textile exports to the UAE, India's third-largest market in the category, were US$ 259.14 million, representing a 32.46 percent year-on-year increase.

According to analysts, the UK, EU, Australia, and Japan are the next development frontiers for India's home textile industry, with the UK, EU, Australia, and Japan jointly shipping roughly 40% of India's home textile products in 2021.

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*Figures mentioned in the above article have been sourced from Apparel Resources article.

28 January 2022, Mumbai:

In a recent development letter written to Prime Minister’s Office (PMO) and Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Madhyanchal Cotton Ginners and Traders Association stated there has been a clamour demanding suspension of cotton futures by a section of value chain participants who do not want transparent pricing and thrive of price opacity. thehindubusinessline

The contextual fundamental state of the affairs is that " The consistent hike in cotton prices is driven by evolving trade dynamics of with the demand stripping the supply and the unequivocal sanguine demand for suspending the futures trading to prevail over price speculation is entirely prejudiced".

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